15 Ways to Make Your Press Releases More Twitter-Friendly

As a marketer, you’re always looking for ways to reach more people and get your message out. And with social media being such a big part of our lives, what better way to do that than by using Twitter? But if you’re not careful, your press releases can end up being ignored or, even worse – tweet-shamed.

The Basics of Twitter-Friendly Press Releases

You know brevity is vital if you are a Twitter user (and you should be!). That’s why when it comes to writing press releases for Twitter, you need to make sure your headlines are catchy and concise. Also, remember that people will often retweet your headline without even reading the body of your tweet, so make sure it’s something that will grab their attention.

In addition to a catchy headline, your Twitter press release should include a summary of the release. Keep it under 140 characters if possible, and ensure it’s exciting and informative. Again, remember that people will often retweet your summary without reading the entire press release, so make sure it’s something that will stand on its own.

If you want to utilize the maximum potential of Twitter for your press releases, you should also include a link to the full release on your website or blog. This way, people interested in learning more can easily find it. And if you’re worried about the character limit, don’t be – Twitter will automatically shorten any links that you include in your tweets.

If you are looking for the best press release service to help get your message out there, you can ask for help from us. We’re more than happy to help you.

 Benefits of Using Twitter Press Releases

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There are several benefits to using Twitter to distribute your press releases.

1. You can reach a large audience quickly and easily.

Twitter has over 320 million monthly active users, so there’s a good chance that your target audience is on there. And with the ability to share tweets with just a few clicks, it’s easy for your press release to reach a large number of people in a short time.

2. You can increase website traffic.

Including a link to your press release on your website or blog is a great way to drive traffic back to your site. And the more traffic you have, the better your chance of generating leads and sales.

3. You can build relationships with influencers.

If you tweet your press release and tag relevant influencers, there’s a good chance they’ll retweet it to their followers. This can help you build relationships with influencers in your industry, which can pay off down the road.

4. You can get media coverage.

If you tweet your press release and tag relevant media outlets, there’s a good chance they’ll take notice and cover the story. This can help you get valuable media coverage for your business.

5. You can track results.

Twitter provides several tools that you can use to track the reach and engagement of your tweets. This includes things like the number of retweets, favorites, and clicks. This data can be valuable in understanding what type of content resonates with your audience and helps you adjust your strategy accordingly.

15 Ways to Make Your Press Releases More Twitter-Friendly

senior woman using social media on her smartphone

Who says Twitter and press releases can’t get along? Here are 15 tips to make your press releases more Twitter-friendly:

1. Your Headline: Keep it Short, Sweet, and to the Point

You know it’s a good headline when you can read it in one breath. Long headlines are not only challenging to read, but they’re also more likely to get cut off when people share them on Twitter. Keep your headlines short, sweet, and to the point – no fluff allowed!

What’s the Point of Making the Headline Short?

When it comes to Twitter, shorter is almost always better. Why? Because people are more likely to retweet something if it’s easy to read and understand. A more concise headline also allows people to add their commentary when they share your press release.

2. A Brief Summary: Give People a Taste of What’s to Come

In addition to a catchy headline, your Twitter press release should include a summary of the release. Keep it under 140 characters if possible, and ensure it’s exciting and informative. Again, remember that people will often retweet your summary without reading the entire press release, so make sure it’s something that will stand on its own.

3. A Link to the Full Release: So People Can Learn More

If you want to utilize the maximum potential of Twitter for your press releases, you should also include a link to the full release on your website or blog. This way, people interested in learning more can easily find it. And if you’re worried about the character limit, don’t be – Twitter will automatically shorten any links that you include in your tweets.

4. Use Hashtags: To Help People Find Your Release

yellow megaphone and hashtag symbol on purple background

Hashtags are a great way to help people find your press release on Twitter. When choosing hashtags, ensure they’re relevant to your release and that they’re not already being used by someone else. Also, limit your hashtags to one or two per tweet – any more than that, and it will start to look spammy.

5. Images: Make Your Release More Share-Worthy

Tweets with images are more likely to be shared than those without, so make sure to include an eye-catching appearance with your press release. Just make sure the image is relevant to the content of your release – otherwise, people will think you’re just trying to be cute, and they’ll scroll right past it.

6. Videos: Another Way to Make Your Release More Share-Worthy

a black keyboard with a special red key with "video" symbol

Like images, tweets with videos are more likely to be shared than those without. So if you have a relevant video to your press release, consider including it in your tweet. People love watching videos and are likelier to share something if they can watch it right then and there.

7. Use Twitter Cards: For a More Professional Look

Twitter cards are a great way to make your tweets look more professional and polished. Cards are basically like mini-ads that you can include in your tweets, and they can consist of images, videos, or even forms. So if you’re looking to add a little extra oomph to your Twitter press releases, consider using cards.

8. Timing is Everything: Schedule Your Tweets for Maximum Exposure

a professional woman wearing a corporate attire holding a virtual clock

When it comes to Twitter, timing is everything. If you want your press release to get the most exposure possible, schedule your tweets for times when people are most likely to be on Twitter – like during their commute or lunch break.

9. Give People a Reason to Retweet: Use Strong Calls to Action

If you want people to retweet your press release, you need to give them a good reason to do so. And the best way to do that is with a solid call to action. For example, you could ask people to retweet if they agree with the message of your press release. Or you could offer a freebie or discount for people who share your tweet. Whatever you do, make sure your call to action is clear and compelling.

