You’ve put a lot of time and effort into your website, but you do not see the traffic you want. What could be wrong? It could be that you’re not targeting suitable sources of traffic. In this post, we’ll take a look at the top 6 sources of traffic for your website so that you can focus your efforts in the right places. You’ll see increased traffic to your site and more conversions from interested visitors by targeting these sources. So, let’s get started!

Website Traffic: What is it?

Before we get into the top 6 sources of traffic, let’s quickly define what website traffic is. In short, website traffic refers to the number of visitors visiting your site. This number can be tracked through various analytics tools, such as Google Analytics. Website traffic is significant because it allows you to see how popular your site is and how engaged your visitors are. With this information, you can make changes to improve your site and appeal to more visitors.

Two Main Types of Website Traffic

There are two main types of website traffic: organic and paid.

Organic Traffic

Organic traffic is the traffic that you get naturally without paying for it. This could be from search engines, social media, or other websites that link to yours. Organic traffic is significant because it shows that people are interested in your site and find it through other sources.

How to Get Organic Traffic

There are a few ways to get organic traffic:

1. Search Engine Optimization (SEO): This is the process of making your site easier for search engines to find and index. By optimizing your site, you can increase your ranking in search results, ultimately leading to more traffic.
2. Social Media: Sharing your content on social media is a great way to get more eyes on it. If people like what they see, they may share it with their followers, which can help to increase your reach.
3. Link Building: This is getting other websites to link to yours. This can be done by guest blogging, writing informative articles, or creating helpful resources.

Paid Traffic

Paid traffic is the traffic that you get by paying for it. This could be through pay-per-click (PPC) ads, social media ads, or other forms of advertising. Paid traffic is a great way to increase the number of visitors to your site quickly.

How to Get Paid Traffic

There are a few ways to get paid traffic:

1. Pay-Per-Click (PPC) Ads: You see these ads at the top of search results pages. You can create PPC ads through Google AdWords or other advertising platforms.
2. Social Media Ads: You can also create ads on social media sites, such as Facebook, Twitter, and LinkedIn. These ads can target specific demographics and interests, so you’re more likely to reach your target audience.
3. Display Ads: These are the banner ads on websites. They can effectively reach people who are already interested in your product or service.

Top 6 Traffic Sources for Your Website

Now that we’ve covered the basics of website traffic let’s take a look at the top 6 sources of traffic for your website.

1. Search Engines

Search engines are one of the most common ways that people find websites. That’s why it’s so important to optimize your site for search engines. As a result, you can increase your ranking in search results and get more traffic to your site.

5 Ways to Improve Website Traffic Through SEO

1. Do Keyword Research

Keyword research is finding the right keywords to target for your website. By targeting the right keywords, you can improve your ranking in search results and get more traffic to your site.

2. Optimize Your Title Tags

Your title tags are the words that appear in the search results when someone searches for a keyword you’re targeting. You can improve your click-through rate and get more traffic to your site by optimizing your title tags.

3. Optimize Your Meta Descriptions

Your meta descriptions are the short descriptions that appear under your title tags in the search results. You can improve your click-through rate and get more traffic to your site by optimizing your meta descriptions.

4. Optimize Your Content

Your content is one of the essential factors in determining your ranking in the search results. Therefore, you can improve your order and get more traffic to your site by optimizing your content.

5. Promote Your Content

Once you’ve created great content, it’s essential to promote it. You can promote your content through social media, email marketing, and other methods. In addition, you can increase your reach and get more traffic to your site by boosting your content.

2. Social Media

Social media is a great way to get more traffic to your website. By sharing your content on social media, you can reach a larger audience and get more people to visit your site.

How to Increase Website Traffic with Social Media

1. Share Your Content

The first step to increasing your traffic with social media is to share your content. You can share your content on various social media sites, such as Facebook, Twitter, and LinkedIn.

2. Use Hashtags

Hashtags are a great way to get more eyes on your content. When you use hashtags, your content is more likely to be seen by people searching for that specific topic.

3. Use Images and Videos

Images and videos are a great way to make your content more engaging. As a result, people are more likely to share and engage with visual content.

4. Run Contests and Giveaways

Contests and giveaways are a great way to get more people to engage with your content. People love to win prizes, so this is an excellent way to increase your reach and get more traffic to your site.

