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How to Create an Effective Template for Backlink Outreach

The internet is full of resources to help improve your backlink outreach efforts. But with so much information, it can take time to figure out where to start. Creating a template can streamline your outreach process and ensure you effectively use your time. This blog will explain how to create a backlink outreach template and give tips on different approaches to reaching out to other websites.

When creating your backlink outreach template, it’s essential to remember what kind of information you want to be included in your request. This could consist of a brief introduction about yourself or your company, a description of your website, and a clear explanation as to why you’re asking for a link back. Once you have these details in place, it’s time to consider the different approaches you can take when reaching out to other websites.

How to Research Your Outreach Targets

girl doing research about outreach target in front of computer

First things first, you need to do some research into websites that you think would be good targets for your backlink outreach. Try using Google to search for related websites and blogs, or use online directories and forums in your niche. Next, check the website’s domain authority, as this will help you determine whether or not it is worth targeting.

Here’s how you can finetune your research:

1. Check the Website’s Content

There are numerous websites out there, so it’s essential to ensure you’re targeting the right ones. Take some time to read their content and provide their topics are related to your website.

2. Look for Contact Information

contact and communication icons on yellow background

Once you’ve identified potential target websites, check if they have contact information listed on the site. If they do, they are likely happy to hear from other websites. If no contact information is listed, try Googling the site owner’s name or email address to see if you can get in touch with them.

3. Investigate Their Linking Patterns

Before contacting a website, take some time to review its existing backlinks. This will give you an idea of the kinds of websites they are likely to link to and help you determine whether or not your website is a good fit for them.

4. Check Out Their Social Profiles

social media profile

Social media is a great way to develop relationships with your outreach targets. Take a look at their Twitter and Facebook pages and any other social networks they may be active on for further insights into what kind of content they might be interested in linking to.

5. Establish a Relationship First

It’s important to remember that backlink outreach is about building relationships. So before you consider asking for a link, take some time to get to know the site owner and establish a connection with them first.

How to Find Potential Link Partners

business people holding letters forming the word partner

Finding your potential link partners is key to a successful backlink outreach campaign. Here are some tips on how to go about it:

1. Look for Communities in Your Niche

One of the best ways to find potential link partners is by looking for online communities related to your niche. Participating in these communities and getting involved in conversations can be a great way to build relationships and find potential link partners.

2. Connect with Influencers in Your Area

connect with influencers

It is also a good idea to reach out to influencers in your area who have established websites or blogs. They may be willing to include links to your website, especially if the content is relevant and exciting for their audience.

3. Follow Webmaster Guidelines

When reaching out to other websites for a linkback, it’s essential to make sure that you are following their webmaster guidelines. This includes:

  • Not spamming them with requests.
  • Providing the correct contact information.
  • Ensuring that your content is high quality.

4. Use Digital PR Tactics


Using digital PR tactics such as press releases, guest blogging, and influencer outreach can be a great way to reach out to other websites for backlinks. This will help you establish credibility and gain the attention of potential link partners.

You can do much to improve your website’s SEO through backlink outreach. With some research and effort, you can find the perfect link partners for your website and build relationships with them.

The Best Way to Pitch Your Content to Bloggers and Journalists

pitch your ideas

Now that you have a list of potential outreach targets, it’s time to craft the perfect pitch. Let’s look at the best way to do this:

1. Make It Personal

Nothing is more off-putting than receiving a generic, copy-and-paste email. So instead, take the time to write a personalized message that catches the eye of your potential outreach target and expresses why your content would be valuable to their readers.

How to Make it More Personal?

  • Address the recipient by name
  • Mention a specific post or article they have written that you enjoyed
  • Demonstrate your expertise in the topic area
  • Let them know why their readers would benefit from your content

2. The Shorter, the Better


Who likes to read long, drawn-out messages? So keep your pitch short and sweet. Try to get your point across in just a few sentences. If you can capture their attention with a snappy subject line, then they are more likely to take the time to read the rest of your message.

A short and sweet pitch would look something like this:

“Hi {Name},

I recently came across your article on {topic} and thought it was great. I’m the founder of {company}, a website that provides information about {topic}. Our content is always well-researched and reliable, so your readers will love to read it.

I’d be honored if you could link to our website from your article. Please let me know what you think!


{Your Name}”

3. Offer Something in Return

special offer

If you’re asking for a favor, offer something in return. Whether it’s a free trial, a discount code, or free access to your content, this will encourage the recipient to act on your request.

When you offer something in return, make sure to explain exactly how they stand to benefit from it. This will help convince them that your offer is worth accepting. You can also give them the option of guest blogging on your website, which is a great way to build relationships with other websites and establish yourself as an authority in the industry.

4. Keep It Professional

Above all else, remember to keep your message professional. This will show the recipient that you are serious about your request and increase their chances of acting on it. Avoid spelling or grammar mistakes, as this could give a negative impression. Also, avoid using any language which is aggressive or condescending.

