Social Media Marketing : The Ultimate Guide for Small Businesses

Social media marketing can be hard to do when you’re a small business.

You don’t have the same resources as larger companies, which means you need to get creative with your social media strategy.

This course will show you how to use social media marketing in a way that works for small businesses and is affordable. I’ll teach you how to create a brand, people will remember, find your target audience, and make sure that your message is heard by the right people.

Introduction

One shocking fact about social media marketing is that 88% of people say they consult social media before making a purchase. -From Mashable.com

What a statistic! This shows how influential social media is to the public and can be to your business if you use it properly. People spend hours on their social media websites every day, so this makes it a perfect place for advertising your products or services. A lot of businesses have not yet incorporated social media marketing into their marketing plan, and that is why this course was designed to teach you everything you need to know about social media marketing.

Course Outline:

Chapter 1: Importance of Social Media To Your Business

You have probably seen the word “social media” pop up on your news feed. Whether you’re scrolling through Facebook or Instagram, watching videos on YouTube, or checking out tweets from a favorite YouTuber, social media is everywhere. But what does that mean for your business?

Social media marketing can be tricky to navigate at first (especially if you don’t know how to use it), but once you get the hang of it and learn more about its benefits, there are plenty of ways to use this type of marketing strategy in order to grow your small business.

In this chapter, we’ll be going over some key things that will help get your brand noticed while also teaching you how best to engage with customers so they keep coming back. Along with that, we’ll also be looking at some of the pros and cons of using social media.

1.1 What is Social Media Marketing?

Social media marketing is essentially a strategic way to use social networks in order to promote your business or a product, and it’s used across many different platforms with the goal of targeting potential customers. Many small businesses turn to social media marketing in order to help their company grow and get noticed, but just like other forms of marketing (think: TV commercials, billboards), social media has some pros and cons.

Social Media Pros & Cons

Pros – helps share content with a wide audience quickly and easily; it’s free!; easy way to connect with customers; can help improve your search engine optimization (SEO) – just make sure you use good, well-written content

Cons – easily accessible by competitors (or anyone that has a computer); easy to waste time on social media platforms (i.e., Facebook); other users may not always be interested in your products so it can be hard to target a specific audience

So what are the different social media platforms that you can use?

Well, there are plenty of them! To name a few, the most popular ones include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. There’s also blogging or just posting on forums but those aren’t as widely used as the ones listed above.

But what do all of these sites have in common? Sure, they’re social media platforms that let you post images and videos or comment on photos, but they also share a lot of similarities when it comes to using them for your business or brand. Whether you use Facebook to connect with friends and family or other social media platforms to promote your business, you’re putting yourself out there and making it easy for customers to find you.

1.2 Why should you use social media marketing in your business?

The answer is simple: using social media in marketing your business will help you reach more customers who actually need what you’re selling or offering. In decades before, businesses used to rely on news reports, newspaper ads, and commercials just to let people know that they are there. Nowadays, the use of social media for promoting a business has become a tool for every business owner to promote their products and services.

The growing trend of social networking websites like Twitter, Facebook, LinkedIn, Pinterest, etc., has opened up a number of opportunities with so many people getting online every day. As of today, over 80% percent of the population is already connected to the internet (Edwards & Philips, n.d.). The number of people who access the internet on a daily basis has increased dramatically in only a span of few years (Interactive Advertising Bureau, n.d.). Social media marketing is now considered one of the best ways to make your business stand out, reach more customers, and increase a loyal customer base.

Many business owners are still skeptical about social media marketing because of the false information circulating on the internet. Yes, there is plenty of false advice about “free” or “instant” money-making techniques online but you should understand that it will take time to develop and grow your business through social media marketing. The best way to determine whether social media marketing is something that you should try is to set a budget for it and then reach the right audience.

History has shown us that no other marketing method had the same enduring power as social media marketing. From television advertisements to newspaper ads, it brings about more customer engagement and increases the sales volume of a business.

1.3 How to use social media marketing in business?

So how can this be used as a way to grow your small business? Well, if someone sees your post on Twitter or Facebook, they’ll likely share it with their friends (and those friends could also share it with their friends and so on). This can help create brand loyalty and can also make it easier to target potential customers based on interests. For instance, if people like the type of products your business offers (maybe you sell movie memorabilia) then they may be interested in seeing what else you have to offer – once they’re following your page or account on social media, you can post updates about new products or upcoming sales.

Social media marketing can also be used to create a positive public image for your company.While negative comments on social media can quickly ruin your online reputation, it’s important to note that most people will only post good things about you if they’re impressed with the service you’ve provided them. If you consistently provide excellent customer service and products then people will generally talk positively about you – and if you make it easier for people to do so, they will generally be happy to spread the word.

Most social media marketing strategies are fairly easy to set up and don’t require much of a time investment on your part; however, there are many different things that can be done in order to find success.

It’s important to think about what you’re hoping to gain and then determine which methods will work best for your company.

There are many different ways that you can use social media marketing; however, it is advisable to understand the underlying principles of this method in order to achieve a higher level of success. You should be more focused on engagement rather than sales, as it is the engagement that will lead to increased product sales and more conversions.

Summary:

You should make social media marketing an essential part of your business plan. Social media offers a way to reach more people and connect with them in the digital age, while also building brand equity for your company. If you don’t have time or expertise to manage this yourself, hire someone who does! An experienced social media manager will help take care of all these tasks so you can focus on running the rest of your business.

Chapter 2: Content Posting Strategy for the Real World

With this chapter, you will learn how to make the most out of social media posts by creating content that drives traffic back to your website. This chapter will cover: what types of content work best for different social platforms; understanding which platform works best for your business; when posting is appropriate; how often you should post; tips on captivating visuals (images); and much more!

2.1 How to create an effective content calendar ?

To create a content calendar for social media, simply take into account the important days of the year that are celebrated. Create a list of these days and then cross-reference them with your list of topics to determine which days to post on.

For example, if you run a pool company, there are key days of the year that are important for your business. These can be holidays or even the summer vacation season when it’s warm and people spend time in their pools. When creating your content calendar, you can plan out when you want to post about pool parties between Memorial Day and Labor Day.

The next step is to take these dates and figure out what days are best to post on for each topic of interest. It might be that certain topics are only relevant in the summer, while others may have seasonal relevance. Additionally, you may have some topics that can be reposted and others not. For example, a pool party that is held in May might also be relevant to post about in July. However, if the event was for an engagement party on April 1st, it probably won’t be as relevant once the date has passed since most people won’t be thinking about the party in April.

By creating a content calendar, you can keep up to date with what’s relevant and when. You’ll be able to get your business in front of people who are interested in seeing it without the risk of posting irrelevant information. This is particularly important if you have multiple social media profiles that share the same topics. For instance, if you want to post information about your company’s pool parties and you own both a Facebook page and a Twitter account, it would be important to make sure that the same content is posted across all of them.

There are many tools for creating social media calendars. One that we recommend is called Hootsuite. With this tool, you can plan out your content for the entire year at a time and post it to multiple social media accounts.

You can choose your topics, pick a date that’s best for each topic, add images, videos, or links to your website, and then share it across all of your social media networks. This makes it very easy to repost information on other profiles as well.

The best part about this tool is that you can also use it to share your content with people who aren’t following you on social media. This means more people will see what you post and you’ll be able to increase the number of followers who are interested in your business.

2.2 Different types of posts that work well on different platforms

Facebook: Images are the best type of post to use when marketing to Facebook for your business, while links and videos also work well too. Facebook is a great place to share quick updates about specials, new store openings, or items in the store.

Twitter: Mostly posts with photos and videos do very well on Twitter because it limits text characters. With 160 characters, sometimes Twitter users will leave out those who don’t follow them or want to advertise but only have a few words to go with it. You can also use GIFs on Twitter as long as they’re under 10 seconds long.

LinkedIn: LinkedIn is more for professional, more serious topics that you want to share with other people. You can use a lot of text and links in posts on LinkedIn because the audience there is typically more interested in long-form content.

YouTube: YouTube is one of the most popular social media sites available and therefore it’s a great place to post videos about promotions, special deals, events like grand openings, and so on. People are looking to watch videos about whatever they’re interested in, which gives a business owner the chance to share their story with everyone who watches that video.

Pinterest: Pinterest is another great social platform that business owners should start using. With over 100 million people on the site, businesses can attract their target audience by posting eye-catching images (with links) about topics that interest them.

Instagram: Instagram is a relatively new social platform, but it’s growing quickly. Business owners can use Instagram as an advertising and marketing tool, by posting eye-catching photos and short videos (15 seconds or less) of products they’re selling or events that they’re holding.

Summary:

The content strategy you use on social media should be a reflection of your business, and what it does. It is essential that you create the right content for each platform in order to get engagement with customers and followers. The more engagement you have, the higher likelihood there is of increasing sales or leads for your business!

