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Guest Posting 101: How to Create a Guest Post Template

Every blogger wonders at some point how to create a good guest post. It can be tricky to craft an article that will interest the blog you’re pitching it to while staying true to your voice and style. But don’t worry, we’ve got you covered! In this post, we’ll outline how to create a guest post template that will make the process easier for you and the blog editor you’re pitching to. So get ready to pitch your next guest post idea like a pro!

What Is a Guest Poster Template?

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A guest post template is a document that contains the guidelines and requirements for a guest blogger. This can include the topic you’d like them to write about, the word count, and any other specific instructions or restrictions. Creating a guest post template before you start reaching out to potential contributors will save you time in the long run and make it more likely that your guest post will be accepted.

Why You Need a Guest Post Template

woman holding a sample template

A template is essential if you’re planning on guest posting on other blogs or even starting to think about it. Here’s why:

1. Helps You Save Time

Creating a guest post template will save you time down the line. Having all the requirements and guidelines in one place will quickly make it easy to reference when reaching out to potential guest bloggers. This way, you won’t have to spend time crafting individualized pitches for each person – you can send them your template and let them know if they’re a good fit.

2. Makes It More Likely Your Guest Post Will Be Accepted

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If you’re pitching to a blog that gets a lot of guest post requests, they’re likely to have a template they prefer contributors to follow. By following their guidelines and using their template, you’ll make it more likely that your guest post will be accepted.

3. Helps You Stay Organized

A guest post template will help you stay organized throughout the process. Having all the information in one place will make it easy to track who you’ve reached out to, their requirements, and when you need to follow up.

This is what we aim here at WowVisible. This inspires us to provide quality guest posting services to our clients. So, what are you waiting for? Make use of this chance to give your business a boost.

4. Ensures Your Guest Posts Are High Quality

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When you use a guest post template, you can be sure that your guest posts will meet your standards for quality. By including word count and topic requirements in your template, you can be sure that the contributor understands what you’re looking for and can deliver a high-quality article.

5. Makes the Process Easier for Both You and the Contributor

A guest post template makes the process easier for you and the contributor. Having all the information in one place can avoid back-and-forth emails trying to figure out what’s expected. And if the contributor knows what’s expected of them from the start, they’ll be able to craft a better article that meets your needs.

Now that you know the importance of having a guest post template let’s look at how to create one.

How to Create a Guest Post Template

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When creating your guest post template, there are a few key things to remember. Let’s learn how to create a guest post template that will save you time and make it more likely that your guest post will be accepted.

1. Start with the Basics

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When you’re creating your template, start with the basics. This includes things like the word count, topic, and any other specific requirements or restrictions. By starting with the basics, you can be sure that the contributor understands what’s expected of them.

Ways to Properly Start Your Template

Be specific in what you’re asking for in a guest post. This will save time wasted going back and forth between you and potential contributors trying to figure out the scope of what’s expected. Here are a few ways to properly start your template:

1. Include the word count.

count word concept on cubes

This is probably the essential thing to include in your template. By having the word count, you can be sure that the contributor understands how long the article needs to be.

2. Be specific about the topic.

The more specific you are about the topic, the better. This will help the contributor understand what you’re looking for and make it more likely that they’ll be able to craft a high-quality article that meets your needs.

3. Include any other requirements or restrictions.

requirements in a white paper

If you have any other requirements or restrictions, include them in your template. This could include a due date, formatting requirements, or where to send the finished article.

By including these three things in your template, you can be sure that the contributor understands what’s expected of them and can deliver a high-quality article.

2. Get Specific with the Details

Once you’ve included the basics in your template, it’s time to get specific with the details. This is where you’ll include what you want the article to achieve, the target audience, and what kind of tone you’re looking for.

Including these details in your template will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

Ways to Get Specific with the Details in Your Template

woman holding specific in wooden block

When you’re getting specific with the details in your template, there are a few things to keep in mind. Here are a few ways to get clear with the details in your template:

1. Include what you want the article to achieve.

Do you want the article to educate, entertain, or something else? Be specific about what you want the article to achieve so that the contributor can be sure to deliver.

2. Who is the target audience?

aim on a target audience concept

Who are you trying to reach with the article? Be specific about the target audience so that the contributor can be sure to write for them.

3. What kind of tone are you looking for?

Do you want the article to be serious, funny, or something else? Be specific about the tone you’re looking for so that the contributor can be sure to deliver.

By including these three things in your template, you can be sure that the contributor understands what you’re looking for and can deliver a high-quality article.

3. Provide Examples

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Once you’ve included the basics and gotten specific details, it’s time to provide examples. Examples are a great way to help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

Ways to Provide Examples in Your Template

There are a few things to remember when you’re providing examples in your template. Here are a few ways to give examples in your template:

1. Include links to articles you like.

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If there are any articles you like that are similar to what you’re looking for, be sure to include links to them in your template. This will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

2. Include links to articles you don’t like.

If there are any articles you don’t like that are similar to what you’re looking for, be sure to include links to them in your template. This will help the contributor understand what you’re NOT looking for and make it more likely that they’ll be able to deliver a high-quality article.