5. Follow Up

Follow up

Finally, make sure to follow up with the recipient. If they don’t respond to your email immediately, you can send a gentle reminder after a few days. This shows that you are committed and willing to work together, increasing their chances of accepting your request.

Backlink outreach isn’t something you can do overnight, but the right approach can effectively improve your website’s SEO. First, take the time to research potential outreach targets, craft a personalized pitch and provide them with something in return – this will help ensure that they take your request seriously.

7 Templates for Successful Backlink Outreach Emails

backlink outreach emails

If you want to improve your website’s SEO, backlink outreach is one of the most effective things you can do. This involves reaching out to other websites and asking them to link to yours. The process can be time-consuming and daunting, but some templates make it easier. Here are seven templates for successful backlink outreach emails:

1. Introductory Email

Begin by introducing yourself and letting the recipient know why you’re reaching out. Then, explain that you have value to offer them, and they may be interested in linking to your website. Make sure to include a link to the relevant page on your site so they can easily access it if needed.

2. Resource Request Email

In this email, you will ask the recipient to link to one of your resources. Explain why it is relevant and beneficial for them to do so, and provide a link to the resource. Then thank them in advance for considering your request.

3. Guest Post Request Email

If you have a blog post or article relevant to the recipient’s website, you can ask them if they would be interested in featuring it as a guest post. Explain why your content is unique and valuable, and provide a link to the piece so they can review it before making a decision.

4. News Article Request Email

If you have a newsworthy story or announcement, you can use this template to reach out to other websites and ask them to link to your website. Give the recipient an overview of the article and provide a link so they can read it thoroughly.

5. Testimonial Request Email

A great way to get other websites to link to your website is by offering testimonials. First, create a template that explains how you’d like the recipient to feature your testimonial on their website and provide any relevant links or quotes that may be useful.

6. Review Request Email

This is the template for you if you have a product or service you would like others to review. Explain why the recipient’s website is the perfect place to feature your review and provide them with a link so they can access it easily.

7. Link Exchange Request Email

Another way to get links back to your website is by offering a link exchange. Explain that you would like to link back to their website and provide a link to the relevant page on your website.

Using these templates, you can make the link outreach process much easier and more efficient. And, with consistent effort, you should be able to improve your website’s SEO and increase visibility in no time!

The Do’s and Don’ts of Backlink Building

dos and don'ts road sign

Once you have the correct templates in place, it’s important to remember some key do’s and don’ts when backlink building.


1. Personalize the outreach emails you send.

Remember always to take the time to personalize the outreach emails you send. Include relevant information about your website and why it’s worth linking to.

2. Take a look at your competition.

Don’t be afraid to look at what your competitors are doing regarding backlink building. It can give you an idea of what works and what doesn’t.

3. Reach out to influencers in your niche.

Reaching out to influencers in your niche can be a great way to get high-quality backlinks. Influencers often have a large following, so their links will carry more weight with search engines.

4. Focus on quality over quantity.

Regarding backlinks, it’s always important to focus on quality over quantity. It’s better to have a few high-quality links than hundreds of low-quality ones.

5. Monitor and track your progress.

Make sure to monitor and track the progress of your backlink-building efforts. This will help you determine what strategies are working and which ones aren’t.



1. Use automated outreach tools.

Automated outreach tools can be tempting, but they often produce low-quality links that won’t help your website’s search engine rankings.

2. Buy backlinks.

Buying backlinks is a surefire way to get penalized by search engines. Instead, focus on building high-quality links through organic outreach efforts.

3. Neglect social media outlets.

Social media can be a great way to increase your website’s visibility and reach potential linking partners. So make sure to use social media as part of your backlink-building strategy.

4. Reach out to irrelevant websites.

When it comes to backlinks, relevance is critical. Don’t waste time reaching out to websites that have nothing to do with the content on your website.

5. Give up too quickly.

Backlink building is a long-term strategy, so don’t give up too quickly if you don’t see results immediately. Instead, keep plugging away, and you’ll eventually see your efforts pay off.

6. Try to game the system.

It’s tempting to try and game the system by quickly getting as many backlinks as possible, but this will likely backfire. Instead, take the time to build quality links that will stand the test of time.

Once you follow all the dos and don’ts of backlink building and develop a strategy that works for your website, you’ll see the rewards for higher search engine rankings. Good luck!

Today’s Your Chance to Improve Your Website’s SEO—Don’t Hesitate!

Backlinks are an essential part of any website’s SEO strategy. Taking the time to build high-quality links will help improve your website’s rankings and visibility in the long run. If you haven’t already, today is the day to start building your website’s backlinks. A successful SEO campaign is worth the effort, so don’t hesitate—to get out there and start connecting!

If you want to learn more about link-building outreach, check out WowVisible. We offer various services to help businesses build quality backlinks and improve their website’s SEO. So get in touch today and help us increase your online visibility! 

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