link building under a lightbulb

15 Advanced Link-Building Strategies in 2022

If you’re a small business, you know that link-building is essential to your success. But doing it the right way can be challenging. There are many options, and knowing which will work best for you can be difficult.

That’s where we come in. This article will show you 15 advanced link-building strategies to help you get ahead of the competition. So whether you’re just starting or you’ve been at this for a while, these tips will help take your link-building strategy to the next level. Let’s dive in!

A Brief History of Link-Building

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Link-building has been a part of SEO since the early days. It’s one of the main factors that search engines use to determine a website’s ranking. The thinking goes like this: if many other high-quality websites link to yours, it must be good.

Of course, things have changed a lot since then. The days of cramming your website with keywords and hoping for the best are long gone. Now, Google’s algorithms are much more sophisticated, and they take a lot of different factors into account when determining rankings.

But even though the landscape has changed, link-building is still essential to SEO. It’s more important than ever. The links that point to your website are like votes of confidence. They tell Google and other search engines that your site is relevant, trustworthy, and worth ranking highly in the search results.

Link-Building for Beginners

a man using his mobile phone and laptop with notepads, eyeglasses, plants, and coffee surrounding him

If you’re starting with link-building, you should know a few things. So let’s start with the basics.

1. What is a link?

A link is simply a connection between two websites. When one website links to another, it’s called a backlink.

2. Why are links important?

word 'links' thumb tacked in a brown bulletin board

Links are important because they help search engines find and index your website. They also play a significant role in determining your website’s ranking. The more links you have pointing to your website, the higher it will rank in the search results.

3. How do I get links?

links key in a keyboard

There are a few different ways to get links. The most common is to ask other websites to link to yours. This is called outreach. You can also create great content that other people want to link to. This is called link bait. And finally, you can participate in directories and forums or post comments on other websites. These are all great ways to get high-quality links that will help improve your website’s ranking.

If you are looking for a provider of quality links, WowVisible offers linkbuilding service packages that can help.

What Kind of Links to Build

long blue mouse creating the word 'links' in a cursive way

Now that you know the basics, it’s time to get into the nitty-gritty. When you’re building links, there are two main things you need to keep in mind: quality and quantity.

Authority: Quality Links from High-Quality Websites

3d representation of links coming out from a tablet

The first factor is quality. It’s important to get links from high-quality websites that are relevant to your niche. These are called authority websites. Authority websites are typically well-established and have many backlinks pointing to them. They’re also usually thought of as being trustworthy and relevant.

Some examples of authority websites include major news sites, like the New York Times or Wall Street Journal. These are sites that have a lot of backlinks pointing to them from other high-quality websites.

Another example is Wikipedia. This site links to authority websites in almost every niche. So if you can get a link from Wikipedia, it will help improve your website’s ranking.

Relevance: Links from Relevant Websites

key showing relevant links

The second factor is relevance. It’s important to get links from websites that are relevant to your niche. This helps show Google that your website is a good resource for people interested in that topic.

For example, let’s say you have a website about cats. It would be more relevant to get a link from another website about cats than it would be to get a link from a website about dogs. This is because the website about cats is more likely to be visited by people interested in cats, and Google knows this.

Placement: Where the Link is Located

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The third factor is placement. When trying to get a link from another website, it’s essential to ensure that the link is placed in a relevant, high-traffic area. This will help ensure that people see the link and click on it.

For example, if you’re trying to get a link from a blog, it would be best to have the link placed in the blog’s sidebar. This is because people will see it when they’re reading the blog and are more likely to click on it.

Anchor Text: The Link’s Title

selective focus photography of hustle and bust text

The fourth factor is anchor text. This is the text that appears when someone links to your website. Using relevant keywords in your anchor text is essential, as this can help improve your website’s ranking for those keywords.

For example, if you’re trying to rank for the keyword “cat food,” it would be beneficial to use that keyword as your anchor text. This tells Google that your website is relevant for that keyword and will help improve your ranking.

Note: Putting your link to footers, blogrolls, or other low-traffic areas of a website will not help your website’s ranking. It can hurt it.

