There is no doubt that there are a lot of techniques you can use to rank your website. However, are you sure you are doing or choosing the right technique? You might end up using a black hat instead of the white one. So, what is the difference between black hat and white hat SEO? To put it simply, black hat SEO is spamming your website for results. While some of these methods can work instantly, there really is one difference you have to be wary of.

Here is a fact: White Hat SEO works for the long term! This means that you’re going to get quality traffic and visitors to your website in the long run, not a bunch of spammers flooding the site instantly and killing your rankings.

How White Hat SEO Works

The people who are searching for your keywords are the ones you want to give your links to. They are the ones who will be most likely to click on your links, and they are the ones you want to be writing emails to, not using bad search engine optimization tactics to try to flood the market with your links and make money from them. In order to get these keywords to your site, you generally use techniques like link building, keyword research, and optimization for search engine rankings. These techniques do work and are a big help in getting your site to the top of the list.

Search engine guidelines, on the other hand, do what is best for the site. They are the way to optimize a site. A lot of webmasters make the mistake of believing that search engine optimization means massive submission on the Internet. And that is not true because it is considered spamming. Spamming, in and of itself, is a violation of search engine guidelines. The right way to do it is to provide quality information that is engaging and informative for users, then provide ways for them to find that content.

White Hat SEO Techniques

If you use black hat strategies like keyword stuffing, you will end up getting penalized for it. What kind of penalty? It’s a loss of ranking points, typically. That’s why you want to choose your tactics very carefully. So, which of the white hat SEO techniques is right for you?

Content Marketing

One of the white hat SEO techniques is to write lots of articles. There are several reasons why this is an important tip. First of all, articles provide fresh, relevant content that is not being produced by all the black hat techniques. In addition, it allows you to build links and get better search engine rankings. If you want to write lots of articles, you should pick a topic you are passionate about and research it thoroughly.

Keyword Density

Another white hat SEO technique is to use the right keyword density. Yes, you heard right. Some search engines actually check to see how many times certain words are used in the content. If you happen to stuff your website with keywords that aren’t relevant, then you may find your website blacklisted from the search engine. Fortunately, many search engine optimization experts don’t practice this tactic, so you don’t have to worry about it.

Relevancy

The final white hat SEO technique I’d like to mention in this article is relevancy. The rankings that you get from the major search engines depend a lot on relevancy. If you do your keyword research well, you should be able to make sure that what you are writing will provide a good user experience. If the user experiences a problem when he or she comes across your site, you should expect to lose rankings. If you follow these basic rules, you can avoid losing rankings from the major search engines.

So there you have it. That’s it in a nutshell. Don’t ever fall for black hat techniques when it comes to your SEO strategy. While they can provide instant results, you’re sacrificing long-term success in return. Instead, opt for a white hat approach. If you do your homework, you should end up with better rankings and a happier customer.