How to Leverage Local SEO for Your Business with the Right SEO Consultant
What is SEO?
Search Engine Optimization is the process of traffic enhancement by affecting the visibility of a site or a page in search engine result pages.SEO is the process of enhancing site visibility in search engine result pages. The ultimate goal is to produce rankings higher than or equal to other competing sites, thereby gaining more traffic and increased profits for businesses.
It’s possible that when someone searches online, they are looking for a specific answer on how something works, what something costs, where an event will be happening at etc. Search Engine Optimization helps create this experience by ranking within SERP (Search Engines Results Pages).
The use of SEO has increased over time, and the best option for any business is to be found easily when relevant searches are done by users on Google and other search engines. Without proper Search Engine Optimization, companies cannot find their target audience. Furthermore, every website needs traffic to generate revenue; without visitors, it will be impossible for a company to generate income and cover its expenses.
Search Engine Optimization is all about managing and controlling the visibility of your website in search engines like Google, Bing etc. It’s not just limited to keywords and backlinks but also ensures that pages are easily navigable, readable of keyword-targeted content, appropriate page titles and meta description, website speed, etc.
Why Should My Business Hire an SEO Consultant
An SEO consultant holds many different responsibilities, including managing the brand’s social media presence, creating content, planning content streams, defining goals and mapping out strategies for achieving them. Therefore, it is essential to consider what kind of experience one needs before making any decisions. In addition, a business should also have an idea of what their budget is for hiring someone. The cost of hiring an SEO consultant includes the initial consultation fee and the monthly service fees. This depends entirely on how many hours a month a consultant will need to spend working on your project.
There are a lot of reasons why businesses should hire an SEO consultant. Here are 24 reasons:
1. SEO consultants will be able to work alongside your current marketing team, thus allowing you to benefit from their knowledge and use it within your own company.
2. Hiring an SEO consultant can save your company time and money by allowing them to focus on other areas of their business while you’re working towards gaining traffic organically.
3. SEO consultants know how to optimize your website for search engines, which means achieving higher rankings in Google.
4. When you have an SEO consultant on board, they will understand your business and the demographics that it is trying to target. They can create content that fits your audience with this knowledge, thus creating a better online presence.
5. SEO Consultant will cover all angles of your business to ensure that you are hitting every point possible when trying to gain organic traffic. You can work seamlessly with an in house team or take advantage of their vast networking opportunities when it comes to reaching out for content collaboration.
6. SEO professionals are well aware of the current algorithm changes by Google, and this allows them to be well equipped when implementing new strategies. Additionally, they will also know what to do if one of your competitors changes their website that affects the rankings within search engine results pages (SERP).
7. When you work with an SEO professional, they will communicate these changes to you in an understandable way. Essentially, they are the voice of Google when it comes to understanding how SEO works and understanding any changes made by them.
8. Hiring someone with experience will also lead to more success since they have already dealt with clients in your industry. They can advise you on what has worked for them in the past or what didn’t work. This will save you thousands of dollars that you might spend if you were to try and find out what works on your own.
9. An SEO professional can keep your website up to date and ensure that it is safe and secure at all times. They can also take care of any website maintenance issues to not have to worry about them.
10. A knowledgeable SEO specialist can help you discover how to gain backlinks and know what types of links (nofollow, dofollow, etc.) Google prefers. They will also be able to monitor your backlink profile and tell you when you might be at risk of getting penalized by Google.
11. An SEO consultant can perform competitor analysis and monitor their progress to keep you ahead of your competitors. This will allow you to stay one step ahead when it comes to organic traffic results.
12. SEO Consultants will know when new features are made available by search engines, they will be able to let you know the benefits of making use of them.
13. A professional can help your business become more involved with social media platforms, including Facebook, Twitter, Pinterest, Linked In and Google+. Additionally, they will also have a better understanding of how search engines interact with these sites options. This exposure is essentially created when they can secure higher rankings within SERPs.
14. When you have an expert working for you, they will guide you through the process of creating great content. This is beneficial since Google has stated that creating unique and relevant content is one of the essential components for gaining traffic organically.
15. An SEO agency can ensure that your website is mobile responsive. Essentially this means that people can access your website from both their smartphones and tablets. This is becoming an essential aspect of SEO since Google has recently increased the weightage that it puts on mobile responsive websites.
16. An SEO consultant can explain technical jargon in a way that makes sense, thus saving you both time and money in the long run.
17. They will also provide you with information regarding the keywords that your target audience is using when searching for things related to your business or product. This means that they will help you become more relevant in the eyes of Google, thus providing you with fresh and new results.
18. A professional SEO firm can ensure that you can increase your total amount of website traffic. This is because they will target the people who would be most interested in what you have to offer, thus making it more likely that they will click on your site.
19. Your chosen SEO professional can provide you with quality results within an acceptable timeframe, if not sooner. They will also be able to keep you informed of the changes they are making to see your progress.
20. Hiring one is often cheaper than trying to do it yourself, which can be a risk that isn’t worth taking.
Your web developer and SEO professional should have a good working relationship with one another. This is beneficial since they will also understand each other’s capabilities better this way.