If you’re like most businesses, you’re always looking for ways to create more engaging content for your social media followers. But sometimes, it can be tough to develop new and exciting ideas.

That’s where we come in! We’ve gathered the 20 best ideas for creating shareable content on social media. Whether you’re looking for funny images, inspiring quotes, or helpful tips, we’ve covered you. So get ready to start creating some compelling content!

The 3 Most Important Goals of Social Media Marketing

1. Increase brand awareness – Make sure your content is shareable and promotes your brand in a positive light.
2. Generate leads – Use social media to drive traffic to your website or landing pages.
3. Boost sales – Use social media to promote special offers, coupons, and product announcements.

To achieve these goals, your social media content should be:

Relevant to your target audience – Write content that appeals to the interests of your target audience.

Engaging – Write content that is interesting and easy to read. Use images, videos, and infographics to break up text and make your posts more visually appealing.

Timely – Post timely and relevant content to current events.

Shareable – Write content that is shareable and promotes your brand in a positive light.

Actionable – Use calls to action to encourage your followers to take action, such as visiting your website or making a purchase.

Consistent – Post content regularly so that your followers have something to look forward to.

Measurable – Set goals for your social media marketing campaigns and track your results to see what’s working and not.

By following these tips, you’ll be well on your way to creating shareable content that will help you achieve your social media marketing goals!

Choosing the Right Social Media Platform for Your Business

Before creating content, choosing the right social media platform for your business is essential. Not all platforms are created equal, and each has a unique audience and purpose.

Here are a few things to consider when choosing a social media platform:

• Who is your target audience?
• What kind of content do they prefer?
• What is your budget for advertising and content creation?
• What are your overall marketing goals?

1. Who is Your Target Audience?

This is one of the most important factors when choosing a social media platform. Unfortunately, not all platforms are equally popular with all demographics. For example, Facebook is used mainly by adults, while Snapchat and Instagram are used primarily by teenagers and young adults.

2. What Kind of Content Do They Prefer?

Once you know your target audience, you need to consider what kind of content they prefer. Different platforms are better suited for different types of content. For example, if you’re looking to share images and videos, Instagram and Snapchat are great choices. But if you’re looking to share articles and blog posts, Facebook and Twitter are better options.

3. What is Your Budget for Advertising and Content Creation?

Another essential factor to consider is your budget. Some platforms, like Facebook and Twitter, allow you to run ads and promote posts. But other platforms, like Snapchat and Instagram, do not.

4. What are Your Overall Marketing Goals?

Finally, it would help if you considered your overall marketing goals. For example, what do you hope to achieve with your social media presence? Do you want to increase brand awareness? Drive traffic to your website? Generate leads and sales? Once you know your goals, you can choose a platform to help you achieve them.

20 Ideas for Creating Shareable Content on Social Media

Now that you know how to choose the right social media platform for your business let’s look at some ideas for creating shareable content.

1. Use User-Generated Content

User-generated content (UGC) is any content your users create, such as images, videos, or reviews. UGC is a great way to engage your audience and create shareable content.

There are a few ways to collect UGC. For example, you can run a contest or sweepstakes or ask your followers to submit their photos and videos. You can also encourage customers to leave reviews on your website or social media page.

2. Create How-To Videos and Tutorials

How-to videos and tutorials are an excellent way to engage your audience and show off your expertise. These types of videos are also highly shareable. One study found that how-to videos are shared three times more than any other type of video.

When creating how-to videos and tutorials, keep them short, sweet, and to the point. No one wants to watch a 20-minute video when they can learn how to do something in two minutes.

3. Share News and Announcements

People love to be in the know, so sharing news and announcements is a great way to engage your audience. Whether announcing a new product or sharing an industry update, your followers will appreciate being in the loop.

Just make sure that your news and announcements are relevant to your audience. Otherwise, you risk coming across as spammy.

4. Give Away Freebies and Discounts

Everyone loves free stuff, so giving away freebies and discounts is a great way to engage your audience and promote your business. You can give away free samples of your products, or you can offer discounts on your services.

You can also run a contest or sweepstakes. This is a great way to promote your business and create shareable content simultaneously.

5. Share Behind-the-Scenes Content

People are curious creatures, so they love seeing behind-the-scenes content. This could be anything from a tour of your office to a behind-the-scenes look at how you make your products.

Behind-the-scenes content is a great way to engage your audience and give them a glimpse into your world. It’s also an excellent way to build trust and credibility. 

6. Share User Stories

People love stories, so sharing user stories is a great way to engage your audience. You can share stories about your customers, or you can share your account.

User stories are an excellent way to connect with your audience on a personal level. They’re also a great way to build trust and credibility.

7. Share Industry News

Keeping your audience up-to-date on industry news is a great way to engage them and show off your expertise. You can share news articles, blog posts, or original content.

When sharing industry news, make sure to provide your commentary. This will help you engage your audience and start a conversation.

8. Ask Questions

Asking questions is a great way to engage your audience and generate discussion. You can ask questions about your products, services, or even the industry in general.

When asking questions, make sure to keep them open-ended. This will encourage people to leave comments and start a discussion.

9. Share Tips and Advice

Sharing tips and advice is a great way to engage your audience and show off your expertise. You can share tips on anything from using your products to advancing your career.