10. Keep it Short and Sweet: No One Wants to Read a Long Tweet

"short and sweet" written on a white paper in an old typewriter

Remember that people are scrolling through their Twitter feeds quickly, so you must ensure that your tweets are short and sweet. That means no more than 140 characters – and preferably less. People are more likely to retweet something if it’s quick and easy to read.

11. Make it Easy to Share: Use Twitter’s Built-In Sharing Buttons

Twitter makes sharing tweets with your followers easy, and you should take advantage of that. For example, when creating your press release, use Twitter’s built-in sharing buttons so people can easily retweet or share your tweet with their followers.

12. Use Twitter Lists: To Get Your Release in Front of More People

close-up shot of a man's finger clicking Twitter app icon on an mobile phone

Twitter lists are a great way to get your tweets in front of more people. When you add someone to a list, their tweets appear in a separate feed that’s accessible to anyone who follows the list. So if you add people interested in your industry to a list, their followers will see your tweets every time you post something new.

13. Use Twitter Ads: To Boost Your Reach

Twitter ads are a great way to boost the reach of your press release. When you create an ad, you can target it to people who are likely to be interested in your product or service. That way, you know your press release is getting in front of the right people.

14. Promote Your Release on Other Social Networks: For Even More Exposure

professional man's hand holding a cork board with megaphone

In addition to promoting your press release on Twitter, don’t forget to share it on other social networks like Facebook and LinkedIn. The more places you share, the more likely people will see it – and the more exposure your press release will get.

15. Use a Twitter Monitoring Tool: To See Who’s Talking About Your Release

A Twitter monitoring tool like Hootsuite Insights can be a valuable asset when promoting a press release on Twitter. With Insights, you can see who’s talking about your release – and what they’re saying. That way, you can join the conversation and ensure people see your tweets.

With these helpful ways to make your press release more Twitter-friendly, you’re sure to get more exposure to your latest news. So go ahead and start tweeting – and watch the retweets roll in.

Do you have any other tips for making press releases more Twitter-friendly? Please share them in the comments below.

How to Write a Twitter Press Release

woman with curvy hair writing note about writing Twitter press release

When you write a press release for Twitter, there are better ways to write it than others. Here are the essential points:

1. Be Professional with Your Approach

It’s crucial that when you write a press release on Twitter, you remain professional in your approach. This means using proper grammar, not being overly marketing in your language, and keeping your tone respectful.

Since you are sharing newsworthy content, you want to be sure that it is something people will want to read. If it is full of errors or sounds like a commercial, people are less likely to retweet or share it with their followers.

2. Be Precise about Who You Are and What You Do

a yellow dart hitting a dartboard precisely

When sharing a press release on Twitter, be sure to be precise about who you are and what you do. The last thing you want is for people to misunderstand your message or think you are trying to sell them something. So be clear in your language, and ensure that your website URL is included in the tweet so people can learn more about you.

3. Use Hashtags Appropriately

Hashtags are a great way to get your press release noticed on Twitter. But it’s important not to overdo it. Only use hashtags relevant to your topic; be sure to use them sparingly. If you use too many hashtags, people will tune you out, and you’ll miss your chance to make a connection.

4. Appeal to Your Audience’s Emotions

three men in suit covering their faces with boxes showing different emotions

When you are writing a press release for Twitter, it’s important to remember that people are emotional creatures. This means that your language should be designed to evoke an emotional response in your reader. Use strong words that invoke positive or negative emotions depending on the message you are trying to communicate.

5. Be Trendy and Newsworthy

If you want your press release to be successful on Twitter, it’s essential to make sure that it is trendy and newsworthy. This means writing about topics that are popular at the moment and crafting a headline that will grab attention. In addition, you can use sites like Google Trends to see what people are searching for online to be sure to write about relevant topics to your audience.

Twitter is where people go to find out what’s happening worldwide. So, if you want your press release to be successful on this platform, make sure it is newsworthy and written in a way that appeals to your audience’s emotions. With these tips, you’ll be well on getting more eyes on your latest release.

How to Distribute Your Twitter Press Release 

Once you’ve written your Twitter press release, it’s time to distribute it. There are a few different ways to do this:

1. Use a Service like PR Newswire

PR Newswire is a service that will distribute your press release for you and post it on their site. This can help you reach a wider audience and get more eyes on your release.

2. Post It Yourself

You can always post your press release yourself if you don’t want to use a service. The downside is that you will have to do all the work of promoting it and getting people to see it. But, if you have a large following on Twitter, this can be a great way to get the word out.

3. Use Paid Advertising

To reach an even larger audience, you can use paid advertising on Twitter. This will help ensure that your press release is seen by people interested in your words.

No matter how you distribute your press release, ensure you promote it and get the word out. The more people see it, the more likely someone will retweet or share it with their followers.

Twitter Press Releases: How to Distribute Your News the Right Way

We’ve got you covered if you want to make your press releases more Twitter-friendly or are simply curious about how to write a good one. These fifteen tips will help get your message across in a timely and tweetable way. And if you need help putting together a killer release, our team of experts at WowVisible can assist. So contact us today for a free consultation!

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