Not too long ago, link popularity was the holy grail of SEO, and web admins everywhere spent hours trying to get as many links pointed toward their websites as possible. In today’s world, this approach still holds genuine – a vital link popularly is a crucial component in achieving a successful Internet presence.

However, it takes more than just lazily scattering links around the World Wide Web to reap your website’s potential reach. If you want to increase your site’s link popularity and become an online authority, follow these 12 easy strategies for effective internet marketing!

Link Popularity Strategy: Why It Matters

Before we get started, let’s explore why link popularity matters in the first place. There are two main benefits to gaining more inbound links to your site:

1. Increased Visibility

Backlinks are like votes for your website, indicating that other sites think highly of your content. So when search engines crawl the internet and find those links, they’ll give more visibility to your site on the SERPs, making it easier for potential customers to see you.

2. Improved Credibility

When a visitor clicks through from another site to yours, it’s a sign of trust. In addition, a vital link popularity score gives you an edge in the eyes of consumers and search engines, indicating that your content is trustworthy and authoritative.

Now let’s move on to improving our website’s link popularity!

12 Strategies to Increase Your Link Popularity

1. Create High-Quality and Original Content

Creating high-quality, original content is a crucial strategy to increase link popularity. This type of content, such as blog posts, infographics, videos, whitepapers, case studies, etc., is more likely to be shared and linked to by other websites, thus improving your search engine rankings and driving traffic to your site. 

Therefore, it’s essential to focus on creating content that provides value to your target audience and ensuring that it is unique and not plagiarized.

2. Guest Posts on Other Websites

Guest posting on other websites involves writing and publishing an article on someone else’s website. This is a great way to increase your link popularity, as you can include a link to your website within the content. When guest posting, it’s crucial to focus on writing high-quality content that is relevant to the audience of the website you’re guest posting on. 

It would help if you also aimed to build relationships with other websites in your industry to establish yourself as an authority and increase the likelihood of being asked to guest post in the future.

3. Use Social Media to Share and Promote Content

Using social media to share and promote content can reach a wider audience and increase your link’s popularity. Regularly sharing links to your content on social media can drive more traffic to your website and increase your brand’s visibility. 

When promoting content on social media, it’s important to use visuals and engaging language to grab your audience’s attention and encourage them to click through to your website. Additionally, engaging with your followers and building a community on social media can increase your brand awareness and drive more organic traffic to your site.

4. Participate in Online Forums

Participating in online forums is a way to increase your link popularity and reach a new audience. In addition, by participating in relevant discussions and providing valuable insights, you can establish yourself as an authority in your industry and build relationships with other industry professionals. 

Including a link to your website in your forum signature or profile can help drive traffic to your site, and other members may also choose to link to your site if they find your content valuable. Therefore, when participating in online forums, it’s essential to be helpful, provide relevant information, and avoid spamming or promoting your content overly promotionally.

5. Develop Partnerships with Other Websites

Developing partnerships with other websites can be an effective way to increase your link’s popularity. This can involve exchanging links, co-publishing content, or collaborating on projects. 

Building relationships with websites relevant to your industry and with a similar target audience is essential when developing partnerships. This can increase your exposure to a new audience and drive more traffic to your site. Also, partnerships can establish your brand as an authority in your industry and improve your search engine rankings over time.

6. Utilize Influencer Outreach

Influencer outreach involves reaching out to individuals with a large following on social media or in your industry to promote your content. Collaborating with influencers can reach a wider audience and increase your link’s popularity. This can involve having the influencer share a link to your content on their social media accounts or including a link in a blog post or article they write. 

When utilizing influencer outreach, it’s essential to build relationships with influencers who have a relevant following and are likely interested in your content. In addition, it would be best if you also offered value to the influencer, such as a commission for sales generated through their referral.

7. Conduct Interviews and Feature Industry Experts

Conducting interviews and featuring industry experts is a way to increase your link popularity by creating valuable and engaging content for your audience. By interviewing experts in your industry, you can gain insights into the latest trends and information, which can be used to create high-quality content for your audience. 

Featuring industry experts on your site can help establish your brand as an authority in your industry. The expert may also share the interview with their network, helping drive traffic to your site. Therefore, when conducting interviews, choosing experts who are relevant to your audience and have a strong reputation in your industry is vital.

8. Encourage Natural Link Building

When we say “encouraging natural link building,” it refers to creating content that naturally attracts other websites to link to it without needing direct outreach or promotion. This can include creating high-quality, original content that provides value to your target audience, making it easy for other websites to link to it, and optimizing your content for search engines so that it is more likely to appear in relevant search results. 

Further, providing excellent customer service and building relationships with other websites in your industry can also encourage natural link-building over time. The goal of genuine link building is to create a sustainable source of links that improves your search engine rankings and drives more traffic to your site.