Chapter 3: The Best Ways To Engage Your Audience

This chapter is about how to engage your audience in social media marketing.

There are many ways you can do this, but there are some that work better than others. You need to know which ones they are and why they’re effective. You’ll learn what best practices for engaging your audience in social media marketing really are, and find out how to use them effectively as well. There’s no point in wasting time with the other methods unless you want to be ignored or even worse: unfollowed!

3.1 25 Tips for posting engaging content that will get results

Tip #1: Always Posting High-Quality Photos, Videos & Blog Posts

It is also important to always post high-quality photos, videos, and blog posts. You can attract more people to your page if you’re able to show them that you have a good amount of editing skills. For example, if you’re a fashion blogger and post all of your images on Instagram, it will be more likely to get reposted on other accounts such as Polyvore if they are high quality.

Tip #2: Posting the Right Content at the Right Time

It’s important that you figure out what time your audience is the most active, and then post at that time. You can do this by using a tool such as Iconosquare to track how many likes your posts are getting each day and what times of the day those likes are coming in.

Tip #3: Use Engaging Titles with Emotional Content

Titles are important for posts because that is what will catch the eye of the viewer and make them click on them. Nowadays, people are used to seeing a lot of hashtags and emojis in posts, so you should try to incorporate those into the title of your post. This will help draw people over to check out what your post is all about.

Tip #4: Content Curation

In addition to posting content that you make yourself, it can be useful and interesting to curate other content as well. When you post other people’s content, it gives them more exposure and can be a great way to get followers for your page. You want to find the best photos around that capture what you’re trying to promote in your business.

Tip #5: Entertaining Content

It may seem obvious, but if you want your posts to go viral on social media, then they need to be entertaining. People want an interesting story to click on and share; something that will make them laugh or feel some sort of emotion.

Tip #6: Choosing Posts That Inspire

It is important for you to choose content for your social media accounts that inspires people rather than everyday posts that don’t require much effort or thought.

Tip #7: Incorporating Short Videos to Present Your Brand Value

It may be difficult for people to get a good feel of your brand if they’re only seeing photos, so one way you can improve this is by including short videos in your posts. This is easier and more cost-effective than it may seem, especially if you’re able to make your own videos.

Tip #8: Team them up with content curators in order to increase the posts you get and thus, traffic.

Tip #9: Make it personal, make it fun and make it interesting! Don’t be afraid to post stories from your life, insights, or funny things that happen at work. People love those kinds of posts. 


Tip #10:
Make sure you have a creative and engaging design for each post. The picture needs to catch the follower’s attention and then get them interested in what your post is about. This includes videos also as it will be seen as a thumbnail when shared on social media.

Tip #11: Make use of videos in order to display how products are made, how a certain service is done, etc. Humans love seeing things being made/produced! 

Tip #12: Make a call-to-action in every post/tweet/status update that you publish on any kind of social media platform. This is the most important point! 

Tip #13: Make sure to never post the same link on one single social media account! It will make your strategy look like a scam and it looks unprofessional. 

Tip #14: Create posts that are evergreen (content that is relevant in 2 years, 5 years or more!). This could be industry-related stats or facts, for example.

Tip #15: Do not push sales all the time, instead use social media as a place to connect with your audience. Post articles that are relevant, and keep the conversation going this will help you grow your followers. 

Tip #16: Don’t use the same images in your ads on every platform as this looks spammy and unprofessional. 

Tip #17: Don’t post only about yourself! People do not want to see that anymore, they are tired of it and it is boring to look at. 

Tip #18: Use social media to share industry-related information, facts, figures or stats. This will help position yourself as an expert in this field and it is interesting for your followers to read about things that they wouldn’t have known before. 

Tip #19: If you’re just starting out on social media, focus on engagement before you start promoting anything. Focus on providing value first, and then think about promoting your product or service later when you have a solid base where you can build upon it! 

Tip #20: Always write quality content, but be careful not to go on a rant about why your product or service is awesome, instead focus on providing real value for your customers. 

Tip #21: Don’t just post the same content on all of your social media accounts. Try to create specific posts for each platform so that you can cater to different people who might be on them.

Tip #22: Posting the same stuff over and over again will not help you with building up a solid community, instead focus on engaging with others and solving their problems.

Tip #23: Ask questions in your posts that are relevant for your audience, and they will be happy to answer them.

Tip #24: Give useful things as rewards to those who share your stuff on social media – make sure that the reward is really worth it so that people will actually want to share it with others!

Tip #25: Take note of what works and what doesn’t. If something gets no engagement then try to find out why and if there is any way that you can improve or change the content for next time.

3.2 How to increase engagement with followers?

First, let’s talk about responding to comments. Responding to comments is not seen as an engagement tactic by many people on social media. However, I find that it has been one of my most successful methods of engaging with followers. Retweeting or liking what someone has said is also a nice way to show appreciation for their contribution and also help to increase their follower count too.

Another great way to increase engagement with comments is to ask questions. Questions are often responded to more than statements as people want others’ opinions on things, especially if it’s something they’ve not experienced or don’t know much about.

This leads me on nicely to my next method of engaging followers which is asking for feedback/opinions. One of the great things about social media marketing is that people are very open to giving feedback as they feel that their opinion matters. If you ask a question or make a statement and then follow up with “what do you think?” etc… it helps to start a conversation that can lead to new followers, customers or friends.

You can also gain new followers by simply asking people to follow you. This could be done in the form of “please try my product/service, I’ll give you a discount if you like it” or “I’m going to do xyz soon and would love for you to join me!”

Another great way to engage with others on social media is by following them. If you follow someone and they notice, they are more likely to respond to you, which in turn could lead to a new follower for your account too.

One of the biggest reasons why people don’t engage with social media accounts is because it’s just not interesting enough for them and that can be very difficult to overcome. If you’re going to engage with someone on social media, try to make it as interesting and engaging for them as possible or they probably won’t bother responding.

3.3 How to make your content stand out from the crowd

One of the best ways to make your content stand out and to make people remember you is by being straightforward, conversational, and authentic. You’ll be amazed at just how much attention you will get when you take the time to focus on sharing with your readers exactly what they want.

That may mean sharing entertaining anecdotes, pictures of your pets or kids, real-life tips for success in business, or something else that is unique to you and helps people connect with you. The great thing about social media is that there are no rules when it comes to the actual content of your posts. If someone takes a moment to comment on one of your posts, interact with them!

You can also join relevant groups, which can help give you some ideas for content that will also resonate with your target audience.

Another way to stand out in the crowd is by creating graphics that will capture people’s attention and get them excited about what you’re sharing. Just posting text on a page isn’t enough to stand out from the crowd, and it will rarely generate a large amount of interest.

If you really want people to pay attention to what you have to say on social media, it’s important that you learn how best to get their attention.

When you’re posting content on social media, there will always be plenty of other posts popping up that can potentially get in the way, especially if you aren’t capturing anyone’s interest right away. It is also important to remember that not everyone is going to read your content from start to finish, so it’s a good idea to include some interesting snippets throughout. These are great opportunities for you to share helpful tips, ideas, or advice that will catch the attention of your followers and spark their interest.

You should also make sure that your post is easy enough for someone to scan over in just a few seconds. If it takes too long to read through all of what you have to say, your followers will likely lose interest and move on to something else.

Therefore, it’s important that you keep everything short and sweet. You can also take advantage of social media scheduling tools if you want to get even more effective with your time.

The main idea here is that people are busier than ever today, so you need to make it easier for them to get the information that you’re sharing.

You should also remember that most people will probably be skimming over your content quickly, so it’s important that you don’t use any words or phrases in too much of a complicated way. You want everything to come across as simple and easy if you want people to take the time to read.

Use your skills in storytelling to craft content that people can identify with and make it interesting enough for them to really pay attention.

If you want your content to get noticed on social media, you need to get a lot of views for it. You should aim high if you really want people to see what you’re doing.

If you want to get a lot of views for the content that you’re sharing, it’s important that you make it relevant and interesting to everyone who will be seeing what you have to say. So ask yourself if your audience is really going to care about what you’re sharing before posting anything.

Another key tip when it comes to using social media for your business is that you need to keep the content fresh. You can do this by updating it regularly, either daily or several times a week.

It’s also important that you’re posting content on the proper social media sites if you want to get results from your work.

It is also a good idea to set up some additional ways for people to connect with your business so that they don’t have to just rely on your social media accounts to get everything they need.

If you do this, then people will be more likely to come back in the future, and also spread the word about your business to their friends and family as well.

This is especially true if you’re posting content on various platforms that aren’t very popular right now; doing so can really help to build up some engagement for your business in a way that you wouldn’t be able to get if you were only posting on the big social media sites.