5. Pay for Advertising

Paying for advertising is a great way to get more traffic to your site. You can pay for ads on social media sites, such as Facebook and Twitter. You can also pay for ads on search engines, such as Google and Bing. 

3. Referral Traffic

Referral traffic is traffic that comes to your site from other websites. This can be a great traffic source because people are talking about your site and recommending it to others.

How Referral Traffic Helps SEO

1. Increases Your Link Equity

Referral traffic increases your link equity, which measures the quality and quantity of the links pointing to your site.

2. Helps You Rank Higher in Search Results

Referral traffic also helps you rank higher in search results. When other websites link to your site, it shows that your site is popular and relevant, which allows you to rank higher in search results.

3. Drives More Traffic to Your Site

Referral traffic can also drive more traffic to your site. When people see that your site is being discussed on other websites, they’re more likely to visit it themselves.

4. Helps You Build Relationships

Referral traffic can also help you build relationships with other website owners. When you get referral traffic from another site, they may be more likely to link to your site in the future.

5. Helps You Generate Leads

Referral traffic can also help you generate leads. For example, if you have a lead capture form on your site, people who come to your site from another place are more likely to fill it out.

4. Direct Traffic

Direct traffic comes to your site without going through any other website first. This can be a great traffic source because people are typing your URL directly into their browsers.

The Benefits of Having Direct Traffic

1. People Who Type Your URL Directly Are More Engaged

People who type your URL directly into their browser are more engaged with your site than people who come to your site from another website.

2. Direct Traffic is More Likely to Convert

Direct traffic is also more likely to convert. Again, this is because people who come to your site directly are more likely to be interested in what you offer.

3. Direct Traffic is More Valuable

Direct traffic is also more valuable than other types of traffic. But, again, this is because it’s more likely to lead to sales and conversions.

4. You Can Get Direct Traffic from Advertising

You can also get direct traffic from advertising. For example, people who see your ad may be more likely to type your URL directly into their browser when you run ads.

5. You Can Get Direct Traffic from Email Marketing

You can also get direct traffic from email marketing. When you send emails, people who receive your email may be more likely to click through to your site.

5. Email Marketing

Email marketing is a great way to get more traffic to your site. When you send emails, you can include links to your website, which will drive traffic to your site. You can also use email marketing to build relationships with other website owners and generate leads.

The Benefits of Email Marketing

1. You Can Reach a Large audience

Email marketing allows you to reach a large audience with your message. For example, you can send emails to people who have signed up for your email list, and you can also send emails to people who haven’t signed up for your list.

2. You Can Send Targeted Messages

Email marketing also allows you to send targeted messages. For example, you can segment your email list so that you’re only sending emails to people interested in what you have to offer.

3. You Can Build Relationships

Email marketing can also help you build relationships with other website owners and generate leads. When you send emails, you can include links to your website, which will drive traffic to your site.

4. You Can Measurable Results

Email marketing also allows you to track and measure results. For example, you can see how many people opened your email, clicked through to your site, and converted into customers or leads.

6. Advertising

Advertising is another great way to get more traffic to your site. You can run ads on search engines, social media sites, and other websites. Advertising can be a great way to reach a large audience with your message.

How to Advertise

1. Choose Your Platform

The first step in advertising is to choose your platform. There are many different places you can run ads, including search engines, social media sites, and other websites.

2. Select Your Target Audience

The next step is to select your target audience. You can target people based on their location, interests, and other factors when you run ads.

3. Create Your Ad

Once you’ve selected your target audience, you’ll need to create your ad. Your ad should be attention-grabbing and relevant to your target audience.

4. Place Your Ad

After you’ve created your ad, you’ll need to place it. Then, you can set your ad on search engines, social media sites, and other websites.

5. Monitor Your Results

Once you’ve placed your ad, you’ll need to monitor your results. For example, you can track how many people see your ad, click on your ad, and visit your website.

Free Tools to Help You Increase Website Traffic

1. Google Analytics

Google Analytics is a free tool that allows you to track your website traffic. With Google Analytics, you can see how many people visit your site, where they come from, and what they do on your site.

2. Moz

Moz is a free tool that allows you to track your website traffic and SEO. With Moz, you can see how many people visit your site, what keywords they use to find your site, and how it ranks in search engines.

