Are you trying to find the most effective web analytics tools to monitor your traffic and website performance?

Keeping an in-depth eye on what’s happening along with your website is hugely important. It helps you set your ad strategy, develops new ideas, and pull out your site’s issues.  And thankfully, there are tons of tools that will help you research all of your critical metrics in one neat package. But with such a lot of different tools to decide on from, it is often overwhelming trying to choose which one is correct for your business.

In this article, we’ll be looking at the most straightforward web analytics software tools the web has got to offer them and compare their prices and features, so you don’t have to.

Why You Need Web Analytics Tools?

Unfortunately, a massive number of businesses either don’t use web analytics at all or exclusively consider Google Analytics without even knowing the way to use it to its fullest potential. If you lack a powerful web analytics strategy, you’re driving your business blind. Here at Wowvisible, we offer digital marketing services for small business, and you can also try our free full website audit. And we can provide you with the worth of your investment result to make you happy.

The Best Web Analytics Tools:

1.Visitor Analytics

Visitor Analytics is the great all-in-one web analytics tool we’ve tried. Therefore, the reason is simple: it’s super easy-to-use and has every feature you would like from an analytics tool. Visitors Analytics is a technophobe’s answer to Google Analytics. It allows you to trace all the important KPIs – like page visits, bounce rates, conversions, and more – without unnecessary complications.

It also scales well. The available pricing plans allow smaller websites to enjoy a full-featured package free of charge and upgrade as their site traffic grows. One of the excellent features is that Visitor Analytics doesn’t use cookie tracking, so it’s great for privacy. You will get to enable cookie-less tracking within the settings, though.

2. Clicky Analytics

Clicky Analytics is an overall web analytics tool that’s excellent for the website owner. It’s built with all the analysis features you’d need, like page visit information, location heatmaps, and customizable tracking. However, the principal point of Clicky Analytics is that it offers real-time tracking, which can allow you to induce more information on popular visit times and traffic surges to your site. With many other popular tools, this information isn’t available until the following day. If you want to stalk your friends using Apps like Snapchat, this is an excellent tool for finding your friends on Snapchat.

3. Fathom Analytics

Fathom Analytics is one of the best web analytics tools for website owners that value visitor privacy when gathering data.
Unlike other tools, it doesn’t collect personal data and doesn’t use cookies, so you won’t get to display disturbing cookie notifications. Fathom only gathers the foremost essential data that you got to track your KPIs effectively.

The tool also features a super easy-to-use dashboard and sends a weekly email report of all the sites that you’re tracking. Fathom users can track multiple sites on all pricing plans, which is excellent if you manage over one site. If you have an internet site portfolio, it’ll help you keep track of your sites all in one place and save you a couple of dollars.

4. Google Analytics

Google Analytics is generally used analytics tool by a large margin – and there’s a reason for that. Their comprehensive analytics suite includes many features at no cost than other tools charge.  The dashboard is neat and well-organized, allowing you to overview the foremost essential metrics at a look. The ‘Ask Analytics Intelligence’ option is additionally a neat feature. You’ll use it to answers simple questions without having to trawl through the data and work it out yourself.

For example, you’ll ask questions like ‘how long do users spend on my site?’ and let the tool calculate the typical session duration for you. Or, if you would like to dig a little deeper, you’ll be able to follow that up by asking Google Analytics to ‘compare this week’s average session duration with last week’. And in fact, it also integrates with other essential Google marketing tools like Adsense and Adwords.

5. Semrush

SEMrush is an analytics tool designed for website owners that are primarily concerned with search engine marketing. It’s an all-in-one marketing and analytics tool that provides robust SEO and PPC data tracking.
SEMrush is suitable for those that want to collect data on other websites. Data is estimated but incredibly useful.

Marketers can also cash in their suite of keyword research and analysis tools to check their traffic with competitors, find juicy low-competition keywords, and more. You can also utilize their SEO writing assistant to assist with content optimization. This feature checks your content to make sure it’s SEO friendly and provides tips about adjusting it for readability and tone to offer you the most straightforward chance of ranking for your target keywords.

As you’ll see, there are lots of great options out there. To find the best web analytics tool for your business, consider carefully your web analytics strategy. Ask yourself:

• What goals are you trying to achieve?
• Which metrics are essential for you to measure?
• How much flexibility do you need?
• Are there any specific features you would like to utilize, like heat maps to search out where your users are clicking?
• Do you plan on overgrowing and want something that’ll scale up along with your traffic?
• What’s your budget?

Factor all this in and compare your options to seek out the proper tool for you. Don’t forget that usability is vital too, so ensure you’re taking advantage of free trials before deciding on any single tool to get a feel for how it works and confirm it’s the right fit for your business.