9. Include Internal Links Within Your Site

One mistake people often make when trying to increase their link popularity is paying attention to including internal links within their website. This refers to the practice of linking from one page on your site to another. Internal linking is vital for several reasons:

• It helps search engines understand the structure of your site.
• It can improve the user experience by making it easier for visitors to find related content on your site.
• It can also help distribute PageRank (a factor used by Google to rank pages) throughout your site.

By including internal links within your site, you can improve the visibility of your content and increase your search engine rankings over time.

10. Host Webinars and Events

Webinars are one of the most trending methods for hosting events and increasing your link popularity. Hosting webinars and events can attract a wider audience and establish yourself as an authority in your industry. Webinars and events can also build relationships with your audience and generate new leads for your business. 

When hosting webinars and events, promoting them on your website and through your social media channels is essential to reach as many people as possible. You can include links to your site in the registration process and any follow-up materials to drive traffic back to your site. Hosting webinars and events can effectively increase your brand exposure and drive more organic traffic to your site.

11. Submit Your Site to Relevant Directories

This is a practice that everyone should always consider, as it can still positively impact your search engine rankings and link popularity. Submitting your site to relevant directories can help increase your visibility online and drive more traffic to your site. When offering your site, choosing directories that are relevant to your industry and have a good reputation is vital. 

Ensure that the directory listings include a link to your site, as this will help improve your search engine rankings over time. However, it’s essential to remember that this should be just one part of a comprehensive link-building strategy, as relying solely on directory submissions is unlikely to impact your link’s popularity significantly. Instead, it’s essential to focus on other methods, such as creating high-quality content, developing partnerships with other websites, and utilizing social media to promote your content.

12. Optimize for Relevant Keywords and Phrases

Keyword optimization refers to the process of incorporating relevant keywords and phrases into your website content to help improve your search engine rankings. Optimizing for relevant keywords and phrases can increase your site’s visibility on search engine results pages (SERPs) and drive more organic traffic. 

When optimizing for keywords, it’s essential to focus on creating high-quality, original content that provides value to your target audience and to use keywords and phrases in a way that is natural and relevant to the content on your page. It would also help if you considered using relevant keywords in your page titles, meta descriptions, headings, and other elements of your website to optimize your site for search engines further. Overall, keyword optimization is crucial to any link-building and search engine optimization strategy and can help increase your link popularity over time.

The Bottomline 

Increasing your link popularity is essential in improving your search engine rankings and driving more organic traffic to your site. You can use many strategies to increase your link popularity, including creating high-quality and original content, participating in online forums, utilizing influencer outreach, hosting webinars and events, and optimizing for relevant keywords and phrases. 

By implementing a comprehensive and well-rounded link-building strategy, you can improve your site’s visibility and drive more targeted traffic over time. However, it’s important to remember that link-building is an ongoing process. Therefore, it would help if you always looked for new and innovative ways to increase your link popularity and reach your target audience.

How to Avoid Spammy Links & Keep Your SEO Strategy Clean

Avoid link schemes: Link schemes are techniques that artificially inflate a website’s link popularity. Examples include link farms, excessive link exchanges, and buying links. These practices are against Google’s guidelines and can result in penalties or even banishment from search engines.

1. Use natural link-building techniques

Focus on creating high-quality content that people will want to link to naturally, such as blog posts, infographics, and videos.

2. Don’t participate in link networks

Link networks are groups of websites linking to each other to boost rankings. Unfortunately, these links are often low-quality and easily detectable by search engines, which can result in penalties.

3. Disavow spammy links

If you have links from low-quality or spammy sites, you can use Google’s Disavow Tool to indicate that you want to avoid these links being considered when assessing your site’s ranking.

4. Monitor your backlinks

Regularly monitor your backlinks using tools like Google Search Console and Ahrefs to identify low-quality or spammy links.

5. Focus on building relationships

Building relationships with other websites in your industry can help you earn natural links and improve your link popularity over time.

6. Be wary of link-building services

Be cautious when using link-building services, as they may use unethical or spammy practices that can harm your search engine rankings.

7. Keep your anchor text diverse

Use a mix of branded and keyword-rich anchor text to avoid over-optimizing your links.

Overall, the key to avoiding spammy links and keeping your SEO strategy clean is to create high-quality, original content that provides value to your target audience and use natural link-building techniques. By avoiding shortcuts and unethical practices, you can build a strong and sustainable link profile that will help improve your search engine rankings and drive more organic traffic to your site.

WowVisible: Your Ultimate Link-Building Expert

Broken link building is a technique that involves finding broken links on other websites and offering to replace them with a link to your site. This technique can help you build valuable backlinks and improve your search engine rankings while providing a helpful service to other websites.

By offering to replace broken links with high-quality, relevant content, you can increase your site’s visibility and establish yourself as a valuable resource in your industry. WowVisible’s broken link-building service can help you find broken links and replace them with high-quality links to your site, allowing you to improve your link popularity and boost your search engine rankings.