The web is a prominent place, and we cannot deny that many people could be lost in that wonder-filled world of ideas, thoughts, processes, and more. The internet and web are large jungles of knowledge and finding the correct information you need.

This is why it is essential to create a structured website that your audience can understand and search engines (especially Google).

The continuous evolution of SEO led to different platforms and creations, and one of its latest offers is called the Schema Markup. This newly flourished optimization form is considered one of the most concentrated forms of SEO that is offered nowadays. However, it is also considered as a least-unitized form nowadays.

If you want to help your website stand out from other SEO competitors, you might need to start thinking about utilizing Schema and add it to your webpages.

To get a better grasp of what schema markup is and its method, let us get started and learn what schema markup is and how to use it.

 

What is Schema Markup?

What is a Schema Markup? The simple answer would be that it is an HTML language that allows a developer to write HTML code using something called “schema” and that the mark up itself is somewhat like an XML document.

What is often not so clear is just what exactly is a Schema Markup, as there are quite a few different varieties, and each one has its purpose and requirements.

Schema markup is a form of microdata that forms an increased description known as a rich snippet added to a web page. This rich snippet usually appears in search results.

It started in 2011 when large search engines such as Google, Yahoo!, and Bing collaborated to create Schema.org.

 

What Does Schema Do?

Schema markup can be placed on your website to help search engines get more informative results for their users. But what else does Schema could do?

Schema can dictate Search Engines what your data means.

It is true that the contents of your websites get indexed and becomes visible in search results, but what makes Schema markup unique is that your content gets indexed, and it returns differently.

This happens because Schema informs the search engines what your content means.

The Schema was specially made for users.

Once a website has a schema, users can see in the SERPs the details and what the website is all about, from the whereabouts to the products’ costs or services. Schema is like a vital business card for most websites.

Where is Schema used?

• Business Organizations
• Videos
• Products
• Services
• Reviews
• Local Businesses
• Events

What Happens when Search Engines use Schema?

As of now, there is no concrete evidence that microdata can directly affect your website’s organic search rankings.

However, rich snippets can make your webpages look more prominent on the SERPs. This improves the click rates on your website on the search engine results.

Strategic SEO services make use of this opportunity to improve the visibility of a website on the SERPs. Through Schema, you can be ahead of the game.

 

Schema Markup Examples

Though structured data may not directly increase your position in the search engine rankings, it can help your website stand out from the rest on the search engine page. Once your site is marked up, it becomes part of the rich result.

For example, when you search for a recipe or look for a Google service, you will see a rich result that would undoubtedly catch your attention.

Here are some of the most popular schema types:

Site Search

This Schema is helpful for users who already know a particular website. This one allows the user to look further within your site. Searching becomes more accessible because the searcher can reach several results with simples clicks.

Recipes Schema

This Schema is another favorite schema type that displays multiple information. When using this Schema, looking for a recipe becomes more fun. The search result would show the recipe, an image, even ratings and more.

Courses

This Schema helps searcher that seeks on the education section. This attracts more students.

Articles Schema

This Schema is perfect for websites that regularly produce contents. Once you add this schema markup, your content may appear on top of the results. Implementing accelerated mobile pages (AMP) is recommended, however.