Building links is one of the most important aspects of SEO. It’s a great way to improve your website’s visibility and rank and can be achieved by acquiring links from high-quality websites.

Now that we’ve come to the next part of this article, we will discuss some of the best ways to build links in 2022.

Advanced Link-Building Strategies in 2022

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1. Publish High-Quality Content

One of the best ways to build links is to publish high-quality content. This is because people will want to link to your content if it’s helpful, informative, or entertaining. However, it’s important to note that you shouldn’t write content solely to get links. If you do, your content will likely be low-quality and won’t offer any value to the reader.

2. Create Infographics

Woman with tablet draws infographics

Another great way to build links is to create infographics. People love sharing infographics because they’re visually appealing and easy to understand. Infographics make it easy for people to share your content, and they often go viral. This means you can get many links from a single infographic.

3. Utilize Guest Blogging

guest blogging

Guest blogging is a great way to build links because it allows you to get your content in front of a new audience. When you guest blog, you write an article for another website in exchange for a link back to your website. However, do not guest blog solely to get links. If you do, your articles will likely be low-quality and won’t offer any value to the reader.

4. Giveaways and Contests

woman holding a giveaway sign

People love free stuff, so giveaways and contests are great ways to build links. You can give away products, services, or even experiences. Though this strategy takes a bit of effort to set up, it can be very effective. Just ensure that your giveaway is relevant to your niche and that the prize is something people will want.

5. Broken Link Building

broken link

Broken link building is a great way to build links because it allows you to take advantage of other people’s mistakes. When you find a broken link on another website, you can contact the webmaster and offer to replace the broken link with a link to your website. This strategy can be very effective if you find many broken links. However, it can be time-consuming, so focusing only on high-quality websites is essential.

6. Resource Page Link Building

resource

Resource page link building is a great way to build links because it allows you to get your website featured on high-quality websites. A resource page is a page that lists helpful resources on a particular topic. You want to find resource pages in your niche and see if you can get your website listed. This can be a bit of a challenge, but it’s worth it if you can succeed.

7. Skyscraper Technique

skyscaper

The skyscraper technique is a great way to build links because it allows you to create better content than what’s already out there. To do this, you find popular content in your niche and make it even better. This strategy may be new to some, but it’s one of the most effective ways to build links.

8. Make Directory Submissions to Trusted and High-Quality Directories

directory written on keyboard key

Directory submissions are a great way to build links because they allow you to get your website listed on high-quality directories. This is a great way to improve your website’s visibility and authority. When you submit your website to a directory, ensure it’s a trusted and high-quality directory. There are a lot of low-quality directories out there, so you’ll want to avoid them.

9. Reclaim Lost Links

lost and very lost road sign

If you’ve lost links from high-quality websites, you can try to reclaim them. This is a great way to improve your link profile and boost your SEO. There are a few different ways to reclaim lost links. The first is to reach out to the webmaster and ask them to add your link. The second is to create a new piece of content that’s even better than the one you lost the link from.

10. Create an Awesome Resource

If you want people to link to your website, you need to give them a reason. One of the best ways to do this is to create an incredible resource that people will want to link to. This could be a blog post, an infographic, or a video.

11. Be Part of getting Interviewed in a Podcast or Webinar

headphones, microphone and laptop on white desk

Podcasts and webinars are great ways to build links because they allow you to reach a new audience. You can be interviewed on a podcast or host your webinar. This is a great way to get your name and website out there.

12. Join in an Expert Roundup

Expert roundups are a great way to build links because they allow you to get your website featured on high-quality websites. An expert roundup is a blog post that features experts’ opinions on a particular topic. To be featured in an expert roundup, you need to reach out to the person doing the roundup and offer your expert opinion.

13. Give Testimonials

testimonials

If you’re using a product or service that you like, consider giving a testimonial. This is a great way to build links because it lets you get your website featured on the company’s website. Reach out to the company and let them know what you think of their product or service to provide a testimonial.

14. Don’t Forget to be Active in Social Media

Social media is a great way to build links because it allows you to reach a new audience. You can share your content, interact with other users, and even get your website featured on high-quality websites. As a result, you can improve your website’s visibility and authority by staying active on social media.

