outperforming

10 Secrets to Outperforming Your Competition

Are you looking to outperform your competition? Whether your goal is to overtake them in market share or stay ahead, these ten secrets will help you get there. From understanding your customer’s needs to staying agile and adaptable, following these tips will set you on the right path. So what are you waiting for? Get started today!

Spying on Your Competitor’s Backlink: Is It Healthy?

businessman spying on competitors

Regarding backlinks, it’s tough to know where to draw the line between healthy competition and underhanded tactics. After all, if your competitor is using shady link-building methods to gain an edge, should you stoop to their level?

The answer is: it depends. If your goal is to keep an eye on your competition and see what’s working for them, then there’s no harm in checking out their backlinks. However, if you’re planning to use this information to spam the same links or engage in other black hat SEO tactics, you could end up doing more harm than good.

Here are a few things to keep in mind when checking out your competitor’s backlinks:

1. Use a variety of tools.

online tools used for technical support

You can use several tools to check your competitor’s backlinks. Some, like Moz’s Open Site Explorer, are free, while others, like Majestic SEO, require a paid subscription. Free and paid tools will give you the most comprehensive view of your competitor’s backlinks.

Why Use Tools?

Tools are impeccable when analyzing data, but they can’t always be trusted.

When looking at your competitor’s backlinks, it’s important to remember that not all links are created equal. For example, a site with a high PageRank doesn’t necessarily mean that its link will help your competitor’s rankings. Likewise, a low-quality site can sometimes pass along link juice if it’s linking to a high-quality page.

This is where your judgment comes into play. Take a close look at the sites linking to your competitor and ask whether they’re reputable and likely to send real traffic. If not, then their links probably aren’t doing much for them.

You might not know, but WowVisible uses cutting-edge tools to find competitors’ backlinks. These profiles give us a great starting point for developing an effective link-building strategy for our clients.

2. Look for patterns.

black binocular on round device

Once you have a list of your competitor’s backlinks, it’s time to start looking for patterns. For example, are there any particular types of sites that are linking to them? Do their links tend to come from a specific region or country? Are there any familiar anchor texts being used?

Answering these questions can help you to identify opportunities for building your backlinks. For example, if your competitor’s links tend to come from guest posts, you could start pitching guest posts to the same sites. Or, if you see that they’re getting a lot of links from a specific country, you could try targeting that market with your SEO efforts.

What Specific Pattern Should You be Looking At?

woman looking for pattern

There are a few key things to look for when you’re analyzing your competitor’s backlink profile:

  • The number of links: More isn’t always better, but a competitor with many backlinks is likely doing something right.
  • The quality of links: As mentioned above, not all links are created equal. A few high-quality links will do more for your competitor’s rankings than some low-quality ones.
  • The anchor text: This is the text that links to your competitor’s site. If you see a lot of links with the exact anchor text, they’re likely using that text as their target keyword.

3. Check for links from shady sites.

spam

One of the quickest ways to penalize your site by Google is to start building links from shady sites. If you see that your competitor’s backlinks are coming from many low-quality or spammy sites, it’s a good indication that they’re using black hat SEO tactics.

While trying and taking advantage of the same techniques is tempting, it’s not worth the risk. Google is getting better and better at detecting link schemes, and if you’re caught using them, you could see your site’s rankings take a severe hit.

How to Spot Shady Sites

There are a few things to look for that can help you spot a shady site:

  • Links from spammy comments: If you see a lot of links in the comments section of a blog post, chances are it’s a spammy site.
  • Links from link farms: These are sites created solely to link to other sites. They’re easy to spot because they usually have a lot of links on their homepage, and the links are often unrelated.
  • Links from directories: Some directories are fine, but others are nothing more than link farms. If you’re unsure whether a directory is reputable, do a quick Google search for “site:example.com.” If you see many results, it’s probably a link farm.

4. Consider their backlink history.

backlinks written on chalkboard

In addition to looking at your competitor’s current backlinks, it can also be helpful to look at their backlink history. This can give you an idea of how they’ve built their link profile over time and whether they’ve had any sudden spikes or drops in links.

