Google Ranking Factors
Whether we are ready or not, Google’s algorithm keeps changing, which is an inevitable fact. This means that its requirements also vary. Sometimes, due to the constant changes in Google’s needs, it becomes difficult for us to compete and get recognized.
There are over 200 ranking factors that can affect your ranking in search engines. Google is the most dominant search engine globally; it even tops Bing and Yahoo. No wonder why almost everyone wants to compete and rank higher in its search results.
When it comes to receiving a high ranking, most online site owners would probably want to exhaust all the possible ranking factors. However, what if told that you only must concentrate on a couple of these ranking factors?
The Importance of Ranking Well on Search Engine
When you go to Google and seek information or locate a service you needed, the first ten that would show up on your screen are most likely to be clicked and checked by the user. This happens since these are mostly based on several aspects like backlinks, speed, and more factors.
If you are on top of the first page, it will offer you an excellent opportunity for your business. But what makes this battle more challenging is how you are going to stay on top. Remember that it’s up to you to be on top and whether you can keep that throne or not.
Things You Need to Keep in Your Mind
When searchers want to find information, they write or mention words related to what they are seeking. Those words are called a keyword. Keeping your top position in Google is not just getting the most competitive keywords; instead, it also involves how qualified your information is.
Local digital marketing services use tactics and highly strategized methods that help small-scale businesses compete and increase their local rankings. Geo-specific companies need to rank high and stay in the top position to compete continuously. So, how will they do that?
As we mentioned earlier, there are 200+ Google ranking factors, but in this article, we will focus on the most crucial factors that you need to focus on to be on top and stay on top.
Most Important Ranking Factors
Understanding all the given factors that can affect your site’s ranking is essential. If you want to increase your Google ranking to the top, you need to be recognized.
Methods used for Local SEO are different from the average SEO campaigns. For small businesses and companies that depend on local customer sales, the need to show up in search engines’ ranking above the competitors is critical.
Accessibility of Your Website
Of course, this should be on top. The structure of your website matters, especially if you have just launched your website. Google uses crawlers to find your website, so you need to create a website that has a good structure. To let Google’s crawler reach your website, you need to focus on a sitemap that lists all your pages.
High-Quality and Original Contents
Content is king, and we believe in that. Whether you agree with us or not, producing content that is fresh and unique matters. Google recognizes websites that publish stories and new ideas regularly.
So, how are you going to get Google’s attention?
- Create Original and Valuable Contents
When you create contents that appeal, Google appreciates that. So, you need to create contents and posts that are unique and, as much as possible, helpful.
Remember to create contents that differ from the rest and do not ever publish duplicate content to avoid slowing down your website’s crawling rate.
- Post Good Contents Regularly
Another thing you need to remember is to post content regularly. Keeping your content fresh and updated is a must. If there are new trends that correlate with your topic, then make use of it. Google prefers fresh and trendy information.
You might forget this, but your users’ experience also matters. They may not be your top priority, but their comfortability can indeed affect your ranking. A good user experience is a significant key to increase your search engine rankings.
Major search engines such as Google look for websites that provide the best user experience and reward those who can provide that accessibility.
Is your website mobile-friendly as well? It would help if you remembered that a good user experience ranges from desktops to mobile.
According to Statista, mobile devices occupied 50.81% of website traffic globally during the third quarter of 2020. This only makes sense since most internet users rely on smartphones and mobile devices.
One of the most know ranking factors that you would want to consider is page speed. The relevance and originality of the information presented by your site play an essential role in the overall page ranking process.
How responsive your site is matters. This also adds up to the overall user experience. You may want to improve your website’s responsiveness to meet users’ needs and Google’s requirements.
In addition to these two Google ranking signals, you would also want your page to have backlinks. Google ranks the backlinks of your web pages based on the incoming links’ quality and not on the anchor text used for linking. Thus, you would want to make sure that you put relevant anchor text links on each of your web pages. This way, you would be able to get a higher ranking in the search engine results.
To compete in local search nowadays, you need to build backlinks. When getting links from other sites, you need to target high-quality and authority backlinks.
The age of your domain is also an essential factor you cannot disregard. The first ten that come on top of the Google search engine are most likely three years and older, which means that websites with less than a year of existence need to compete more to get the ranking they need.
If you want to rank on Google, you need to make sure that your site offers relevant results for your keywords. The crawlers that search engines use will go over your page and analyze what it is all about. The relevance of your keywords will help the crawlers identify which searches are relevant for your page. Consider these things when optimizing your keywords:
- Title Tags
- Meta Description
- Anchor Text
- Image Alt Text
- LSI Keywords
- Avoid Keyword Stuffing
Google’s ranking factors have proven over time that they are quite helpful in determining how a particular website will rank higher in the search results. However, these Google ranking factors are only part of the various factors that search engines use to rank websites.
For this reason, a site owner needs to make sure that he does his share in improving his site’s ranking. Only then will he be able to achieve the goal of getting his website to the first page of the search results.