20 Ways to Use Infographics to Improve Your Marketing

What do you get when you combine a love of data with a flair for design? An infographic, of course! Infographics can be used in various ways to improve your marketing, from website traffic to increasing lead Generation. This blog post will explore 20 ways to use infographics to supercharge your marketing efforts. Enjoy!

Do You Know Infographics?

An infographic is a visual way to present information, data, or statistics. They can be used in various marketing contexts, from social media to email marketing.

Infographics are handy in today’s fast-paced, attention-deficient world. We are bombarded with so much information daily that it can be overwhelming to digest. Infographics offer a way to present complex information in a format that is easy to understand and visually appealing.

The Advantages of Infographics

There are many advantages to using infographics in your marketing. Here are just a few:

1. Infographics are shareable

People love to share infographics because they are easy to understand and usually contain exciting or valuable information. When people share your infographic, it increases brand awareness and exposes your company to new potential customers.

2. Infographics can improve website traffic

Because infographics are visually appealing and often informative, they can attract new visitors to your website. Once visitors are on your site, you have a chance to convert them into leads or customers.

3. Infographics can increase lead generation

If you include a call-to-action (CTA) on your infographics, such as a free download or a contest, you can generate new leads for your business.

4. Infographics can improve SEO

Properly optimized infographics with keywords and backlinks can improve your website’s search engine ranking. This, in turn, can lead to more website traffic and improved lead generation.

5. Infographics can boost social media engagement

Because infographics are shareable, they can help you increase social media engagement. The more attention you have, the more likely people will see your content and become aware of your brand.

6. Infographics can build relationships

If you include your contact information on your infographic, people who view it will be able to get in touch with you if they have questions or need more information. This is a great way to build relationships with potential customers or clients.

7. Infographics can establish thought leadership

If you create informative and well-designed infographics, you can establish yourself or your company as a thought leader in your industry. In addition, this is a great way to build trust and credibility with potential customers.

8. Infographics can increase brand awareness

Because infographics are shareable, they can help you increase brand awareness. The more people who see your infographic, the more likely they will remember your brand when they need a product or service.

9. Infographics can be used for various marketing objectives

Infographics can be used for various marketing objectives, such as website traffic, lead generation, social media engagement, thought leadership, and brand awareness.

10. Infographics are easy to make

You don’t need to be a graphic designer to create an infographic. There are many online tools that you can use to create infographics, such as Canva, Piktochart, and Venngage.

How to Use Infographics in Your Marketing

Now that you know the advantages of using infographics in your marketing, you may wonder how to use them. Here are some ideas:

1. Use infographics to tell a story

A well-designed infographic can be used to tell a complex story in a simple, visually appealing way. This is especially effective if you are trying to communicate data or statistics.

2. Use infographics to illustrate a process

If you have a complex process that you need to communicate, an infographic can be a great way to do it. By using visuals, you can make the process easier to understand and follow.

3. Use infographics to compare data

If you have data that you need to compare, an infographic can be a helpful tool. You can use charts and graphs to visually represent the data and make it easier to see the relationships between different data sets.

4. Use infographics to show trends

If you want to show how something has changed over time, an infographic can be a helpful way to do it. You can use line graphs or other visuals to illustrate the trend.

5. Use infographics to explain statistics

If you have statistics you need to explain; an infographic can be a helpful way to do it. You can use charts and graphs to visually represent the data and make it easier to see the relationships between different data sets.

6. Use infographics to show relationships

If you want to show how two things are related, an infographic can be a helpful way to do it. You can use visuals to illustrate the relationship between the two things.

7. Use infographics to make an argument

If you want to make an argument, an infographic can be a helpful way to do it. Using visuals can make your argument more persuasive and easier to understand.

8. Use infographics to teach something new

If you want to teach someone something new, an infographic can be a helpful way to do it. By using visuals, you can make the information more memorable and easier to understand.

9. Use infographics to debunk a myth

If you want to debunk a myth, an infographic can be a helpful way to do it. Using visuals can make your argument more persuasive and easier to understand.

10. Use infographics to explain a concept

If you want to explain a concept, an infographic can be a helpful way to do it. By using visuals, you can make the information more memorable and easier to understand.

11. Use infographics to compare two things

If you want to compare two things, an infographic can be a helpful way to do it. You can use visuals to illustrate the differences and similarities between the two things.

12. Use infographics to provide instructions

If you want to provide instructions, an infographic can be a helpful way to do it. By using visuals, you can make the education more memorable and easier to follow.

13. Use infographics to highlight a problem

If you want to highlight a problem, an infographic can be a helpful way to do it. By using visuals, you can make the situation more memorable and easier to understand.

14. Use infographics to offer a solution

If you want to offer a solution, an infographic can be a helpful way to do it. By using visuals, you can make the explanation more persuasive and easier to understand.

15. Use infographics to persuade someone

If you want to persuade someone, an infographic can be a helpful way to do it. Using visuals can make your argument more persuasive and easier to understand.

16. Use infographics to raise awareness

If you want to raise awareness about something, an infographic can be a helpful way to do it. By using visuals, you can make the issue more memorable and easier to understand.

17. Use infographics to tell a story

If you want to tell a story, an infographic can be a helpful way to do it. By using visuals, you can make the story more memorable and easier to understand.

18. Use infographics to explain a process

If you want to explain a process, an infographic can be a helpful way to do it. By using visuals, you can make the process more memorable and easier to understand.

19. Use infographics to promote your brand

If you want to promote your brand, an infographic can be a helpful way to do it. By using visuals, you can make your brand more memorable and easier to understand.

20. Use infographics to improve your SEO

If you want to improve your SEO, an infographic can be a helpful way to do it. By using visuals, you can make your site more memorable and easier to understand.