Seeing that they’ve had a sudden increase in links could indicate that they’re using dodgy techniques to build them. On the other hand, if you see slow and steady growth, it’s a good sign that they’re doing things the right way.

5. Check for broken links.

red chain with broken link

Broken links can hurt your competitor’s SEO efforts, so it’s worth checking for them. There are a few different ways to do this:

  • Use a tool like Screaming Frog: This tool will crawl your competitor’s site and look for broken links.
  • Check their backlink profile: You can use a tool like Majestic or Ahrefs to check your competitor’s backlink profile for broken links.
  • Google their target keywords: If your competitor ranks for a particular keyword, try Googling it and see if their site comes up. If it does, click on the link and see if it takes you to a 404 page.

6. See who’s linking to them.

links

In addition to checking your competitor’s backlink profile, you can use a tool like Majestic or Ahrefs to see who’s linking to them. This can give you some ideas for building your links and help you avoid linking to the same sites as your competitor.

7. Check their on-site optimization.

on-site support

On-site optimization is a crucial part of SEO, so it’s worth checking to see how well your competitor has optimized their site. There are a few things you can look for:

  • Keyword density: This is the number of times a keyword appears on a page divided by the total number of words. A higher keyword density indicates that the keyword is being used more frequently, which can help the page to rank higher.
  • Title tags: The title tag is the HTML tag that contains the title of a web page. It should be descriptive and contain the target keyword.
  • Meta descriptions: The meta description is a short description of a web page that appears in the search results. It should be compelling and contain the target keyword.
  • H1 tags: H1 tags are HTML tags that indicate the headings on a web page. They should be descriptive and contain the target keyword.

Now that you know where to start let’s talk about the top secrets to outranking your competition.

10 Secrets for You to Outperform Your Competition

two businessmen competing

1. Understand your customer’s needs

This is your pre-requisite for success. If you do not understand your customers’ needs, it won’t be easy to provide them with the solution they are looking for. So take the time to research and understand your target market and what they are looking for in a product or service like yours.

When you work on understanding even the tiniest detail of your customer’s needs, it will show in the overall quality of your product. In addition, this extra effort will give you the edge over your competition, who might not have put in the time to understand their target market as well as you did.

What makes you different?

what makes you different

To outrank your competition, you must first understand what makes you different. What about your product or service will make someone choose you over your competitor? This could be anything from a unique selling proposition to a feature that sets you apart.

Once you have identified what makes you different, you need to ensure that this is communicated clearly on your website and in all your marketing materials. Your differentiating factor should be prominently displayed so that people can see it as soon as they land on your site.

2. Find your unique selling proposition (USP)

Unique Selling Proposition word concept on cubes

Your USP sets you apart from the competition and makes you the only logical choice for your target market. It makes you unique and differentiates you from the rest of the pack.

For example, if you are selling a new type of toothbrush with unique features that no other one on the market has, then your USP would be the unique features of your toothbrush brush.

By pointing out your USP to your target market, you will be able to position yourself as the only logical choice for them. This will help you to outrank your competition and get more sales.

3. Stay agile and adaptable 

agile in a jigsaw piece

To outrank your competition, you need to be able to adapt to change quickly. SEO and online marketing are constantly evolving, and the only way to stay ahead of the curve is to be agile and adaptable.

This means you must be willing to experiment with new things and try new strategies. In addition, it would help if you were quick to adapt when something isn’t working. By being agile and adaptable, you can quickly change course and implement new strategies to help you outrank your competition.

How to Stay Agile and Adaptable?

There are a few different things that you can do to stay agile and adaptable:

  • Stay up-to-date – Make sure you are always up-to-date with the latest changes in the world of SEO and online marketing. You can do this by subscribing to industry news sites and blogs and attending conferences and webinars.
  • Experiment – Don’t be afraid to experiment with new things. Try new strategies and see what works best for you.
  • Be quick to change course – If something isn’t working, don’t be afraid to change course. Sometimes the best way to learn is through trial and error.

4. Focus on quality over quantity

hand turns a dice and changes the word "quantity" to "quality"

Regarding SEO, it is essential to focus on quality over quantity. This means that you should focus on getting high-quality backlinks from relevant and authoritative websites rather than trying to get as many backlinks as possible.

