Website Optimization

In order to make the most of your SEO efforts, you need to ensure that your website has been properly optimized for optimal search engine placement. While permalinks are helpful in allowing users to save time by going directly to a specific page, without making them go through an overall website process, they can actually harm your website’s rankings. Here is a look at how URLs and permalinks impact Search Engine Optimization and how to improve your link positioning.

The Right URL for SEO

One of the first things that we talk about when discussing Search Engine Optimization is how important it is to get your URLs as close to the start of the index as possible. This means that you must have a properly optimized URL that includes all of the relevant keywords that you’re trying to rank for. WordPress includes a plug-in called All in One SEO which makes this extremely easy to do. By using the All in One SEO plug-in you can include all of the most relevant keywords in your URLs which will drastically improve your ranking in the SERPs.

When it comes to the actual name of your site, it’s important to take precautions and avoid using any unsafe characters. One of the biggest problems with URLs is that they can be easily misspelled due to poor coding. This means that a user might type in different words or even see characters that are not supposed to be there. The WordPress URL format has very simple rules that should be followed, or else you’ll find that your site will be marked as unsafe. To avoid being marked as an unsafe URL, include only those safe words or alphabets when naming your site.

A Look at Permalinks

A common problem that many bloggers face with their WordPress websites is how the permalinks are being displayed. The WordPress default behavior is to display your permalinks on the bottom of each page. It’s a simple function provided by the plugin ‘All In One SEO‘. With this plugin turned on, your permalinks will be displayed on each page that your website is built upon. However, this can be a very bad thing. If you’re not very careful with how you set up your permalinks, then you can end up with a very unnatural look.

Some bloggers don’t know how to create unique permalinks for their WordPress sites, and the result is that their permalinks get displayed on every single page. What you need to do is create your own custom Permalink structure. This way, you can keep all of your posts separate and you can make your use structures as unique as possible. All In One SEO will teach you how to create your own customized permalinks for your WordPress websites, but you can also learn the same techniques from other tutorials on the internet.

SEO Best Practices for URL Optimization

There are also some great SEO practices out there that you can incorporate into your own blog or website. The most important step that you need to take when optimizing your site is to use SEO-friendly text links. You want to use the best practice when it comes to how you create your anchor text links. What you want to do is make sure that your anchor texts are exactly the size and font color of your links. They should also be bold and in the appropriate location relative to the text on your page.

Another good SEO tip is to make sure that you include a proper meta description in your web page url. The meta description is what people will see before they get to your page, so it is absolutely essential in optimizing your web page url. Your meta description is what will also tell your search engine what keywords you’re going after, as well as what you’re competing against. Be sure that your meta description keyword phrase and description are as closely linked as possible to your actual keyword in order to benefit from that valuable backlink.

SEO Specialists strongly recommend that you keep your permalink or URL structure simple and short. While it is generally not recommended to use more than a single keyword within your URL, it is perfectly fine to use up to 5 within your Permalink. This extra space will allow your keyword to show up more times in your website or blog than just one. Keep your arms short and sweet and your rankings will go up.