3. Include your examples.

If you have examples similar to what you’re looking for, include them in your template. This will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

With the help of these things, you can be sure that the contributor understands what you’re looking for and can deliver a high-quality article.

4. Make it Easy to Understand

When creating a guest post template, it’s essential to make sure it’s easy to understand. This means being clear and concise in your language and ensuring the format is easy to follow.

Ways to Make Your Template Easy to Understand

When making your template easy to understand, there are a few things to remember. So here are a few ways to make your template easy to understand:

1. Use clear and concise language.

When you’re writing your template, be sure to use clear and concise language. This will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

2. Use bullet points.

businessman enumerating

When you’re writing your template, be sure to use bullet points. This will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

3. Use short sentences.

When you’re writing your template, be sure to use short sentences. This will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

By following these three tips, you can be sure that your template is easy to understand and that the contributor can deliver a high-quality article.

5. Get Specific

young woman writing something specific on her notebook while working in front of her laptop

When creating a guest post template, it’s essential to be as specific as possible. This means being clear about what you’re looking for and providing as many details as possible.

Ways to Be Specific in Your Template

When you’re being specific in your template, there are a few things to remember. Here are a few ways to be clear in your template:

1. Include all the details.

details getting magnified

When you’re writing your template, including all the details, this will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

2. Provide examples.

When you’re writing your template, be sure to provide examples. This will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

3. Be clear about what you want.

man being clear on his instructions to his subordinates

When writing your template, be clear about what you want. This will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

4. Give instructions.

When you’re writing your template, be sure to give instructions. This will help the contributor understand what you’re looking for and make it more likely that they’ll be able to deliver a high-quality article.

By specifying what you want in your template, you are assured that the contributor understands what is expected of them and can deliver a high-quality article.

The Do’s and Don’ts of Creating a Guest Post Template

words do's and don'ts written in a light brownish jigsaw puzzle in light blue background

Now that you know how to create a guest post template, there are a few things to remember. Here are some dos and don’ts of building a guest post template:

Do:

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1. Start with a specific introduction.

When creating a guest post template, be specific about what you’re looking for. A generic introduction doesn’t give potential contributors much to go off of, so you might end up with a lot of pitches that aren’t quite what you’re looking for.

2. Keep it concise and to the point.

Your guest post template should give potential contributors enough information to get an idea of what you’re looking for, but it shouldn’t be so long that it’s overwhelming. Instead, be concise and to the point, and provide only the essential details.

3. Include a call to action.

At the end of your guest post template, include a call to action that tells potential contributors what to do next. For example, you might ask them to send their pitches to a specific email address or fill out a form on your website.

4. Optimize for SEO

When creating your guest post template, it’s important to keep SEO in mind. Include relevant keywords and phrases that potential contributors can use to optimize their posts.

5. Keep your audience in mind.

Your guest post template should be designed with your target audience in mind. Keep them in mind when choosing a topic, and provide clear instructions on what you’re looking for.

Don’t: 

pink note with the phrase Don't Do This written on it pinned on a board

1. Start with a general introduction.

When creating a guest post template, you must be specific about what you’re looking for. A generic introduction doesn’t give potential contributors much to go off of, so you might end up with a lot of pitches that aren’t quite what you’re looking for.

2. Make it too long or too detailed.

Your guest post template should give potential contributors enough information to get an idea of what you’re looking for, but it shouldn’t be so long that it’s overwhelming. Instead, be concise and to the point, and provide only the essential details.

3. Forget to include a call to action.

At the end of your guest post template, include a call to action that tells potential contributors what to do next. For example, you might ask them to send their pitches to a specific email address or fill out a form on your website.

4. Neglect SEO

When creating your guest post template, it’s important to keep SEO in mind. Include relevant keywords and phrases that potential contributors can use to optimize their posts.

5. Forget about your audience.

Your guest post template should be designed with your target audience in mind. Keep them in mind when choosing a topic, and provide clear instructions on what you’re looking for.

The dos and don’ts could help you create a better guest post template and get more high-quality submissions. So, don’t neglect them!

Conclusion: Guest Poster Template

Now that you know how to create a guest post template, it’s time to start reaching out to potential contributors. Keep in mind that the more specific you are in your request, the better chance you have of getting high-quality content that meets your needs. And don’t forget to thank your guest posters for their contribution!

Do you have any tips for creating a guest post template? Share them in the comments below! WowVisible also offers guest posting services, so if you have inquiries, feel free to contact us. Don’t miss your chance to get high-quality, original content for your blog or website!

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