You should also consider creating a blog of your own and stick to posting things there, as opposed to just using social media accounts. This can be a great way for people looking for information to find you, and it can also be an effective way to show off your expertise. Plus if you’re interested in doing a lot of writing for fun, then it’s a great place for you to share that work as well.

If you want to get people really engaged with your business on social media, then it’s important that you’re doing things that are fun and lighthearted.

You should also be ready to address any issues or problems that people have with you, which can all be avoided by simply making sure that your business is a reputable one from the start.

If you’re careful about these kinds of things when it comes to social media marketing for small businesses, then you can be sure that you’ll have a more successful brand to show off.

All of this information will help you use social media marketing in business in a way that helps your small business grow and become profitable. Keep these tips in mind when posting content or creating your own blog, so that people will really take notice and find your business useful.

 

Summary:

The best way to engage your audience is by providing them with quality, valuable content. If you find it difficult or don’t have the time for this task yourself, consider our copywriting service and benefit from professional writing that will get results!
You should also be careful about what you post and how often you post it because if too many people are following you, they may unsubscribe from your account or stop paying attention altogether. Make sure that the posts that you share on social media will resonate with your followers- this means more than just posting pictures of happy hour drinks. If all else fails, think outside of the box! There’s no one right answer for engaging an audience; as long as it works well in line with who YOU are then there’s nothing wrong with it.

Chapter 4: Creating Viral Posts

In this chapter, we will discuss how to create viral posts. This is a crucial component of social media marketing for small businesses because it helps them grow their customer base and get more customers in the future. 

It’s important that you use both creativity and analytical skills to make your viral post as good as possible so that it goes viral. We’ll go over some strategies on how to do this below. Let’s dive right in!

4.1 What is a viral post and how do they work ?

A viral post is a contagious post that is shared by people. The more it’s shared, the more viral it becomes. Social Media Marketing largely relies on such posts to reach out to a lot of people. It also benefits from the fact that these posts spread with great speed across the internet and generate in most cases traffic for the business. A viral post is a self-sustaining post with the potential to go viral. The idea is to create content that people might like and share.

There are many different types of content that can be considered “viral”. Some examples are funny memes, pictures with quotes on them, and videos that get attention and go viral.

Viral content is often shared by many different people, sometimes millions of times. For example, this video of a kid named Macaulay Culkin was shared over 15 million times.

In order for content to go viral, it must be interesting enough to get people’s attention and make them want to share it with their friends. Once it is out there in the world, if it’s good enough, people will share it with their friends and it will potentially go viral.

4.2 Why are posts going viral so important ?

Viral posts can be used by small businesses to create an initial interest in their company or product. This is a good tactic for generating buzz because it costs little and the effort can pay off tremendously. Think about how many times you’ve seen a post on your Facebook or Twitter feed that caught your eye, which led to you clicking through and visiting the site.

With viral posts, you can reach thousands of people without having to spend a dime on advertising. All you have to do is create content that people think is interesting enough to pass along to their friends and followers on social media. If it happens to take off and receive wide recognition, then all the better for your business.

One way a business can achieve this goal is by creating videos that people will want to watch again and again. A great example of this is Dollar Shave Club, which released its first YouTube video in March 2012. The satirical ad depicted a man singing about how he needs to shave but doesn’t need to pay for fancy razors; he can “shave his nuts with a buck.” The message took off and received wide recognition after receiving more than 5.3 million views.

The business did not spend a fortune on advertising in the beginning. They used social media platforms to get their name out there and show people what they were about, which resulted in them getting more than $10 million in funding from investors.

They continue to use viral posts and have now released four more videos, which have received millions of views. Each time they create a new video, the site receives more traffic, resulting in potential customers learning about and buying their products.

Dollar Shave Club is an example of a business that did not start with major funding and is now a multi-million dollar company. If your goal is to increase the visibility of your small business, then viral posts may be an option you want to consider.

4.3 How to create the perfect post that will go viral ?

In a lot of cases, it just happens naturally. Talent sometimes has something to do with it. Some people are naturally funny and can easily make other people laugh.

When creating your own content, keep in mind that the best material is often not original material. It’s things that are somewhat “recycled,” but presented in a new way.

Because if you’re going to create content that you already know people like, it’s obvious they will like another post with the exact same content.

The same goes for popular videos or images. If they’ve already seen it a million times, another post of the exact same thing will not work.

In order to have that perfect viral content, you need to find something that has been somewhat done before but hasn’t become overused to the point where people are sick of it and won’t look at it anymore.

When you find yourself in this kind of situation, you need to think out of the box. This is where creativity comes into play and will make or break your post from going viral.

If you’re having trouble finding content ideas that have a good chance of going viral, ask other people what they like and dislike about other people’s posts.

It could be a completely random idea that someone else has done and you’re not aware of it yet. If you do your research, eventually you will find something that no one has done before.

Once you have something that you think has a good chance of going viral, create the perfect post. Think about what your audience wants to see, but also make sure it’s not the exact same thing that everyone is doing all the time.

Examples of successful posts gone viral include:

The Ice Bucket Challenge

During the summer of 2014, the ALS Ice Bucket Challenge was all over social media. This phenomenon that had originated on video sites like YouTube and Vine became a huge thing in American culture. The challenge is to post an ice-cold bucket of water or ice tub over your head and then nominate others from your contact list to do it as well. Some of those who were challenged chose to do it for fun, while others did it in an effort to raise money for ALS research. What began as a trending event on August 4th became “Ice Bucket Challenge Week” and the phenomenon continued until August 21st.

Part of the reason why this challenge went viral so fast is that social media users could use their mobile devices to make a video of themselves having buckets of ice poured over them, upload it, and immediately share the video on social media. And due to the hashtag #icebucketchallenge trending on Twitter in mid-August 2014, many people found out about this viral sensation through news coverage as well.

The ALS Association stated that during the month of August 2014, over $80 million was raised from the challenge—twice as much as it had previously received in a one-year span. Because of its success, many similar campaigns have been started since then with different names and objectives. The ice bucket challenge has become an iconic example of how social media can be used to create large-scale awareness and raise money for a cause. It’s also an example of how content can be spread around like wildfire through the internet

Fearless Girl Statue

The unveiling of Fearless Girl on International Women’s Day was no accident- it was a calculated move made by McCann that managed to cast its shadow long before anything came out. McCann is ranked as one of the top 6 advertising companies in the country, and this unveiling was just another feather in their cap.

Here’s how they did it. First, McCann needed to find a topic that they could frame as contentious to get people talking about it. This was where feminism came into play; everyone is for women’s rights but some people are against them. By making feminism a part of the conversation, they were able to frame it as controversial and get people talking.

Next, McCann needed to get a relevant figurehead for their movement. This was where ‘Fearless Girl’ came into play; she is meant to represent women in financial services at all levels. She also represents McCann’s commitment to diversity in the workplace, which makes sense since they are an ad agency primarily known for their marketing.

In order to get people talking about feminism, Fearless Girl had to be placed somewhere in New York that was relevant and attention-grabbing. So she was placed directly opposite the ‘Charging Bull’, another popular statue in NYC; this is where people could interact with her and pose for pictures.

Nike Ad Campaign “Unlimited You”

Nike’s Unlimited You campaign has been one of the leading campaigns for Nike. The company has been able to connect with different individuals by telling their stories. The company has also addressed some of the main issues that people face such as inclusiveness and self-acceptance.

The impact of this campaign on society is not only limited to the people who watch but includes those who are featured as well. It gives them a chance to share their story and talk about it openly without fearing reprisal from society. This, in turn, can help them come to terms with what they experience and allow them to find their true selves again.

Everyone wants their content to go viral, but it’s hard to get people talking about your brand. Viral videos are the perfect way for more views on YouTube and Instagram which is great for getting new customers and growing your audience. We can help you create an engaging video that will be shared by influencers in your industry with our team of experienced videographers who have been creating custom branded videos since 2010!

4.4 The different forms of content that can help you in generating viral traffic

There are many types of content that could go viral and drive as much traffic to you as possible. The more appropriate your content is, the higher chance it has to be engaging and shareable online. Here are some different types of content that you can integrate into your social media strategies.

 

1. Videos: The most popular content for engagement, with 10 billion videos shared every day on Facebook and over one million hours of YouTube videos watched daily. Videos are a great way to share information effectively without overwhelming your customers. The best type of video that would make people interested is a demo video accompanied by in-depth information about the product or service you are offering.

4. How-Tos: There are different ways of creating how-to guides that your audiences would love to read and share. You can either write about the steps on the subject one by one, or you could make a video tutorial that will display how it’s done step by step. Another interesting and creative way that you can write how-tos are by integrating stories about your brand or product that would tell customers what the benefits of using it could be.

