10 Tips for How to Get More Facebook Retargeting Ads
It’s no secret that the internet has completely revolutionized how we do business. It’s a tool for marketing and advertising and an opportunity to reach new customers through social media networks like Facebook and Twitter.
The most successful businesses know that they need to be where their customers are in order to stay competitive and grow their customer base. And it turns out, there is one very easy way you can use Facebook as a part of your marketing strategy: retargeting ads.
What are Facebook Retargetting Ads?
Retargeting is a way of targeting ads at the Facebook users who have already visited your website. They are often created with a product feed and listed as “remarketing lists for search ads”. The point of retargeting ads is to recapture potential customers, or clients, that you might otherwise lose if you didn’t put in the extra effort to reach them again. There are even ways to target specific demographics from your overall client base! But every tool has its drawbacks,
Here are four mistakes people make before they start using this powerful advertising tool:
– Not having a proper product feed
– Using poor-quality images
– Targeting too many interests
– Overdoing it on the ad copy
Making these mistakes wastes your money, but you could be losing out on quite a bit of business too. You can avoid them if you know what to look for when it comes time to retarget ads. Once you have that covered, the rest is easy!
Here are ten tips to help get your Facebook retargeting campaign started off right:
1) Have a proper product feed
Retargeting ads rely on data from product feeds which keep track of all your products or services so they can easily be found in an automated way by Facebook’s system. It’s also important that the metadata in the feed is accurate and up-to-date. A poorly curated product feed will create inaccurate and non-contextual ads, and Facebook won’t let you create them until it has been corrected.
2) Use high-quality images
The quality of your retargeting ads relies on the quality of your images. There are two major components to this: the actual image itself and the ad caption, which needs to be short and concise so people can quickly get a sense of what they will see if they click on the ad. Using poor-quality images makes your page less trustworthy – and that means fewer clicks!
3) Target specific interests
You need to improve your chances of getting more clicks by ensuring your target audience is as precise as possible. Don’t just advertise across all age brackets – narrow it down to the specific people you want to see your ad! This also means it’s especially important to use relevant images that will get their attention. With the right thing to use in making your business visible, you can make it grow, but if you want to make sure that you’re doing it the right way, it’s best to hire local seo services in your area, and you will see the results within yourself.
4) Use proper ad copy
The copy on your ads is just as important as the quality of the image, if not more so. Make sure your copy is enticing and informative but doesn’t ramble on too much. Ads need to be concise yet persuasive to get people interested enough to click! If people are quickly scrolling past them without giving them a second thought, you won’t get any clicks.
5) Split-test URLs
Split testing allows you to test out two different sets of keywords so you can find out which one works better. Using the wrong keywords will not only waste your budget, but it could also cost you money because Facebook automatically optimizes ads, so they show up to as many people as possible. If you don’t use relevant keywords, fewer people will see your ad, which means fewer clicks!
6) Use call-to-action buttons
Using these buttons will help you get more conversions. For example, you can create an ad for a post-purchase coupon or offer to entice clients who have already made them into paying customers. It also allows you to provide instructions on how users should take the next step (i.e. “call now” or “shop now”). These are especially useful if you want visitors to your website to fill out a lead form on your site.
7) Track conversions with pixels
Conversion tracking will enable you to learn more about what’s working and what isn’t. For example, you can use it to see how many people who clicked on the ad ended up viewing specific pages of your site or even viewed multiple pages before making an actual purchase. This allows you to find out what kinds of ads are most effective in getting users interested enough to engage with them, which increases clicks and ultimately helps generate business!
8) Use dynamic product ads
Using dynamic product ads (also known as “dynamic remarketing”) is another way to get more conversions. For example, if you have an item that is frequently bought together with another one, you can create a dynamic product ad that shows the items together. This tactic has been proven to increase conversions by as much as 27%!
9) Create a lookalike audience
A lookalike audience is yet another tool for getting more conversions. If you have a customer list from previous customers or subscribers, this allows your ads to be shown to people who are similar to those customers. The more specific you get with your targeting parameters, the better targeted Facebook’s system will be when displaying your ads – and if they’re targeted correctly, it means more clicks and higher conversion rates!
10) Use Instagram retargeting
Instagram steadily increased its popularity when it first rolled out its ads, and since then, more brands have begun using it as another way to generate leads. As with Facebook retargeting, your best bet is to target people based on interests or demographics to get the best return for your investment.
Why should you use Facebook Retargeting Ads?
If you want to get more people to click on your ads, this is one of the best (and simplest) ways to do it. It doesn’t matter if you’re selling t-shirts or actual rocket ships; as long as your ad is perceptive and relevant, you’ll see many benefits from using Facebook retargeting ads!
Facebook Retargeting Ads are a great way to drive more clicks and conversions. It doesn’t matter what you sell; as long as your ads are relevant and compelling, people will be clicking on them. Facebook retargeting can also help track which ad campaigns work for you to have data-backed information about how to attract customers in the future.