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How to Write a Guest Post That Will Wow Your Readers

I’m going to let you in on a little secret. Guest blogging is one of the best ways to increase your blog’s audience (and its revenue potential). But here’s the thing: you can’t just submit any old post to random blogs and expect people to flock to your site. No, guest posting requires a bit of finesse. In this post, I’ll show you how to write a guest post that will wow your readers. Let’s get started!

Why Guest Posting Is a Great Way to Grow Your Blog’s Audience

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There are a few reasons why guest posting is an effective way to grow your blog’s audience.

1. Tapping New Audiences

When you guest post on another blog, you expose your content to a new group of people who may not have otherwise found your site. Why is it essential to reach new audiences? Because it allows you to grow your blog’s readership, which can lead to more traffic, subscribers, and customers.

Be sure to tap into new audiences for your guest post by submitting to blogs related to your niche but not directly competing with you. You can also check out our guest posting services to reach new audiences with your content.

2. Building Authority and Trust

man in suit with authority

When you contribute high-quality content to other blogs in your industry, you’re positioning yourself as an authority figure. This helps build trust with potential customers and leads, eventually increasing conversions.

3. Establishing Yourself as an Expert

In addition to building trust, guest posting helps you establish yourself as an expert in your field. When you share your knowledge and insights on other blogs, people will start to see you as a thought leader, which can go a long way in growing your business.

Now that we’ve gone over some of the benefits of guest posting let’s look at how to write a great guest post.

How to Write a Guest Post That Will Wow Your Readers

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Ensuring your guest post is top-notch in a world filled with low-quality content is more critical than ever. Here are a few tips to help you write a guest post that will wow your readers:

1. Write Compelling Headlines

Your headline is the first (and sometimes only) thing people will see, so it’s essential to make sure it’s attention-grabbing and relevant. A good headline will pique people’s curiosity and make them want to read more.

What is The Importance of A Great Headline?

shocking news headline

We’ve all been guilty of skimming through an article or blog post without reading the whole thing. Often, we base our decision on whether or not to read something based on the headline alone. That’s why writing compelling, engaging, and relevant headlines are so important. Providing a great headline allows you to:

a. Draw Readers in

Readers always have many options to choose from, so it’s essential to give them a reason to read your article over someone else’s. In addition, a great headline will pique curiosity and make readers want to learn more about what you have to say.

b. Communicate the Topic of Your Article

marketing topics

Your headline should be clear and concise, communicating the main idea of your article. This way, readers will know exactly what they’re getting into before they even start reading.

c. Boost Search Engine Rankings

In today’s day and age, it’s not enough to write great content—you also need to make sure people can find it. A well-optimized headline will help your article rank higher in search engines, making it more likely to be seen by potential readers.

2. Start with a Bang

young woman shocked while looking at digital tablet

The first sentence of your guest post is vitally important. Not only does it set the tone for the rest of your article, but it’s also your one opportunity to hook readers in and make them want to keep reading.

Your first sentence should be interesting, attention-grabbing, and relevant to the rest of your article. For example, you could start with a surprising statistic or an interesting story.

How Do You Make A Great Start?

The key to starting your article off with a bang is to make sure your first sentence is interesting, attention-grabbing, and relevant to the rest of your article. For example, you could start with a surprising statistic or an interesting story. Whatever you do, make sure it’s something that will make people want to keep reading. To make an eye-catching start, you can follow these rules:

a. Keep It Short


Your first sentence should be no more than 20 words. This might seem daunting, but it’s important to remember that you don’t need to include everything in your first sentence. Just give readers a taste of what’s to come.

b. Make It Compelling

Remember, the goal is to make people want to keep reading, so your first sentence should be attention-grabbing and compelling. Avoid starting with a dull or clichéd statement like, “In today’s world…” or “There are many ways to….”

c. Hook Readers In

woman hooked in reading a blog

One of the best ways to ensure your first sentence is interesting is to start with a hook—an element that draws readers in and makes them want to know more. A good hook could be a surprising statistic, an exciting story, or a thought-provoking question.

d. Set the Tone

Your first sentence should also set the tone for the rest of your article. If you’re going for a light and humorous style, starting with a joke is a great way to set that tone from the get-go. On the other hand, if you’re aiming for a more serious tone, starting with a strong statement or statistic is a better option.

3. Write Great Content

great content written on a chalkboard

This might seem like a no-brainer, but it’s important to remember that the content of your guest post should be high quality and well-written. After all, that’s why people are reading your article first!

How Do You Spot Great Content?

There are a few key things to look for when you’re assessing the quality of your content:

  • Is it well-written?
  • Was it researched accordingly?
  • Is it accurate?
  • Does it provide value to readers?
  • Is it exciting and engaging?

If you can say yes to all of the above, you’re on the right track!

4. Choose A Catchy Title

word catchy defined in a dictionary

Bringing everything together, your guest post should have a catchy headline that accurately reflects the content of your article. A great headline will pique curiosity and make readers want to learn more about what you have to say.

Your title should be clear and concise, communicating the main idea of your article. This way, readers will know exactly what they’re getting into before they even start reading.

In addition to being clear and concise, your headline should also be attention-grabbing. A great headline will make readers want to learn more about what you have to say. Try using strong adjectives or verbs or making a bold statement to do this.

Why Is Title Important?