When sharing tips and advice, keep them actionable and relevant. This will help people see the value in your words and encourage them to share your content.

10. Create Infographics

Infographics are a great way to engage your audience and communicate complex information in an easily digestible format. When creating infographics, make sure to use clear and concise language. You should also include plenty of visuals, such as charts, graphs, and images.

11. Share Quotes

Quotes are a great way to engage your audience and start a conversation. You can share quotes from industry leaders, or you can share your original quotes.

When sharing quotes, make sure to explain why the section is essential. This will help people see the value in your words and encourage them to share your content.

12. Share Statistics

Statistics are a great way to engage your audience and communicate complex information in an easily digestible format. When sharing statistics, make sure to use clear and concise language. You should also include plenty of visuals, such as charts, graphs, and images.

13. Share Fun Facts

Fun facts are a great way to engage your audience and start a conversation. For example, you can share fun facts about your industry, or you can share fun facts about your company.

When sharing fun facts, explain why the point is essential. This will help people see the value in your words and encourage them to share your content.

14. Share How-To Guides

How-to guides are fantastic for engaging your audience and showing off your expertise. You can share how-to guides on anything from using your products to advancing your career.

When sharing how-to guides, make sure to keep them actionable and relevant. This will help people see the value in your words and encourage them to share your content.

15. Share Testimonials

Testimonials are a great way to engage your audience and show off your happy customers. You can share testimonials from customers, or you can share your testimonials.

When sharing testimonials, make sure to explain why the testimonial is essential. This will help people see the value in your words and encourage them to share your content.

16. Share Case Studies

Case studies are a great way to engage your audience and show off your happy customers. You can share case studies from customers, or you can share your case studies.

Either way, including images and quotes to make your case studies more engaging.

17. Offer Exclusive Deals

Who doesn’t love a good deal? Share exclusive deals and coupons with your social media followers to encourage them to buy from you. Make sure to include a call-to-action, so people know how to take advantage of the deals.

18. Host a Giveaway

People love free stuff! Host a giveaway on social media and offer your followers a chance to win. Make sure to include a call-to-action, so people know how to enter the giveaway.

19. Live Stream Events

Live streaming is a great way to engage your audience in real-time. You can live stream anything from product launches to company events. Just announce your live stream in advance, so people know when to tune in.

20. Create a Poll

Polls are a great way to engage your audience and start a conversation. You can create polls on anything from current events to pop culture. Just make sure to keep your questions brief and easy to answer.

When creating content for social media, it’s essential to keep your audience in mind. Share content that is interesting, informative, and relevant to your audience. Most importantly, make sure to keep it shareable!

Free Social Media Management Tools for Small Businesses

1. Hootsuite

Hootsuite is a free social media management tool that allows you to track all your social media channels in one place. You can use Hootsuite to schedule and publish content, follow who’s talking about you, and measure your results.

2. Sprout Social

Sprout Social is a free social media management tool that allows you to track all your social media channels in one place. You can use Sprout Social to schedule and publish content, follow who’s talking about you, and measure your results.

3. Buffer

Buffer is a free social media management tool that allows you to track all your social media channels in one place. You can use Buffer to schedule and publish content, follow who’s talking about you, and measure your results.

4. SocialOomph

SocialOomph is a free social media management tool that allows you to track all your social media channels in one place. You can use SocialOomph to schedule and publish content, follow who’s talking about you, and measure your results.

5. CoSchedule

CoSchedule is a free social media management tool that allows you to track all your social media channels in one place. You can use CoSchedule to schedule and publish content, follow who’s talking about you, and measure your results.

There are a lot of social media management tools out there, but these five are the best for small businesses. Each tool is easy to use and provides valuable insights into your social media performance. So what are you waiting for? Start using one of these tools today to take your social media game to the next level!

Avoid These 5 Mistakes That Are Costing You, Followers, on Social Media

1. Posting Irrelevant Content

When it comes to social media, relevancy is critical. If you’re posting irrelevant content, you’re going to lose followers. Make sure to post interesting, informative, and relevant content to your audience.

2. Posting Too Much

There’s such thing as too much of a good thing. If you’re posting too much on social media, you will turn people off. Stick to a regular posting schedule and mix up the types of content you share to avoid overwhelming your followers.

3. Being Inconsistent

If you’re inconsistent with your postings, you will lose followers. So make sure to post regularly and stick to your content’s consistent theme or message.

4. Not Engaging with Your Followers

If you’re not engaging with your followers, you’re missing out on a valuable opportunity to connect with them. Take the time to respond to comments and questions. Show your followers that you’re listening and that you care about what they have to say.

5. Failing to Measure Your Results

You can’t improve your social media performance if you don’t measure your results. Use analytics to track your progress and identify areas for improvement. By avoiding these five mistakes, you’ll be well on your way to success with social media!

Don’t Wait and Start Today!

The sooner you use social media to connect with your customers, the better. Don’t wait to get started – the time is now!

If you need help getting started, contact WowVisible. We can help you develop and execute a social media strategy that aligns with your marketing goals. Our reseller SEO services can help take your social media game to the next level! Contact WowVisible today for more information.