5. Reviews: This is another popular type of content that most people love to read and share repeatedly online. You should understand why you need them in order for them to help you achieve your goals. The main purpose of reviews is to get people talking about your product or brand online so that they would end up generating leads and sales for you.

6. Case studies: There are different types of case studies on social media marketing and one could be very effective in helping you generate sales over a period of time by attracting more traffic to your site. For example, if you are a web developer then people might be interested in reading case studies that showcase different examples of websites that were created and what they look like now.

7. Tips: You can always share tips and ideas on social media marketing along with other resources or links to content related to your tips.

8. Questions: You can ask questions that would require an answer in the comment section or on your page and use polls in order to get people’s feedback on a certain subject or topic you are looking for advice on.

9. Infographics: The fact that statistics and information could be more easily understood when visualized is a very powerful tool that you can use to capture people’s attention and get them to visit your site.

10. How To Guides: Self-explanatory, these how-to guides are a great way of providing value without overwhelming customers with too much information. You should make sure that each step is broken down into bite-sized sections so that people won’t get confused or overwhelmed.

11. Performance Metrics: You can use statistics to persuade your audience into believing that using your product or service is the best decision they could make for their business development. Another way you can represent analytics would be by sharing numbers and visuals of how it has been helping people over the course of time.

12. Run a contest: Contests are great ways to get more engagement on your social media profiles and they could also help you generate leads even if you don’t have an e-commerce site. You can run a contest on Facebook, Twitter, or Pinterest and give away a free product or something valuable in return for a certain number of likes, shares, or followers.

13. Use pictures: You can use pictures that are easily shareable such as memes, GIFs, or photos of your product in an everyday situation to make it more interesting for customers.

You can also use visuals in order to convey a message or point across. For example, if you are an event organizer then you could showcase photos of the office kitchen, or something that represents the work environment and culture.

Summary:

Creating viral posts can be challenging. There are many factors that go into creating a post, but there is one thing you should always do when posting: give your readers what they want to see. In this way, you’ll help ensure that your content will entice people and make them more likely to share it with others, making it possible for the content to spread virally across social media platforms like wildfire.

Chapter 5: How To Measure Your Success

In this chapter, you’ll learn how to measure your success on social media. We will discuss the various ways that are available and how they can help you better understand what works for your business. This is a crucial step in any type of marketing campaign because it allows you to make adjustments as needed. You’ll also find out which metrics are most effective in measuring your success and why some aren’t as reliable as others. Finally, we’ll go over tips for other tools that could be useful when trying to track progress on social media sites.

5.1 Ways to measure success - what metrics are most important for companies, and how to track them

The key metrics in measuring success are click-through rate, engagement rates, and conversion rates. A company must be focused on increasing each of these metrics in a way that will help the business grow.

Click-through rate (CTR) is how often people click to visit an external site after clicking a link from social media sites, blogs, or ads. The higher this number is, the more successful the campaign was at driving traffic to a site. An average CTR is 2-3%, and the goal for any campaign should be to exceed that.

Engagement rate is how often users interact with the post: likes, comments, shares, and so forth. This number shows how successful the company was at reaching users and pushing them to take action on their sites. The goal should be at least double the average engagement rate of 1.3%.

Conversion rate is how often visitors from a social media website or blog become customers or leads for the business. This number shows how successful the company was at converting passive, website visitors into active leads or customers for their business. The goal should be 2-3 times the industry average of 0.4%.

5.2 Measure the success of your posts using analytics tools

There are plenty of analytics tools to measure your social media success and analyze the data. These tools will help you achieve your goals. Here are three of the most popular tools.


a. Buffer:

Buffer is a free tool that lets you schedule social media posts in advance. You can analyze results and measure your success on various platforms with this tool, which makes it easy for beginners to use. It will help you grow your followers by letting you connect with influencers.

b. Hootsuite:

Hootsuite is a tool that lets you manage multiple social media profiles from one location. This makes it easy for businesses to analyze their overall results, and also helps them streamline the process of managing each profile. It’s also free but has premium features users can take advantage of as their business grows.

c. Sprout Social:

Sprout Social is a tool that helps you measure and respond to data in real-time using its built-in analytics dashboard, which provides key insights into your social media marketing campaigns. It offers detailed reporting on the performance of each post, including who saw it and where they were located.

Measurement is key to success. You can use buffer, Hootsuite, or sprout social for the best results when using Social Media Marketing Tools. These tools will help you measure your success and grow a profitable business with small effort on your part.

5.3 Use Google analytics to monitor your website traffic and how it relates to your social media efforts

Use Google Analytics to see which social media platforms people are visiting from. This will give you a good idea of what platforms work for your industry and where you should focus. You can also see the times of day and days in the week that drive the most traffic. 

 

This helps you decide which social media platforms and times of day are best for posting.

Google Analytics can also be used to see how successfully you are reaching people in relation to your marketing efforts. You’ll want to know if a particular tweet or Facebook post has gotten you many visits. Did a blog post get you the leads you wanted?

Create a goal in Google Analytics to see if there is an increase in traffic on your website after posting something on social media and if it’s working, keep doing it! If not, try a different approach. 

Try using Google Analytics Goals instead of relying solely on tracking your metrics. Goals are a more accurate way to see how effective your social media efforts are.

Google Analytics also allows you to see how many visitors have come from social media platforms like Twitter, Facebook, and Pinterest in real-time. This is a great way to see what’s working after the fact and change your strategy as necessary.

Use Google Analytics to see what content on your website is most popular and shared on social media. Finding out what content people like the most will give you an idea of what content you can make more of.

It will also give you a better understanding of the audience you’re trying to reach through your social media efforts and help tailor those efforts accordingly.

Enter your URL in Google Analytics to see how many times people have visited, which pages they’ve visited, where they came from, how long they stayed, what device (computer or mobile) they used, what kind of Internet connection (cable, dial-up, or mobile) they used, what city they are in and what ISP to see how many visitors have come from social media platforms like Twitter, Facebook, Pinterest etc. This is a great way to see real-time stats and use that data for your next social media marketing campaign.

Summary:

The ultimate goal in marketing is to measure how successful your efforts have been. This can be accomplished by analyzing the performance of your social media posts, like likes and shares, as well as customer feedback on different channels. You should also track any conversions or sales that come from a particular marketing campaign you’ve launched and compare those with other campaigns where results are less than stellar.

Chapter 6: Learn From Your Competitors

In this chapter, we’re going to talk about the importance of learning from your competitors.

It’s not enough that you have a top-notch product or service—you need to be able to promote it and market it in an engaging way as well. This is where social media marketing comes into play. It can help you grow your business by making connections with potential customers and nurturing those relationships over time so they become loyal supporters who will buy anything you offer them without hesitation. The best thing about social media marketing is that there are no rules for what works and what doesn’t work, because every company has its own personality and customer base. You’ll just need to experiment until you find something that clicks for both yourself and your audience.

You Can Learn From Anyone’s Mistakes

Before you start, though, there’s one very important thing to keep in mind: take time to learn from what your competitors are doing.

There is no need to reinvent the wheel. It can lead you down a rabbit hole of hours or days spent trying to come up with a unique angle. Instead, you can take a shortcut and learn from the mistakes of others.

Spend some time looking around at your competition. Notice what types of content they share on Social Media Marketing is important in small businesses. Look at their advertising strategies, and pay close attention to how their customers interact with them. You’ll be able to tell if they are using effective strategies or if they’re producing negative results.

6.1 Find your competitors

If you’re starting up a new business or you’ve been in the game for a while, knowing what your competitors are doing could be the key to success. That said, it takes some time and effort. First off, find out who is out there doing the same thing as you, and then put in the time to take a look at their website and social media channels to see what kind of content they post.

In order to find your competitors, you can consult a website like Facebook’s Graph Search. It will allow you to search through people’s profiles and pages, as well as determine what the most popular pages are on Facebook.

You can also use the following websites:

– Linkedin Company Pages

– Twitter competitor lists (e.g., Twitaholic)

SEMRush, which will show you your top competitors in terms of organic and paid search. You can also use their Social Media Tracker that shows you all the social media activity from a particular domain name. NOTE: the site also allows you to set up alerts, so every time a new post is made by one of your competitors, you can be immediately notified.

Once you’ve done your research and you know who your top competitors are, then it’s time to start monitoring their social media activity. Try to figure out what they are doing right and where you can improve on your content, format, and so on.

6.2 Analyze their social media marketing strategy

There are many different ways to analyze competitors’ social media marketing strategies. One way is by first identifying what their brand is all about and then searching for their social media profiles. Then you can see if they have any posts in your category of interest. If they do, analyze why they posted it and the metrics to see whether this type of post was successful or not.

