Search Engine Optimization Software
Nowadays, businesses are competing online than in their physical stores. More businesses are relying on their website to earn traffic and to let the world know they exist. Even local businesses opt for websites for people to know they offer those types of services or products.
With the everyday improving technology, it has become common for people to search online if they need something instead of seeking it traditionally. Before, people search for something by driving long hours looking for places that offer the service or product they need. In this modern-day, we turn on our computers or mobile phones and search through Google. As easy as 1, 2, and 3!
Introduction to SEO
Search engines, like Google, give relevant results on our queries through their bots. And how do their bots know a business exists? It crawls through data and indexes it for it to appear on the search engine results page. Though it indexes a website automatically, it takes time for it to reach crawling on the website. So, how do website owners hasten the indexing of their websites? It is through SEO.
SEO (Search Engine Optimization) is the method of optimizing websites to appear on the search engine results page. However, website owners’ goal is not just to appear but to be on the top of the results page (tops 3 of page 1).
To reach the top, website owners use Search Engine Optimization software. This article aims to answer the following questions:
- What is SEO Software?
- How does it work?
- Who Uses SEO Software?
- Qualities of a Great SEO Software
What is SEO Software?
SEO Software is designed to help improve website rankings on SERPs (search engine results pages) in an organic way.
Organic means there is no payment done to search engines for the placement of the website.
How does it work?
SEO Software provides insights to website owners and agencies through different features. It helps identify the strategies that need to be done to improve the relevancy of website searches. It even offers data about the competitors (competitor analysis) and data on the industry.
Who Uses SEO Software?
SEO specialists and product and service marketing teams use SEO software to check what needs to be done for a certain website. Because it shows areas of a website that needs improvement, it helps specialists rank the website on major search engines like Google, Yahoo, and Bing.
Qualities of a Great SEO Software
With various software for SEO available around the net, it can be hard to pick which one you should get. You should check the qualities present in the software before buying it.
It must contain the following functions:
- SEO Auditing Tools
- Rank Tracking
- Keyword Research
- Traffic Analysis
- Link Analysis
- Web Page Optimization
- Competitor Analysis
- Content Optimization
- Link Building
- Generate Reports
Another good quality of the software is if it offers local SEO features. This feature allows businesses to track the rankings generated on the local search pages. It also helps monitor local listings and top-ranking keywords within the local area.
You may also find link-building opportunities on SEO software, either for relevant pages to post on or from competitor’s backlinks.
Besides providing organic features, some SEO software offers paid tools like PPC ad optimization, ad placement, and conversion metrics. This is optional, especially for those businesses opting to rank on organic search results only.
These are the things you can get with Search Engine Optimization software. Are you still in doubt about whether to get software or not? Weigh in the benefits you can get. You will surely be convinced to get one.