Discovering your business features a lousy search result related to it, maybe a business owner’s worst nightmare. All of the diligence you’ve put into ensuring your customers are satisfied with your product or service could also be thrown out the window as a result of one review that found it’s thanks to the highest of your branded program Results Page (aka SERP).

If you notice a bad review, slanderous remarks, or other harmful content exposure at the highest of your branded search results, instinctively, you’d want it removed.

Right? Luckily, a couple of techniques and methods are used primarily by companies within the ORM (Online Reputation Management) industry to eliminate unwanted results from Google and make defamatory content vanish.

They are two ways to approach this issue:

• It is entirely removing the undesirable result or
• Suppressing the unwanted effect.

This post will walk you through both.

1. Removal

Removing Content from Web Pages, You Own/ Control.

The need for this might arise when you’ve realized that you simply have pages that are not any longer relevant for various reasons:

• Old products or staff members.
• Tour options you no longer offer.
• The majority of website owners prefer to delete unwanted content.
• The problem with entirely deleting pages from your website you’ve already established the pages on the internet.
• They’re likely to be linked from other pages on your site and external links from other sites (such as social media mentions, bookmarks, shares, or maybe plain old linkage).

When you delete the content, Google (and other crawl bots) immediately identify that page as a missing page, which can harm your SEO efforts and overall rankings. Make sure to wash up after you and never leave a missing page by applying one among the three solutions above. Removing Content from Web Pages You Don’t Control More often than not; a negative search result will appear on a page you do not own.

Somebody may post a negative personal experience that they had together with your product, a bad review on social media, and so on. You know the drill. Since you don’t own those sites, you’ll need help removing the harmful content. It’s not easy, but in many cases, you can do it.

There are two ways to do this:

1. Contact the website owner.

Reach out and ask them directly (but politely). For example, you’ll ask a blogger to get rid of their negative post. If you explain why they ought to remove it or how you’ll improve their experience together with your product or brand, they’ll reconsider their stance on your company and will the bad review into a positive one.

2. Contact Google

Google offers several ways for website owners to get rid of inappropriate, personal, harmful or outdated content from their search results. Sensitive financial or personal information is against Google policies so put in mind not to publish any of that Anything that will be wont to commit fraud isn’t allowed.

Offensive images or videos are also a violation. If you notice harmful content that violates any of those policies, contact Google and invite it to be removed. Bear in mind; the page will still exist; it might be just blocked from appearing in Google search results.

If the content you would like removed is just outdated OR the page not exists, use the Remove outdated content tool. Google is extremely strict about using and not using this tool, so use it as long as the result snippet or the cached (stored) end in SERPs is different from the current page.

2. Suppression

Suppress Negative Content with Reverse SEO

Reverse SEO, also mentioned as program suppression, maybe a method utilized in the ORM industry to attenuate harmful content’s reputation damage.

Very much like SEO, which uses techniques like lead generation strategy to form your business more visible in SERPs, Reverse SEO uses a spread of techniques to suppress negative results on Google Search. If you have further question regarding SEO, don’t hesitate to keep in touch with us, the best professional SEO service provider.

And Other search engines, causing the positive pages to move above the negative ones so that nobody searching your business’s name will see the unwanted results. In most cases, Reverse SEO isn’t only effective at removing negative content from the primary few pages of search results. Still, it also works to strengthen your online branding and promote your business in a positive light.

Most searchers will only visit the primary few links on SERPs. As you create SEO-focused content, your page rises to the highest search ranks while other pages move down. If you get the negative content pushed to the third or fourth page, buyers will likely not even see it.

Suppressing the Bad Links

There are many ways to bury wrong links, all of which are very manageable and effective:

• Start a corporation blog and post excellent content regularly.
• Optimize content you already have on the web, like pages on your company site.
• Build quality content and link it to and from a quality of reliable websites that are topically relevant to web pages you’re promoting
• Set up social media profiles and confirm you’re active on all of them (leverage bad reviews to point out proper customer care).
• Promote other types of media like videos, images, and podcasts.
• Put useful or positive comments on other influential websites within your industry.
• Become an idea leader by publishing expert advice in professional forums.

Suppressing negative content is far like traditional SEO because they should optimize the new content you create to outrank the negative results. The more sorts of content you create, and therefore the better the standard is, the more likely it’ll be to rank above the negative content and thus make it less visible.

Conclusion

When handling negative content about your business, don’t panic. Lead that negative energy into building a strategy to make that content disappear by getting it removed or driving it into the depths of search results.