To properly evaluate your competitors’ social media marketing strategy, you should first know what their business is about and who is their target audiences. Knowing these details gives better insight into why they post certain things on their social media profiles. You can also see what kind of content works for them and thus learn from them. Overall this process helps to build your competitive intelligence for future marketing planning.

One way to do this is by using Google Alerts and other social media monitoring tools. This allows you to receive status updates, posts, new followers, or any random updates from your competitors’ brands in the form of email notifications or on a dashboard in real-time. Once you have all their information updated in one place, it’ll be easier to see what they post and how their audience interacts with their content.

This can help you understand your competitors’ unique value proposition for a particular product or service category. It can also help you create the right strategy for your marketing campaign and see if there are any opportunities in that market as well.

6.3 Assess the pros and cons of their approach

After you’ve carefully analyzed your competitors’ social media marketing strategy, it’s time for the next step. This is to assess their approach and its strengths and weaknesses. You should also have a critical look at how they perform across different channels and platforms.

This process can be done on various levels depending on the kind of information that you manage to get. For example, at the top level, you can look at their general approach to social media. This involves looking at different objectives and how they run those objectives through various platforms.

The next step is to assess their performance across different channels and see where exactly they excel in while comparing it with your own strengths and weaknesses. You should also do a competitive analysis and study the strengths and weaknesses of all your competitors in that market.

This strategy might sound time-consuming but without it, you’ll likely have a difficult time competing with them due to a lack of knowledge about their social media marketing activities.

Another way to understand your competitor’s social media marketing strategy is by studying the biggest mistakes and failures they have made. This can be done in various ways, for example, you can read a case study or some articles about it. You can also hear it from someone who works there or someone familiar with the business.

Another way could be by examining their social media profiles to see if they have any posts that are not as effective or resonant with their followers and thus damaged their reputation a little bit.

6.4 Create a plan that is unique to you and your business goals

After you’ve analyzed the pros and cons of your competitors’ social media marketing strategy, it’s time for the next step which is to take what you’ve learned and apply that knowledge into your business planning. You can also learn a lot by analyzing how they approach social media marketing, what kind of mistakes they’ve made and how you could avoid them.

This process is a significant one as it helps to improve your future social media marketing strategy so that you can better engage with your followers on different platforms and channels. It will also help you determine whether or not the company you’re trying to compete with is vulnerable. This will allow you to create a thorough plan for your marketing strategy.

In the end, your own unique social media marketing strategy for your business should be designed based on your business goals and audience segment as well as how they like to consume information. The ideal plan is one that’s smart, highly engaging, and resonant with its audience.

6.5 Implement your new social media strategy, measure its success, and make changes as necessary

Finally, once you’ve determined the plan that will work best for your business goals and audience segment, it’s time to implement it. This part of the process involves social media engagement through different platforms and channels.

You should take this opportunity to get in touch with your followers directly and show them what they can expect from you as a brand or business.

You should also be careful not to post anything too generic or boring. This is because your audience might lose their interest in you and follow other businesses instead of yours. In addition, it’s important that you keep monitoring what happens with your social media marketing strategy so that you can make adjustments as required. You can get help from various media monitoring tools.

6.6 Tools that you can use to study your competitors and find out what they're doing right (and wrong)

There are several tools that you can use to learn more about your competitors’ social media strategy and the mistakes they’ve made.

 • BuzzSumo: This is a tool that allows you to search for any topic or keyword and instantly get an idea of how successful it has been on different social media channels based on the number of shares it’s gotten. This is really helpful in showing you what type of content works best on each social network.

 • Google Alerts: This tool allows you to set up an alert for a specific topic or keyword and get a notification whenever it appears online (in search engines, blog posts, news articles, etc). You can use this to learn when your competitors publish new content or have a significant change in their social media strategies.

 • Social Mention: This is a tool that you can use to get information about topics, brands, and any other keywords from social networks such as Facebook, Twitter, LinkedIn, and YouTube. You can search for specific terms relating to your competitors and see when they were mentioned on social media.

Summary:

While it can be interesting to learn about your competitors, the best thing you can do is focus on creating a business that stands out. That’s because once you become an expert in what sets you apart from other businesses, then people will naturally gravitate towards your products or services.

Chapter 7: Protecting Your Business From Negativity

Social media is a powerful tool that can be used to promote your business. But it also has the potential to hurt your business if you aren’t careful. In this chapter, we’ll cover how to protect yourself from negativity on social media and find success with social media marketing.

7.1 Monitoring What People Say About You Online

If customers are complaining about your product or service, chances are good they will post a review on the Internet. Sometimes it’s hard to know whether or not someone is really talking negatively about you. Here are some places to monitor what people say about your product or service:

Social media sites like Facebook and Twitter have their own pages where business owners can monitor what people say about their business. You can also monitor what is being said about you by looking at your business listing on Google, Yelp, and Yahoo! Local. You may want to consider setting up a Google Alert to receive email alerts when your business name is mentioned online.

Social media monitoring tools like Social Mention will search social media sites and the Internet for mentions of your brand, product, or service. All you have to do is enter your keywords into the box.

This is a great way to stay on top of what people are saying about you.

7.2 Responding to Negative Comments on Social Media Platforms in a Positive Way

Negative comments on social media platforms are unavoidable. But if you respond to them in a positive way, you’ll be able to divert the conversation and keep your business out of trouble.

When responding to critical comments, try not to get into an argument with the person who made the criticism. Just explain that your product or service can meet their needs or explain what you’ve done to make sure your customers are satisfied.

You may want to respond by saying:

“We’re aware of this issue and it will be rectified immediately.” You could offer an apology and a refund, if appropriate, too. Be courteous and accept blame for the problem. People are usually more apt to give you the benefit of the doubt if they see that you are human.

Editing, deleting, or removing content that you posted online will only make your business look guilty. If you made a mistake and want to correct the record, just post an apology with an explanation of what happened.

A good rule of thumb is not to respond when you’re angry or in a hurry. Take some time to think about how you want to respond and then do it in a reasonable way.

7.3 Preventative Measures You Can Take To Avoid Negative Feedback On Social Media Sites

The best thing you can do to avoid negative comments on social media sites is to make sure your products and services are top-notch. Make sure that all of your customers are happy with what they bought from you. If something goes wrong, be upfront about it and correct the problem immediately.

Here are a few other things you can do to reduce the chances that your customers will complain about you online:

Focus on customer service. The best way to avoid complaints is by providing great customer service.

Use social media sites responsibly. If you use social media just for fun, it’s easy to get complacent and forget how readers may perceive your comments. Make sure that you are being respectful whenever you post on a social media site. People will respect you for it and may even be more likely to support your business.

Make everything easy to find. Be sure to help customers find the information they’re looking for as easily as possible. This reduces customer confusion about where to go next.

Do what you say you will do. If you promise a customer something on social media, make sure that you deliver it. People will check and they won’t forget.

Provide value to your customers. If you provide valuable information or entertainment to your customers, they’re less likely to complain about any minor inconveniences. Give them what they’re looking for!

Always respond to complaints. Respond as fast as possible to any complaints that are posted about your business online. People will appreciate that you’re listening and they’ll be more likely to support you in the future if they feel like you’ve fixed their problem with a personal apology or explanation.

Show appropriate customer appreciation. If someone leaves a positive comment on Facebook about your business, thank them publicly. If someone says something negative but it’s obvious they are looking for a solution, thank them privately and suggest a remedy. In either case, always be very polite.

Make sure your website is mobile-friendly. This is really important with the rise of smartphones and tablets! In 2013, Google announced that websites that are not mobile-friendly would be ranked lower in their search results. Make an effort to make your site look good on smaller screens so that everyone can easily use it.

Make sure your site is always available. Business sites that are not available for 24/7 service encourage angry customers to take their business elsewhere. Always make sure that your website is up and running at all times!

Always reply to email inquiries within a day or two. Many customers will contact you through email, so make sure that you are always prompt about responding to them.

If you have an online order form, make sure it functions properly. If someone puts in a wrong address or forgets to add something to the cart, they’ll be really upset if it doesn’t get entered correctly because of a glitch on your side.

Make sure that you have easy-to-find customer service contact information everywhere (especially on social media). This way people can find it without having to guess.

Use feedback forms on your site. Put a form on every page of your website so that customers can leave you comments easily. It’s even better if the form is built right into the content! You don’t have to always share their information publicly, but by answering questions and responding to people, you’ll improve your online reputation as a company.

Always make sure to respond to all feedback that is posted on third-party sites like Yelp. Responding shows that you care about your customers and it makes them feel heard. It also builds up your personal reputation so they are more likely to support you in the future.

Give everything you can for free. The more that people see your business paying it forward, the better! People will be more likely to support you in the future if they see that you give back to them without any expectations of return.