Close up shot of newspaper business section title

Your title is essential for a few reasons:

a. It Summarizes Your Article

Your title should accurately reflect the content of your article. This way, readers will know exactly what they’re getting into before they even start reading.

b. It’s The First Thing People See

a male blogger writing article by the sea

Your title is often the first thing people will see—whether in a search engine, on social media, or in their email inbox. This makes it one of the essential elements of your article, as it will be the first impression people have of your work.

c. It Can Help You Rank Higher in Search Engines

If you’re hoping to get your guest post published on a popular blog, you’ll need to ensure your article is optimized for search engines. A great way to do this is to include keywords in your title.

5. Use Images, Graphics, And Other Visuals

businesswoman with computer blogging at office

Including images, graphics, and other visuals in your guest post is a great way to break up the text and make your article more engaging. Not to mention, visuals can also help readers better understand complex concepts.

When selecting visuals for your article, make sure they’re high quality and relevant to the content of your article. In addition, be sure to credit any images or graphics you use—you don’t want to get accused of plagiarism!

When Does An Image Become Relevant?

close-up photo of person holding black camera

An image becomes relevant when it’s used to:

  • support the text
  • explain a complex concept
  • make the article more visually appealing
  • add humor

6. Format Your Article For Easy Reading

man chilling while reading a blog online

No one wants to read a massive wall of text—that’s why it’s essential to format your article in a way that’s easy to read. Breaking up your text with subheadings, bulleted lists, and images will make your article more visually appealing and easier to scan.

In addition, be sure to keep paragraphs short—no one wants to read a never-ending paragraph! A good rule of thumb is to keep paragraphs to three sentences or less.

Why Do Readers Like Short Paragraphs?

word paragraph printed on paper macro

There are a few reasons why readers prefer short paragraphs:

a. Short paragraphs are easier to read.

When you break up your text into smaller chunks, it’s much easier for readers to digest. This is especially true when people read on mobile devices, where long paragraphs can be challenging to scroll through.

b. Short paragraphs make your article look less daunting.

woman enjoying her time reading a blog on her laptop

If you’ve ever been intimidated by a long article, you know how unappealing it can be. By keeping your paragraphs short, you’ll make your article look much more approachable—and likely to be read!

c. Short paragraphs keep readers engaged.

The shorter your paragraphs, the less likely readers will get bored or lose focus. By keeping them engaged, you’ll increase the chances they’ll stick with your article until the end.

7. Include A Call-To-Action

handwriting a call to action phrase on a chalkboard

At the end of your guest post, include a call-to-action (CTA). This statement encourages readers to take action, such as visiting your website or subscribing to your email list.

Your CTA should be relevant to the content of your article and align with the goals of the site you’re guest posting on. For example, if you’re guest posting on a blog about personal finance, your CTA could be like, “Subscribe to my email list for tips on how to save money.”

8. Edit And Proofread Your Article

writing proofreading on chalkboard

Once you’ve finished writing your guest post, editing and proofreading your work is essential. This will help ensure that your article is free of grammatical errors or typos.

It’s also a good idea to have someone else read over your article before you submit it. This can be a friend, colleague, or even a professional editor. Having another set of eyes on your work can help you catch any errors you may have missed.

Tips for An Easier Proofreading Session:

tips note with light bulb

a. Read your article aloud.

This will help you catch any errors you may have missed when reading silently.

b. Take breaks while you proofread.

It can be easy to miss errors when staring at the same piece of text for too long. By taking breaks, you’ll be able to return to your article with fresh eyes and catch any mistakes.

c. Use helpful tools.

There are a few proofreading tools that can be helpful, like Grammarly. These programs can help you identify any errors in your text and suggest ways to improve your writing.

9. Follow The Submission Guidelines


Before submitting your guest post, read the submission guidelines for the site you’re targeting. This will give you a good idea of what kind of articles they’re looking for and how to format your submission.

Not following the submission guidelines can result in your article being rejected, so it’s essential to take the time to read them carefully.

10. Include A Bio And Links

Most guest posting opportunities will allow you to include a short bio at the end of your article. This is a great way to promote yourself and your business. In addition, include a link to your website and any social media profiles you have.

You may also be able to include a link to your blog or website within the body of your article. Again, check the submission guidelines to see if this is allowed.

If you can include links in your guest post, use them sparingly. Too many links can come across as spammy and will likely be removed by the editor.

How to Promote Your Guest Posts Once They’re Published 

sending promotions online

Once your guest post is published, it’s time to start promoting it! Here are a few ideas to get you started:

1. Share it on social media.

Social media is one of the largest channels for promoting your guest post. Be sure to share your article on all your social media profiles and any relevant groups or forums.

2. Email your list.

If you have an email list, let your subscribers know about your new article. Please include a link in your email so they can easily read it.

3. Reach out to influencers.

If you know of any influencers in your industry, reach out to them and let them know about your guest post. They may be willing to share it with their audience.

4. Add it to your website.

If you have a blog or website, add your guest post to it. This will help increase its reach and give your readers more content to enjoy.

5. Respond to comments and questions.

If you start to receive comments or questions about your guest post, be sure to respond promptly. This will show that you’re engaged with your audience and help build relationships with potential readers.

Your work must not stop at some point where you have published your guest post. However, it would help if you continued promoting it even after it has been published to ensure that it reaches as many people as possible.


Following these steps will help you write a guest post that will wow your readers and makes a great addition to any blog. Be sure to proofread carefully, follow the submission guidelines, and promote your article once it’s published. By taking the time to create a high-quality guest post, you’ll be sure to stand out from the crowd.


Did you know that WowVisible has a team of content writers who can help you write guest posts that will wow your readers? In addition, our team of experienced writers can create custom content tailored to your specific needs. Contact us today to learn more about our services.

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