3. BuzzSumo

BuzzSumo is a free tool that allows you to find the most popular content on the web. With BuzzSumo, you can see what content is being shared on social media, what content is linked to, and what content is being discussed.

4. Google Search Console

Google Search Console is a free tool that allows you to track your website’s performance in Google search. With Google Search Console, you can see how your site appears in search results, how many people click on your site, and what keywords they’re using to find your site.

5. Bing Webmaster Tools

Bing Webmaster Tools is a free tool that allows you to track your website’s performance in Bing search. With Bing Webmaster Tools, you can see how your site appears in search results, how many people click on your site, and what keywords they’re using to find your site.

15 Common Website Mistakes That Kill Your Traffic

1. Not Having a Mobile-Friendly Site

In today’s world, it’s crucial to have a mobile-friendly site. With more and more people using smartphones and tablets to access the internet, you need to make sure your area is viewable on these devices. If your site isn’t mobile-friendly, you’re likely to lose traffic.

2. Not Optimizing Your Site for Search Engines

If you want to get traffic from search engines, you need to optimize your site for them. This means adding keywords to your titles and descriptions, making sure your site is fast and responsive, and creating quality content.

3. Not Using Social Media

Social media is a great way to get traffic to your site. You’re missing out on a massive opportunity if you’re not using social media. Make sure you’re active on all the major social networks and be sure to share your content.

4. Not Building Backlinks

Backlinks are links from other websites to your website. They’re essential because they help improve your site’s search engine ranking. The more backlinks you have, the higher your site will rank.

5. Not Creating Quality Content

Content is still king when it comes to getting traffic to your site. If you’re not creating quality content, you’re not going to get traffic. So make sure you’re creating helpful, informative, and engaging content that people will want to read.

6. Not Having a Clear Call to Action

If you want people to do something on your site, you need a clear call to action. Whether you want them to sign up for your newsletter or buy your product, make sure you’re clear about what you want them to do.

7. Not Optimizing Your Images

Images are a great way to get traffic to your site. If you have images on your site, make sure they’re optimized for search engines. This means adding keywords to the file names and alt tags.

8. Not Using Google Analytics

Google Analytics is a free tool that allows you to track your website traffic. With Google Analytics, you can see how many people visit your site, where they come from, and what they do on your site. If you’re not using Google Analytics, you’re missing out on valuable data.

9. Not Using Effective Keywords

If you want to get traffic from search engines, you need to use keywords effectively. This means using relevant keywords in your titles and descriptions, as well as in your content.

10. Not Using Google AdWords

Google AdWords is a great way to get traffic to your site. With Google AdWords, you can pay to have your site displayed in search results. This is a great way to get targeted traffic to your site.

11. Not Testing Your Site

Before you launch your site, it’s essential to test it. This means testing all the links, forms, and functionality to ensure everything works properly. If you don’t strain your site, you could be losing traffic.

12. Not Promoting Your Site

Once your site is live, you need to promote it. There are several ways to promote your location, including social media, email marketing, and paid advertising.

13. Not Keeping Your Site Up-to-Date

If you want to keep your site visitors coming back, you need to keep your site up-to-date. This means adding new content regularly and fixing any broken links or errors.

14. Not Tracking Your Results

If you’re not tracking your results, you won’t know what’s working and what isn’t. So make sure you’re using Google Analytics or another similar tool to track your website traffic. This way, you can make changes as needed to improve your results.

There are several things you can do to get traffic to your site. You’re missing out on potential traffic if you’re not doing these things. Make sure you optimize your site for search engines, use social media, and create quality content. Also, be sure to test your area before you launch it and promote it after it’s live. And finally, don’t forget to track your results so you can make changes as needed.

Conclusion: Website Traffic Analysis

Website traffic analysis is vital for any business with an online presence. By understanding where your website traffic is coming from, you can make informed decisions about how to market your business and improve your website. There are various ways to track website traffic, and each has its advantages and disadvantages. The most important thing is to choose the method that best suits your needs.

 

WowVisible is a digital marketing agency that offers organic SEO services and website traffic analysis. We can help you increase your website traffic and improve your online presence. Contact us today to learn more about our services. We’ll make sure the right people see your website.