Always offer discounts and special promotions for your social media fans and followers. If someone likes one of your Facebook pages or follows you on Twitter, let them know what they can get for it! It’s a good way to encourage brand loyalty.

Be very careful about sending out mass messages that include the customer’s personal information. If you’re going to send something like that, make sure that it is as benign as possible and doesn’t reveal any sensitive information.

Make sure that you’re always accessible to customers who need immediate help. Many customers prefer talking in person, over the phone, or by email instead of social media and it’s important for them to feel heard. If they have a hard time getting hold of you, they might take their business elsewhere!

Make customer service as simple as possible. Customers don’t want to have a hard time talking with you, so make sure that you’re always ready to help them; even if it’s at odd hours of the day!

Always respond immediately when someone leaves a comment on your Facebook page. If they ask about something publicly, make sure that you answer right away because it will show that you care!

Summary:

It’s important to protect your business with a social media marketing strategy that prevents negativity from spreading and impacting you. The best way to do this is by responding quickly when something negative happens (within the first 24 hours), making sure customers are satisfied, and promoting positivity on your own page so people will be more likely to share what they find there. If all of these things sound like too much for you and your team, we have an expert team ready at WowVisible who can help to protect your business reputation!

Chapter 8: Get More Leads, Sales, and New Customers

This chapter will show you how to get more leads, sales, and new customers. It is important that when you are using social media marketing in your business, it is done in a way that not only helps grow your company but also makes it profitable.

8.1 How to use social media marketing to get more traffic and leads for your business ?

There are many ways to use social media marketing to get more traffic and leads for your business. However, it is important that these techniques are used correctly so as not to waste time and effort or end up with a negative consequence rather than a positive one. One of the best ways to bring in more people from social networking websites like Facebook, and Twitter, is to ask them in a way that does not sound too pushy.

This is why it is important to craft your post the right way. Just simply asking people to follow or like you will only get them annoyed and more likely not answer at all, but if you ask in a friendly manner they are much more likely to do so. You can start out by saying thank you for following X company and then go on to ask them since they like/followed the page if they would be interested in doing a survey or answering a few questions.

The best way to do this is to use the social media features that are already available on these websites, along with some built-in tools. For example, Pinterest has Pin It buttons for bookmarking favorite sites and content so you can tailor your sales pitch to these users. Also, Facebook has a function for address book import so you can ask friends who already liked the company page to like and share their contact information in exchange for a discount code or gift card. There are also free tools online to help you manage your social media marketing better as well.

8.2 Social networks you can use to market your products or services

One of the best things about using social media marketing is that you get to advertise on a large, nationwide scale for free. There are many different social networking websites that you can use to market your products or services, including:

A. Facebook

Facebook is currently the largest and most popular social network in the world. It was founded by Mark Zuckerberg in 2004. There are currently over 1 billion active users on the site, giving you a lot of potential customers to reach out to.

Facebook has many advantages when it comes to using social media marketing for your small business:

1. It is free! You do not have to pay anything at all for an account or even advertisements. Many people use the site for personal reasons, but you can create a page for your business on it and still not have to spend anything. The only costs that you may need will be for any additional features or ads that you want to run. There are also some free tools available, like Facebook Insights, which will allow you to see how many people are viewing your page or liking it.

2. It’s mobile! Facebook is one of the few networks that are compatible with almost every smartphone and another portable device like iPads and tablets, so you can use it wherever you go.

3. Targeting options! You get more control over who sees your content on Facebook than on any other social network. You can target your ads strictly to an age group, a certain gender, or people who live in a particular country or area. This is the best way to promote your product to the right customers without wasting money on those who will not be interested in it at all.

B. Twitter

Twitter was founded by Jack Dorsey in 2006. It is a social networking service that lets users post short messages called “tweets” up to a maximum of 140 characters.

Twitter has many advantages when it comes to using social media marketing for your small business:

1. It’s easy & fast! You do not need to be on the site for long periods of time in order to keep your followers happy. You can just set up a profile page, post a few tweets about your company, and then let the site do the rest. It will bring in followers from people who already like similar companies or websites that they follow.

2. It’s free! Like Facebook, you do not need to pay for an account or even any ads. It is completely free to set up a profile and use it for as long as you like. You do not even have to pay for upgrades or features that may be useful, although some of these options can be added with only a small fee per month.

3. Mobile! Like Facebook, Twitter is compatible with almost all mobile devices.

4. Targeting! You can also choose who to follow and which groups of people you want to see your posts through specific targeting options. If you only want followers from a particular country or a certain gender, then you can make sure that the ads are shown only to these people. This is a great way to keep costs down and market your products and services to the right people.

C. YouTube

YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim in 2005. It is a website that hosts videos that can be watched from all over the world on computers, mobile devices, tablets, or video game consoles. It is currently owned by Google.

YouTube has many advantages when it comes to using social media marketing for your small business:

1. It’s free! You do not pay anything at all to sign up or use the site. You can simply create a profile with any information you want about your company and start posting videos right away without needing to wait for approval from a manager or an accountant.

2. It’s mobile! The site is compatible with almost every smartphone and personal device, like iPads and tablets, so you can access it anywhere you go.

3. Targeting options! You can choose to show your videos only to people from a particular country or area of the world through targeting options. For example, you can advertise your products or services to people who live in a certain country and not have to worry about showing them to anyone else.

D. LinkedIn

LinkedIn was founded by Reid Hoffman and Jeff Weiner in 2003. It is a social networking business-oriented website that specializes in professional content like profiles, groups, discussions, posts, etc.

LinkedIn has many advantages when it comes to using social media marketing for your small business:

1. Targeting options & professional networking! LinkedIn lets you target the exact people that are most likely to be interested in what your company has to offer through very specific targeting options like age groups, gender, country or city where they live, past employers, and many more options. It also lets you network with other business professionals in your area of expertise to get advice, tips, or opportunities for networking through special groups of that nature.

2. You can promote content! LinkedIn lets you embed videos from YouTube into profile pages so you can share fun videos about your business with potential customers instead of just boring text.

3. It is mobile! LinkedIn can be accessed from any smartphone, tablet, or computer so you can check on messages and view updates about groups or other companies anytime you need to without having to worry about getting out of your office or being near a computer during business hours.

E. Flickr

Flickr was founded in 2004 by Stewart Butterfield as a photo-sharing website to host his personal photos online. Yahoo acquired it in 2005 for $35 million. It is a popular website that users can use to publish photos as well as share them with others privately or publicly.

Flickr has many advantages when it comes to using social media marketing for your small business:

1. Profiles! You can create a profile page on Flickr that you can fill out with information about your company and link it to your website so if people like your photos, they can check out all the information about you right there in one place.

2. Targeting options! You can choose who sees each photo through specific targeting options like gender, age group, past employers, or where in the world a person lives when you share it privately with them. This allows you to easily choose exactly who sees each photo and give them a reason to visit your company’s website.

3. Free! It is completely free to use Flickr so you can upload as many photos as you want immediately without having to worry about paying anything or waiting for approval from anyone before publishing them.

4. Mobile! Flickr can be accessed from any smartphone, tablet, or computer so you can upload photos and share them with potential customers anywhere at any time without needing to sit in front of a computer during work hours.

F. Pinterest

Pinterest was founded in 2010 by Ben Silberman, Evan Sharp, and Paul Sciarra. It is a website that allows users to upload and share photos of things they like with other people through “pins” – these are images or pictures pinned onto a virtual corkboard-like board. Users can have multiple boards for different areas of interest as well as follow boards that are created by other people.

There are three major ways you can use Pinterest to promote your business through social media marketing:

1. You can create pinboards for different areas of interest! You may have a board that’s just for recipes, another one for interior decorating ideas, or any other type of subject matter that relates to the product or service you offer. It is possible to pin all kinds of media like images, videos, blog posts, or social media posts from other people on your boards to share interesting information with potential customers.

2. You can use affiliate marketing! Pinterest allows external links so you can create a pinboard featuring products in a certain niche and link the affiliate links for those products directly to your e-commerce website. Just put the URL to your niche page in the description box for each individual pin and Pinterest will automatically insert it into that section so you can track sales on your website correctly.

3. You can run a contest! The possibilities are endless with contests. You could set up an account under an individual or brand name and allow users to pin their favorite pictures of your products or logo for a chance to win some kind of prizes like a coupon, gift card, or even free product samples. Another popular idea is Pinterest wedding contests where couples create boards celebrating the details behind their big day so they can “pin” all the things they love about it and let guests vote on their favorites. You can also set up a Pinterest-based fundraiser for your small business by using an organization like Charity Wagon to let people contribute money to your favorite cause in exchange for pinning those colors or logos on their Pinterest boards.

