Understanding How to Use Google Analytics

Learning how to use Google Analytics can be tricky for those who are not computer geeks. If you know what you are doing, however, the process can be relatively easy. First, you need to open Google Analytics. This is a free tool designed specifically to enable companies to enhance their internet marketing efforts by monitoring certain facets of their online activities. But, there is also a paid version.

Getting Started with Google Analytics

You will find the personal account portal and the content network in Google Analytics. The personal account portal is what you will use to log in to your account and view your statistics. The content network contains all the metrics and dashboards. It is best to have this part of the process handled by a third-party white-label company.

graphsTo learn how to use Google analytics, you will first need a personal account. When you log in, you will see a page with a tracking icon and an option to log in or sign up for a Google account. Once you click the “Create Account” button, you will be directed to a page where you choose a username and password. Once you create your account, you will see a page that provides a tracking URL and a welcome video.

Next, you will need to go to the Content Network to get your personalized metrics tracking URL and dashboard. There is an option on the personal account portal to choose from various Google Analytics custom dimensions. You can find a lot of information about each custom dimension, including its name, description, title, and field name. Once you click on the custom dimensions option, you will be directed to a page that displays a table with several cells that display the data tracked by each dimension.

The final step in how to use Google Analytics is to create a custom dashboard on your website. You will need to go to the dashboard section of the Google Analytics interface. You can find your website’s domain name in your dashboard, search term used to identify your website, number of unique visitors to your site performing a search, and the total number of pages per website tracked by google analytics.

In short, these are the steps to getting started with Google Analytics.

  • Create an account with Google Analytics
  • Add in your account the name, URL, and the type of industry of the website you want to track
  • Add view to your property.
  • Add the Google Analytics tracking code to the header tag of your site
  • Go back to your Google Analytics portal and check if the code you embedded is working

Goals and Conversions

a traveler sitting on his trolley on the roadsideFor tracking visitor conversions, you have several different reports available to you. First, there is the overall conversion rate report. This report shows you the rate at which visitors are changing from one activity to another. This includes whether they clicked an ad, visited a web page, filled out a form, or registered for a service. Generally, you will want to track visits to determine which actions are causing the most traffic, and then you can implement more specific methods.

Also, if you are interested in learning how to use Google analytics and understand its potential, you may be interested in understanding how to use it with “code.” One example is tracking where on the web site visitors initially land. There are many different ways to do this, but generally, you can embed a tracking code that runs when a visitor loads up the page. Once the code has run, you can look at the Google Analytics account report to see how many of these visitors actually clicked on a link, visited a page, or completed a particular action. This makes it much easier to determine where your traffic is coming from.

One of the more interesting metrics from Google Analytics is the landing page conversion rate. The landing page conversion is a ratio of total impressions to actual clicks. It is basically the number of visitors to the landing page that visit it and the number of people who immediately leave the page after landing. Therefore, a higher landing page conversion rate will indicate that your marketing efforts are working.

Lastly, you must also set up your Goals with Google Analytics to check whether you have reached what you want. You can set a destination goal, an event, duration, and the pages per session. With a goal and conversion statistics, you will be sure you are on the right path to your marketing efforts.

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