How to Make Your Infographic Go Viral

Making your infographic go viral is not an exact science, but there are some things you can do to increase your chances of success.

1. Make sure your infographic is high quality

If you want your infographic to be successful, it needs to be high quality. This means that it should be well-designed, informative, and visually appealing. Choosing a good topic and having a well-written headline are also essential.

2. Promote your infographic

Once you have created your infographic, you need to promote it. You can share it on social media, submit it to directories and blogs, and email it to influencers. It is also a good idea to embed the infographic on your website.

3. Make it easy to share

If you want people to share your infographic, you need to make it easy for them to do so. This means having social sharing buttons and an embed code. You should also make sure that the file size is not too large.

4. Use keyword-rich descriptions

When you promote your infographic, be sure to use keyword-rich descriptions. This will help it rank higher in search engines and make it more likely to be found by potential viewers.

5. Offer an incentive

If you want people to share your infographic, you may want to offer an incentive. This could be a contest, a discount, or something else that will motivate people to share.

6. Track your results

Once you have launched your infographic, be sure to track your results. This will help you see what is working and what is not. You can use Google Analytics or another tracking tool to do this.

Following these tips can increase your chances of making your infographic go viral. However, there is no guarantee of success. The most important thing is creating an informative, visually appealing, high-quality infographic.

How to Create an Infographic

Creating an infographic is not as difficult as it may seem. There are several online tools that you can use to create your infographic.

1. Choose a topic

The first step is to choose a topic for your infographic. This could be anything from data to trends to statistics. Then, once you have selected a case, you must gather the relevant information.

2. Find the data

Once you have chosen a topic, you must find the relevant data. This could be from various sources, including surveys, studies, and data sets.

3. Organize the data

Once you have gathered the relevant data, you will need to organize it in a way that makes sense. This could involve creating charts, graphs, or other visuals.

4. Design the infographic

Once you have organized the data, you will need to design the infographic. This includes choosing a color scheme, layout, and font. You may also want to add images or videos.

5. Publish the infographic

Once you have designed the infographic, you will need to publish it. This could involve sharing it on social media, submitting it to directories, or embedding it on your website.

How to Come Up with Interesting Data Points for Your Infographic

If you want your infographic to be successful, you must ensure it is packed with interesting data points. Here are some tips for finding the best data for your infographic:

1. Look for trends

One great way to find interesting data points is to look for trends. This could involve looking at Google Trends or social media trends. You can also look for industry trends.

2. Use data sets

Another great way to find interesting data points is to use data sets. These are usually available from government agencies or research organizations. Of course, you can also find data sets online.

3. Use surveys and studies

Surveys and studies are other excellent sources of data for your infographic. You can find surveys and studies from various sources, including online databases and research organizations.

4. Use data visualizations

Data visualizations are another great way to find interesting data points for your infographic. These are usually available from online databases and research organizations.

5. Ask experts

If you are having trouble finding data points, you can always ask experts in your field. They may be able to point you in the right direction or give you some ideas.

By following these tips, you should be able to find plenty of interesting data points for your infographic. Just make sure to choose data that is relevant to your topic, and that will help your readers understand

The Best Tools for Creating Infographics

If you want to create an infographic, you will need to use 

the right tools. Here are some of the best tools for creating infographics:

1. Piktochart

Piktochart is a web-based tool that allows you to create infographics from scratch or templates. It is easy to use and offers a variety of features, including a wide selection of templates, icons, and charts.

2. Canva

Canva is a web-based design tool that can be used to create infographics. It offers a wide selection of templates, icons, and charts. It is easy to use and provides various features, including the ability to upload your images.

3. Adobe Illustrator

Adobe Illustrator is a vector-based design tool that can be used to create infographics. It offers a wide selection of features, including the ability to create custom graphics and illustrations.

4. Infogram

Infogram is a web-based tool that allows you to create infographics from scratch or templates. It offers a wide selection of templates, icons, and charts. It is easy to use and provides various features, including the ability to share your infographic on social media.

5. Visme

Visme is a web-based tool that allows you to create infographics from scratch or templates. It offers a wide selection of templates, icons, and charts. It is easy to use and provides various features, including the ability to download your infographic as an image or PDF.

By using these tools, you should be able to create a fantastic infographic. Just make sure to choose a device that is easy to use and offers the features you need.

How to Promote Your Infographic

Once you have created your infographic, you will need to promote it. This could involve sharing it on social media, submitting it to directories, or embedding it on your website.

Here are some tips for promoting your infographic:

1. Share it on social media

One great way to promote your infographic is to share it on social media. This will help to get it in front of a broad audience.

2. Submit it to directories

Another great way to promote your infographic is to submit it to directories. This will help to get it in front of a broad audience and may also help to improve your search engine ranking.

3. Embed it on your website

If you have a website, you can embed your infographic on it. This will help to get it in front of a broad audience and may also help to improve your search engine ranking.

4. Email it to your subscribers

You can send your infographic to your subscribers if you have an email list. This will help to get it in front of a broad audience and may also help to improve your open rate.

5. Share it in forums

If you participate in forums, you can share your infographic there. This will help to get it in front of a broad audience and may also help to improve your search engine ranking.

By following these tips, you should be able to promote your infographic effectively. Make sure to choose the right tactics for your audience and goals.

Conclusion

Infographics are a great way to present complex information in an easy-to-digest format. They can be used to illustrate data, trends, and statistics in a visually appealing way that will help your readers understand the information better. Check out some great examples of infographics and learn how to create your own!

 

Here at WowVisible, we offer white label SEO services and have a team of professionals who knows how to use infographics to your website’s advantage. So if you need help, don’t hesitate to contact us!