G. Instagram

Instagram is a mobile app for iOS and Android devices that allows users to take photos, apply various photo filters, and share them with friends on different social networks like Twitter or Facebook. It was created by Kevin Systrom and Mike Krieger in 2010 when they sold their company to Facebook for $1 billion dollars.

1. Photo Sharing! You can use Instagram to share all kinds of photos with friends and family members like the ones from your vacation, a dog show in town, or even just pictures of your new business’s logo or products you offer.

2. Hashtag Use! You can also use hashtags for different purposes on Instagram. One way is to use them as an easy way to organize your pictures into different categories or show off certain products you are selling. Just create an Instagram account and tag all the photos with your business name like [your small business’s name]_iphones so they’ll be easier for people to find, follow, and comment on if they choose to do so.

3. Post Engagement! Instagram allows users to comment on photos with others so you can set up a hashtag like [your small business’s name]_iphones and ask people to post pictures of their favorite devices or pictures that show off your product quality, then your followers can engage and interact with each other by commenting on those photos.

H. Tiktok

TikTok, formerly known as Musical.ly is a social media platform used for creating and sharing short videos that usually contain some type of audio such as the sound effects you’d hear in an actual music video or sounds from talking, laughing, singing, or other actions.

1. Create Music Videos! You can upload videos that are under 15 seconds long and users can add their own music to the video, create funny lip-sync videos by recording themselves talking or singing, or use actions like waving a hand in front of their phone’s camera to add special visual effects.

2. Sign Up as an Artist! You can sign up on TikTok as a creator so you can take videos, edit them to show certain things like pictures and text clips you import from other social media sites, add music or backgrounds, then post the finished product on your profile for commenting and liking by others.

3. Official Accounts! You can also create an official account as a business similar to how you would create one for each individual social media network like Facebook or Instagram. You can create similar videos with products, logos, and more so you can share the business information with others.

Tiktok allows users to add music from other apps on their device which is great for businesses because a lot of people already have their favorite songs downloaded so it’s just as easy for them to play that instead of having to search the internet for free background music or a specific song’s name.

You can also use this app for advertising purposes because it allows users to like and comment on videos if they choose so you can set up some hashtags related to your business or product line, start posting some videos related to those topics, then ask followers who enjoy your content to like and comment as well. If a lot of people post videos about your products that way, you’ll want to send out free samples or promotional items to popular users who have the most followers so they can promote them for you in return!

8.3 How a company can use social media marketing to get new customers?

A company can use social media marketing to get new customers by infusing the message of the company’s products and services through a business’ profiles, which are mostly on popular platforms such as Facebook and Twitter. This is done in order to target potential customers who would want to purchase their products or services.

A business should be careful not to spam its followers with promotional posts excessively. It is still considered spamming if the company posts too many promotional posts. Be creative on how to get the message across to your followers and potential customers without being seen as spamming them.

Some companies have launched contests to their followers in order to attract more individuals to purchase their products or services. After all, contests are a good way for a company to increase brand awareness, interact with customers, and promote its products or services.

A company’s social media marketing strategy may not be effective if it is just about posting messages about its products or services. Social media marketing should also focus on providing good customer service to customers through the use of these platforms.

This can be done by answering comments and questions that are posted by followers, which could help a business build trust among potential and existing customers.

Companies should also ask for feedback from their followers in order to find out how they can improve their services or provide them with better products. Through this, a company can know the needs of its followers, which in turn would help it determine what products or services to offer them.

Good customer service should also include thanking customers for their patronage and providing updates about new products or special promotions that have been made available to them.

Having a business Facebook profile does not really guarantee that your business’ products or services will be known to the public. This is why it is important for your business to promote its Facebook page by paying to promote posts on Facebook in order to increase a business’ page likes.

Social media marketing has also enabled small businesses and companies to target potential customers based on their location, preferences, behaviors, age, gender, interests, and more. These are provided by Facebook, Twitter, LinkedIn, and other social media platforms that a business may choose to use in order to promote its products or services.

Through the use of social media marketing, a company can also create a presence for itself among consumers. However, it is still up to the company how it would decide on the type of social media platform that it would choose to use in order to promote its business.

Summary:

For a business to be profitable, it needs new customers. Social media marketing can help you get more leads and sales for your company by tapping into the power of social networks like Facebook, Twitter, and LinkedIn.

Chapter 9: Get Maximum Growth and Exposure

In this chapter, we’ll cover how to get maximum growth and exposure in the social media world. This is important for any business looking to grow its customer base and make more money.

9.1 How to optimize your posts for maximum growth and engagement?

If you’ve been following along, by now your business page should be filled with great content and a profile image. But how are people going to find it?

You have two ways of getting exposure for your page. One is organic growth through likes and shares and the other is paid advertising. Let’s take a look at both methods…

The only way to grow through organic methods is to get your page out there. The best way to do that is by liking, sharing, and commenting on the posts of others in your community. Find posts that have a lot of people engaging with them – people who are interested in what you’re doing. That means that these people are your target market!

On the other hand, you may want a faster growth rate than organic methods alone can provide. That’s when you use paid advertising. 

There are a variety of ways your business can pay to promote its page or posts. The cost depends on where you advertise (Facebook, Twitter, LinkedIn, Google, or anywhere else) and what kind of promotion you buy (targeted toward a specific country for example.) 

If you don’t want to spend money on paid advertising, another great way to get direct attention is by participating in community events. You can attend a variety of conferences and meetups in your niche to network with others, share your page, and get some new likes.

Keep in mind that you should only be promoting to people who are interested in what you’re doing. It’s okay to broaden your target market, but not everyone is worth the time or effort it takes to convert them into customers. Look for relevant groups on Facebook and attend local events held by others in your field. You can also look out for local bloggers in your area and comment on their blog or offer them free promotional products.

Use paid advertising to get new followers, and then use organic methods to turn those followers into customers. 

9.2 How to use the right hashtags for maximum exposure?

Hashtags are used on social media accounts to categorize and organize content. The main use of hashtags is to enable people to discover the most relevant content as quickly as possible. You can use hashtags when uploading a photo, text, or video post connected with your business. If you do so, put them in a way that will be easy for viewers to find and utilize. When you create a hashtag, it must be clear and easy to remember so that it can be shared with other users easily. It is also good if the hashtag has a relevant connection to your business or product, because this may attract more people to follow your posts about this topic.

It is not uncommon for big companies to use hashtags in their marketing strategies. For example, the hashtag “#StarWars” was used by Star Wars fans all over the world to discuss the movie in 2015. This became a trending topic on Facebook and Twitter and it has been widely used again during its 2017 release.

Museums, movies, and fashion brands also use hashtags in their social media campaigns to spark discussions or create buzz among the public. The hashtag “#MuseumSelfie” was used by over 6 million people last year in a campaign organized by British Museums and Art Galleries to encourage visitors to share photos of themselves inside their museums on social media accounts. The same campaign was also used by the National Gallery in London to showcase its new wing.

The hashtag “#Oscars” is widely used every year during the Oscars ceremony to discuss movies nominated for awards, winners, and other related topics. Also, some of the Academy Award nominees use hashtags to promote their own work and encourage people to vote for them, which may increase their chances of winning the award.

Brands and businesses can use hashtags in a variety of ways to help promote themselves on social media platforms. You can create a unique hashtag that will be easy for customers to remember and place on your promotional posters or products. Then, simply post photos of people using your product and include this hashtag in the description. If you want to be featured by popular media sites or other big corporations, you can also use trending hashtags to grow your page’s exposure on social media platforms. Just make sure that you do not spam others with irrelevant comments and content so that they will not be encouraged to follow your posts anymore.

If you are planning to create a hashtag for your business, make sure that it is unique and catchy but still easy and memorable. Keep in mind that people will not be able to see or use your hashtag if they do not follow you on social media accounts. You can also check out what other businesses are doing with their hashtags so that you can use them for your own marketing campaigns.

In order to create and use the best hashtags, you will need a few simple steps.

First, look for relevant trending topics among your target audience in order to find out what they like to discuss most of the time. Then, brainstorm with your friends or employees and check other business owners’ social media accounts. Throw out a few ideas of the most effective hashtags that you can use for your business’s marketing strategies. Remember to choose those that will be easy to remember and share, but make sure they are unique enough so that others would not use them.

Next, check with your social media accounts’ settings if you can create and utilize hashtags. If you can, choose the one that will most likely become popular among your target audience. Add a space or symbols at the beginning or end of your hashtag so that it will be easier for others to remember and share. Also, add two spaces between each word if you are using more than one hashtag in your posts.

Sample business hashtags and their meanings:

#smallbusiness – This hashtag is mostly used by owners or employees of small businesses that want to increase their presence in the business industry. It can also help customers find your business easily and boost your sales as well.