The reason why quality is more important than quantity is that Google puts more emphasis on the quality of your backlinks when determining your ranking. So, if you have a few high-quality backlinks from relevant and authoritative websites, it will have a more significant impact than if you had a hundred low-quality backlinks.

5. Create valuable content

content

One of the best ways to outrank your competition is to create great content that is relevant and informative. By creating valuable content for your target market, you will be able to attract more visitors to your website and get more backlinks.

Not only that, but by creating great content, you will also be able to build trust and credibility with your target market. This will help you convert more visitors into customers and increase sales.

How to Create Valuable Content?

creating great content

There are a few different things that you can do to create valuable content:

  • Research your topic – Make sure that you research your topic inside and out. This will help you to create content that is accurate and informative.
  • Answer common questions – One of the best ways to create valuable content is to answer common questions that your target market has. By doing this, you will be able to provide them with the information they are looking for.
  • Use images and videos – People are visual creatures, so using photos and videos in your content can help to make it more engaging and readable.

6. Optimize your website for conversions

conversion rate

To outrank your competition, you need to optimize your website for conversions. This means that you need to design your website in a way that will help you to convert more visitors into customers.

There are a few different things that you can do to optimize your website for conversions:

  • Make it easy to navigate – Your website should be easy to navigate so visitors can find what they are looking for.
  • Use calls to action – Make sure you use them throughout your website so visitors know what you want them to do.
  • Use persuasive copy – Your website should be compelling and convince visitors to take action.

7. Optimize for search engines 

search engine

One of the best ways to outrank your competition is to optimize your website for search engines. This means that you need to ensure that your website is designed to help it rank higher in the search results.

There are a few different things that you can do to optimize your website for search engines:

  • Use keyword-rich titles – Make sure that your website titles include relevant keywords.
  • Use keyword-rich meta tags – Meta tags are one of the essential elements of SEO. Make sure you use relevant keywords in your meta tags so that search engines can easily find your website.
  • Use keyword-rich anchor text – Anchor text is the text that is used to link to your website. Make sure you use relevant keywords in your anchor text so that search engines can see that your website applies to those keywords.

8. Use social media to reach new customers 

woman using a smartphone for social media

Social media is a great way to reach new customers and outrank your competition. Social media lets you connect with new people and get more exposure for your business.

Why Do People Rely on Social Media?

Social media is undeniably one of the largest and most powerful tools at our disposal. It allows us to connect with others and share information quickly and easily.

There are several reasons why social media is so popular:

  • It’s easy to use – Social media platforms are designed to be easy, so anyone can sign up and start using them.
  • It’s a great way to connect with others – Social media is a great way to connect with friends, family, and other people who share your interests.
  • It’s a great way to stay informed – Social media is a great way to keep up-to-date on current events, the latest news, and other important information.
  • It’s a great way to promote your business – Social media is a great way to promote your business or products.

9. Build a solid online presence  

online  presence

To outrank your competition, you need to build a strong online presence. This means that you need to ensure that your website is designed to help it rank higher in the search results.

If you want to build a strong online presence, you need to:

  • Ensure that your website is designed correctly – It should be designed in a way that makes it easy for visitors to find what they are looking for.
  • Use social media to reach new customers – Social media is a great way to connect with new people and get more exposure for your business.
  • Make sure that your website is optimized for search engines – Search engine optimization is a process that helps your website rank higher in the search results.

10. Monitor results and adjust course as needed  

Finally, you must monitor your results and adjust the course as required. This means you need to track your SEO efforts and see how they affect your website’s ranking. You can change your SEO strategy if your website is not ranking as high as you would like.

woman monitoring result

If you want to outrank your competition, it’s important to follow the tips in this article. These 10 secrets will help you improve your website’s ranking and get more traffic. If you religiously follow these steps, you are bound to enhance your website’s ranking. Remember to be patient, as SEO can take some time to show results. Good luck!

Ready to up your game in finding your competitor’s backlink? WowVisible is here to help. Our team of experts can show you what your competitors are up to and give you some tips on how you can outrank them. Give us a try today!

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