15. Leverage Google’s “Related Links” Feature

web of wooden blocks on blue background

Google’s “related links” feature is a great way to build links because it lets you get your website featured on high-quality websites. To use this feature, search for your keyword in Google and scroll to the bottom of the search results. You’ll see a section called “related links,” where you can find websites related to your keyword. These are usually high-quality websites that you can get links from.

Link building is one of the most important aspects of SEO. It’s a great way to improve your website’s visibility and rank and can be achieved by acquiring links from high-quality websites. In this article, we’ve discussed some of the best ways to build links for your website. Following these tips can improve your link profile and boost your SEO.

How have you been successful in building links to your website? Share your tips in the comments below!

5 Types of Links to Avoid

portrait of a woman in avoiding gesture

Now that you know the links that will help improve your website’s ranking, it’s time to discuss the types of links that you should avoid. These are bad links and can hurt your website’s ranking.

WowVisible makes sure to disavow any bad links to our client’s websites. This is an integral part of our link-building strategy and has helped us achieve superb results for our clients. Do you want to know more about our link-building services? Reach out to us today!

Reciprocal Links: Links That are Exchanged

link tangled middleman

The first type of bad link is a reciprocal link. This is a link that is exchanged between two websites. For example, Website A links to Website B, and then Website B links back to Website A.

Google frowns upon reciprocal links because they’re often used for manipulative purposes. So if you have any reciprocal links pointing to your website, removing them is best.

Links from Spam Websites: Links That Come from Untrustworthy Sites

email spam security

The second type of bad link is a link from a spam website. These are websites that are created solely for manipulation. They’re usually filled with low-quality content and often link to other spam websites.

If you have any links from spam websites pointing to your website, it’s essential to remove them. Google can penalize your website if it detects too many links from these types of websites.

Links from Directories: Links That are Listed in Online Directories

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The third type of bad link is a link from an online directory. These are websites that list other websites in different categories. While there are some high-quality directories, such as DMOZ, most of them are low-quality and filled with spammy websites.

If you have any links from online directories pointing to your website, it’s best to remove them. Google can penalize your website if it detects too many links from these types of websites.

Links from Free-for-All Websites: Links That are Listed on Websites that Accept Any Site

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The fourth type of bad link is a link from a free-for-all website. These are websites that accept any website, regardless of quality. Unfortunately, they’re often filled with low-quality websites and don’t provide any value to the user.

If you have links from free-for-all websites pointing to your website, it’s best to remove them. Google can penalize your website if it detects too many links from these types of websites.

Links from Link Farms: Links That Come from Websites that are Created for the Sole Purpose of Manipulation

chain links

The fifth and final type of bad link is a link from a link farm. These are websites that are created solely for manipulation. They’re usually filled with low-quality websites and often link to other link farms.

If you have any links from link farms pointing to your website, it’s essential to remove them. Google can penalize your website if it detects too many links from these types of websites.

How to Measure Your Success

measuring tape measuring text success

When it comes to link building, measuring your success is essential. This will help you figure out what’s working and what’s not. There are a few different ways to measure your success.

Traffic Coming to Your Website

website traffic

One way to measure your success is by looking at your website’s traffic. You’re on the right track if you see an increase in traffic after you start building links. You can use a tool like Google Analytics to track your website’s traffic.

Search Engine Rankings

search engine

Another way to measure your success is by looking at your website’s search engine rankings. If you see an improvement in your rankings after you start building links, then you’re doing something right. You can use a tool like Google Search Console to track your website’s rankings.

Number of Links Pointing to Your Website

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Finally, you can measure your success by looking at the number of links pointing to your website. The more links you have, the better. You can use a tool like Majestic or Moz to track the number of links pointing to your website.

Aim High and Start Building Links Today

Link building is one of the most important aspects of SEO. You must start building links today to improve your website’s visibility and rank. Just be sure to avoid any manipulative or black hat techniques, as they can get your website penalized. And don’t forget to measure your success to figure out what’s working and not.

 

If you need help with your link-building campaign, contact us at +63 032 273 7051 or fill out our online form. We’ll be happy to assist you.

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