#startup – You should use this hashtag if your business is just starting up or you are planning to create a new one in the future. Aside from this, you can also share your business’s story with potential clients or customers by using this hashtag. It will make them feel confident that they are doing business with a company that is growing and becoming successful so quickly.

#bizs – This hashtag is mostly used on Twitter by small businesses owners to communicate with other fellow business owners, journalists, and even their own employees.

#videoproduction – This hashtag is used by many people in the video or film industries to share or post their videos on YouTube and Vimeo. You can join this hashtag for your personal and business use as well. For example, you can post an interview about your newest products or services or you can simply post a video with your company’s blooper.

#mystartup – This hashtag is mostly used by business owners who want to share their stories and experience in the industry so that more people will get inspired to start their own businesses. They also use this hashtag to ask other business experts for advice about their businesses so that they can grow faster and bigger.

#ukbusiness – This hashtag is popular among business owners who live in the United Kingdom since it can help them connect with other nearby businesses. You can use this hashtag for your business or you can join this one to share ideas, experiences, tips, and tricks about your business.

#consulting – This hashtag is used by business professionals who want to share or get consulting services from other fellow business owners. If you can use this hashtag, your business will be known and recognized by many people in the business industry.

#freetips – This hashtag is used by a lot of businesses owners who want to give out free marketing and social media tips to other small business owners who are also struggling with these challenges. You can use this hashtag to promote your services or simply learn more about the business industry from other experienced owners.

#marketingtips – This hashtag is mostly used by marketing specialists who want to share their knowledge, tips, and suggestions about marketing and advertising in businesses to other business owners who are also interested in their services.

#smallbiz – This hashtag is used by small business owners (mostly startups) to share a lot of ideas, tips, and advices on how they manage their businesses effectively. It can also help them get connected with other fellow business owners easily.

While there are a lot of things to consider when it comes to marketing your business through social media, hashtags can be one of the most important aspects. This is because it will help you reach out to more people on different social media sites and help them get interested in what you are selling or discussing.

So, choose the right hashtags for your business’ marketing strategies and you’ll be able to reach and connect with more people. Plus, if you want your business to grow faster and bigger, you should also know how to use hashtags effectively that will really help promote your business.

Finally, use your hashtag as often as possible in all of your social media posts. Also, do not forget to mention it on your website and offline marketing materials like t-shirts and posters. Some businesses also use their hashtags in email signatures because they think that this would encourage people to share the company’s content with others. However, do not spam other people with your hashtag just to increase its popularity. If you want more exposure on social media, do it the right way by creating quality content that will encourage people to share and discuss it.

9.3 Tools that you can use in order to make your life easier

The tools that you can use in order to make your life easier when it comes to optimizing and promoting posts, by using real-time data are Facebook Insights, Google Analytics, and Social Mention. These three tools will help you optimize the way you promote posts. With Facebook Insights, for example, you can see how many people are interacting with your posts. This data is important because it helps tailor the individual posts for a particular audience. Google Analytics will help you find what type of content performs best on social media sites like YouTube and Facebook. This information will be useful for finding new things to publish and promote on social media sites. Social mention also has an alarm that goes off when people are talking about your company or products on social media sites. The alarm goes off in real-time and you can immediately respond.

Facebook Insights

The basic feature of Facebook insights is just as the name suggests “Insights”. The insights will give you information about your page, how many people like it when they like it most, what posts work well etc., and I believe that is enough to make good decisions on the overall content you put up on Facebook.

By using Facebook insights you will be able to tailor the content you publish based on the interests of your customers/fans and also by posting when your followers are online.

In my opinion, Facebook insights is a must-have and I recommend using it in order to promote better on Facebook.

Google Analytics

Google Analytics will help you understand the interaction of your customers with your website or social media pages etc., This information would be useful for finding what type of content is the most popular on social media or your website. You can use that information to find new things to promote on social media.

Google Analytics has four main features which I think are very useful for promoting online.

1. Social Media report

The social media report will display how many people have shared my content etc., You can view this report by channel and also by post. By knowing what kind of content works best on social media, you will be able to tailor your posts to a specific audience.

2. SEO reports

This report will help you understand how Google sees your website or social media page etc., For example, if you have given rich snippets to certain pages on your website, it will display that in this report. You can also see which landing page performs the best and what kind of pages people are clicking on etc., All this information is important for understanding where you should focus your online marketing efforts more.

3. Traffic sources

This section displays how many visitors come to your site from a specific source. You can see which source is giving you the most traffic.

4. Goals, tracking, and referrals section (only if you have created goals)

This section will display how many of your visitors converted to leads or purchases etc., It will also show what kind of pages they visited before conversion and at which time of the day they converted into leads, etc., All this information is important to understand how your users flow through the pages and what kind of content they like.

Social Mention

Social Mention will automatically read all of the mentions on social media sites about you or your product (mentioned in tweets, Facebook statuses, etc.,). It will show you a real-time graph with the number of mentions per hour etc., You can even filter the results based on specific keywords that you want to monitor, etc.,

I really like this tool because it will give me an idea about what people are saying about my website or product, and I can also respond immediately.

Summary:

Social media marketing is a great way to get maximum growth and exposure for your business. It doesn’t cost much and it’s a powerful tool that you can use to grow your business.

Has your business hit a plateau or are you struggling to make ends meet in the current economy? Business is tough for small businesses, big businesses, and everyone else in between. The secret to surviving and thriving in the state of business today is to understand the power of social media marketing.

Chapter 10: Listening to Social Media and How It Can Help Your Business

It is said that listening is the most important part of communication. Listening can be as simple as paying attention to what people are saying and trying to understand them. 

 

Even though people may not know you personally, they are more likely to listen and hear what you have to say if they see that you are listening to them.

You can also use social media tools effectively by listening to your customers’ wants and needs, which can result in a better business for your company. Listening to your customers includes listening to what they want, how they feel, their problems, concerns, and questions.  

This chapter will explain how you can use social media tools effectively by listening to your customers’ wants and needs.

10.1 Using Twitter Direct Messages for Customer Service

There are different ways for you to use Twitter and one of them is by sending direct messages. This feature lets you communicate with the people who follow you, as long as they respond to your tweet or mention you in their tweets.  

By using Twitter directly for customer service, it will be easy to track what your customers want because you will be able to see their concerns in real time and address them right away. You can also send out different types of tweets like sending promotional and inspirational messages, retweeting your customers’ original tweets, offering customer coupons, or even asking for feedback on your products and services.

10.2 Google Alerts (Monitoring Trends)

Another thing that you can do by using social media as a tool for listening is keeping track of trends. You may also use blogs and forums to find out what people are talking about in your industry and keep track of the latest news stories.

These days, it is easy to set up alerts through Google Alerts so you will be able to track specific keywords. You will be able to learn what people want and in the process make yourself more visible online.  

10.3 Waking up to Facebook's Alarms (Intentions of Users)

By waking up to Facebook’s alarms, it will be easy for you to know how users interact with your business page.  

If they like something that you posted or commented on the post of another user, then this is an indication that people are engaging with what your company has to offer.  On the other hand, if people share your post or comment, then you will know that they liked what your business has shared.

10.4 Get the Most Out of LinkedIn's News Feed

LinkedIn is another social media tool where you can listen effectively and it will be easy for you to reach out to your customers. It also just takes one simple click on the news feed button so you will be able to see what people are saying about your business, your industry, or even about something that interests them in the marketplace.

Listening to social media means understanding what your customers want and trying to satisfy their needs. It will be easy for you to increase your business if people trust that you are concerned about their needs, wants and concerns.

It is also essential for you to know what is already being said about your company especially in terms of customer service issues so it would be easier for you to solve the problems quickly. By doing this, there will be an increase in loyalty and trust, which means more opportunities for your business. You will also start to establish a positive reputation, which is important because it can attract new customers who are looking for good service from your company.

Conclusion

Social media has become an essential marketing tool for businesses of any size. Even big companies are using social media to reach their customers and promote new products.

The benefits of using social media in marketing your small business out way the drawbacks. Social media has changed the way we interact with our world, and it is important for you to take advantage of the opportunities that these platforms offer.

But Social media marketing can be a lot of work. If you’re not careful, it can also take up all your time and leave you with no energy to focus on what’s really important–your business.

You want to market your business effectively online, but the thought of doing all that work yourself is overwhelming.

With my team, we make social media easy for you by providing all-inclusive social media marketing services so you can focus on what matters most – growing your company!

Thank you for taking the time to read this course. Please share it with your friends and family who you think might be interested in it.

If you like this course, please leave a review or give it five stars—it helps spread the word about this course and would mean a lot to me personally.

Again, thank you for taking the time to read this course. I hope it has been helpful for you!


 

 

 

 

 

Armil F. Velos
CEO of WowVisible.com